Frager Factor

Friday, September 28, 2007

Click: Stock Watch-- "IAR"















I'd be reading everything about this company and connecting the dots. Their banner ads are starting to appear everywhere. Start with the mission to be the nation's best provider of media that connects buyers with sellers.

"Driving traffic to grow a customer base is crucial for a new business. Businesses that get noticed are the ones that get the business. That means getting your name out there and getting potential customers, who are ready to buy, to remember your brand. Idearc works with you to come up with flexible options and ideas you may not have considered to locally promote your business in highly effective ways, both in the book and online."

You may also want to review the InfoSpace agreement filed last week.

About Idearc Inc.
Idearc Inc. (NYSE:IAR) connects buyers and sellers with its multi-platform of advertising solutions including Verizon® Yellow Pages, Verizon® White Pages, smaller-sized portable Verizon® Yellow Pages Companion Directories, Superpages.com® , Superpages MobileSM, Solutions At Hand™ magazine, Solutions at Home™ magazine, and Solutions on the Move™ and Solutions Direct™ direct mail packages. Idearc provides sales, publishing and other related services for more than 1,200 distinct directory titles in 35 states and the District of Columbia.
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Superpages.com, the expert in local search with more than 2.8 billion network searches and 18 million business listings in the United States in 2006, offers advertisers a variety of online advertising solutions. Superpages Mobile provides local search functionality for wireless subscribers. For more information, visit www.idearc.com.

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About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

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