Frager Factor

Friday, November 30, 2007

Who is your favorite guru?

Laura Ries: "There is no question who my favorite guru is. It’s my Dad, of course. But I was glad to see that I am not at all alone in my admiration. Advertising Age reported this week on a survey done among top marketing executives that selected Al Ries as a top 10 favorite business guru."



Who else was in the top 10? Here they are:

Al_ries_ad_age_guru_6

That’s according to an elite group of marketing executives, members of the Marketing Executives Networking Group, recently surveyed by Anderson Analytics. Membership in the group is by invitation only, with a screening process that requires a salary of at least $150,000. More than 80% of members are senior executives, C-level executives or owners of companies involved in strategic planning, marketing, advertising and sales. More than 600 of the group’s 1,657 members responded to the survey.

When marketers were asked what one business book they would recommend to fellow marketers, the top answers was “Good to Great” by Jim Collins followed by “Positioning” by Al Ries and Jack Trout and “Seven Habits of Highly Effective People” by Stephen Covey.



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About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

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