Frager Factor

Sunday, September 30, 2007

Success= Look for Problems You Can Solve

Seth Godin nails it with his observation of the opportunity ZipCar in this line at Avis.

Attract people in trouble-->Help solve their problems-->Build your reputation-->Sales happen.

And here's another idea: Why not turn rental cars into billboards inside and out to make extra revenue and reduce costs for drivers. It really is that Tom Cruise movie I can't think of the name of.

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About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

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