Who else was in the top 10? Here they are:
That’s according to an elite group of marketing executives, members of the Marketing Executives Networking Group, recently surveyed by Anderson Analytics. Membership in the group is by invitation only, with a screening process that requires a salary of at least $150,000. More than 80% of members are senior executives, C-level executives or owners of companies involved in strategic planning, marketing, advertising and sales. More than 600 of the group’s 1,657 members responded to the survey.
When marketers were asked what one business book they would recommend to fellow marketers, the top answers was “Good to Great” by Jim Collins followed by “Positioning” by Al Ries and Jack Trout and “Seven Habits of Highly Effective People” by Stephen Covey.