Frager Factor

Monday, June 30, 2008

Anuja Balasubramanian (.com) and the HIDDEN Internet Gold Rush

Forget HTML skills and developing text ad directories. Find your passion and broadcast it.

Neither Anuja Balasubramanian (.com), nor ShowMetheCurry.com, are are where Hetal Jannu, 37, and Anuja Balasubramanian, 39, two stay-at-home moms in a Dallas suburb are attracting thousands of viewers a day for their year-old Indian-cuisine show, -- it's via YouTube and blog feeds. That's the theme of a MUST-READ article in USA Today about the Gold-rush period of personal branding.

"The curry ladies are part of a much bigger phenomenon: the growth of Internet video shows and the diversity of entertainment offered on this new kind of TV, which some even watch on regular sets, hooked up to their computers. In just a few years, Internet TV has been transformed, with scores of professionally produced episodic shows, networks, ratings trackers, fans and TV Guide-style reviews.

The International Culinary Schools at the Art Institutes, a national system of culinary programs, has even started its own online show, ExploreCulinary.TV, touted as a "video cookbook" with culinary students preparing recipes from around the world.

"Online video started with people posting their video blogs; now it's everyone from people who never picked up a camera before, to film-school grads, to major film studios producing content specifically for the Web," says Josh Cohen, 26, a co-founder of Tilzy.TV, which tracks and reviews online programming.

Scores of Average Joe content creators are discovering this. For most, a YouTube "channel" is the preferred platform because it's cheap and easy to track viewers and interact with them. The result is a wide variety of creative activity, ranging from making art to fixing leaky roofs to tasting wines to interviewing rock stars about what they like to eat.

"The 15 minutes of fame has become: You'll be famous to 15 people," or even 15 million, says self-taught wine expert Gary Vaynerchuk, whose daily wine-tasting webcast, The Thunder Show (WineLibrary.tv), on YouTube and elsewhere, has made him a genuine Internet star.

"Anyone with a little bit of charisma and good knowledge in their (specialty) has an enormous opportunity to explode. The karate expert, the lawn-mower expert, the babysitter who does a video show on proper babysitting techniques, she can become famous. We're in the gold-rush period of personal branding."

And a lot of this success is happening on dotTv domains.

For example, we covered WineLibrary.tv at the outset. Self-taught wine expert Gary Vaynerchuk, 32, was chief executive of a $40 million Springfield, N.J., wine business when he started his webcast. Now he does five shows a week, attracts tens of thousands to his manic discussions of the joys of wine and anything else that comes into his head. He has a book deal, thousands of "Vayniacs" and lucrative speaking engagements. "The work begins after the show — I've got 800 e-mails a day to answer, I talk to people on Facebook and Twitter. The community-building work I put in is the reason why I get 80,000 people a day," he says.

Syndicated newspaper columnist Tim Carter, 55, of Cincinnati is leaving print behind to become an online star with Ask the Builder, his weekly "how-to-do-it-the-right-way" show for coping with building-related emergencies. He says some episodes have been watched up to 100,000 times. "People come looking for me when they're in various degrees of pain — my roof is leaking, my toilet is flooding — and they don't want a half-hour or even 10 minutes," he says. "The shorter you can show me, the better."

Artist Valentina Trevino, 30, of Chicago sold maybe five paintings before she started doing Val's Art Diary, her weekly show in which she works on a new painting while talking about her art and her life. Then she posts the painting on her website (ValsArtDiary.com) and auctions it off. She says she gets up to 30,000 viewers an episode, and in 18 months she has sold 67 paintings at $500 to $5,000 apiece. "YouTube made my artistic career," Trevino says. "I don't know if I would be able to sell my paintings if I was not using YouTube."

Heather Johnston, 43, of New York is a graduate of Harvard University and culinary and wine schools. She took her experience as an independent filmmaker to start her twice-monthly culinary video blog, SoGood.TV, in her Brooklyn kitchen.

Bob Barrett Jr., 42, of Eden Prairie, Minn., started doing Cooking for Dads as a lark, hoping to help guys who learn better visually. He's no chef, but he's good at teaching, even taking the camera to the grocery store to show what to buy for each recipe. At the beginning, six months ago, only he and his wife and two children watched; now he gets 5,000 to 50,000 viewers an episode, depending on what he's making. (Cheesy Chicken is popular.)

"Those of us making high-quality content that solves people's problems will make a tremendous amount of money," he says, predicting that advertisers will eventually transfer more of the $65 billion spent annually on broadcast TV to Internet videos. "I'm not surprised by how big videos on the Internet have become because I saw it coming years ago. It is so much easier to show people something on video than writing about it."

Some online personalities, including Carter, believe the lines between online and regular TV will eventually blur; regular TV may even go the way of the dodo.

"This is the new frontier, a new land grab — eventually the (regular) TV business plan will fail and people 24 and under will not watch any TV," says Robert Barrett Jr., host of Cooking for Dads on YouTube.

Share/Bookmark

My Rich Uncle (.com)


TV's latest call to action domain with matching toll free number to boot.

Share/Bookmark

Rick Schwartz and Vertisi

As marketers and media buyers scramble for more street-level advertising space in big cities, store windows are emerging as a new kind of billboard business. Store operators and building owners are going for the idea because it turns underused window space into cash. A growing number of marketers like it because new technology can make window advertisements three dimensional and interactive -- and more likely to directly engage pedestrians. VIDEO

Share/Bookmark

$190 For A Burger at Burger King

Not only did you hear me right, they are pre-ordering and lining up for them at the one location that sells them and then only one day a week.

Via AdWeek:
With scaffolding outside and part of the entrance boarded up, the Gloucester Road branch does not inspire culinary confidence. It has been chosen because it's the nearest branch to Harrods and the wealthy people who shop there.

Inside, $190 burger customers, who have pre-ordered by telephone, are ushered through a red velvet rope and up some steps to a more upscale dining experience than the regular diners. There is crisp table linen and free-flowing 2003 Tapanappa Cabernet Shiraz from the Whalebone Vineyard in South Australia.

A free limited-edition bottle of Coca-Cola, declared by the attendant on duty to be worth $300, is presented on arrival -- as if the hope of a quick sale on eBay will make up for the price paid for the burger.

Made from Wagyu beef, topped with white truffles and Pata Negra ham (which owes its nutty flavor to the fact that the pigs are fed on acorns), the burger nestles in a bun spread with organic-white-wine-and-shallot-infused mayonnaise, plus pink Himalayan rock salt, and dusted on top with Iranian saffron. It is served with Cristal champagne onion straws (inspired by the "angry lobster" dish at David Burke & Donatella Manhattan restaurant) and a garnish of lamb's lettuce.

All proceeds go to a local children's charity.

"The idea is to change perceptions by pushing the envelope to raise awareness of our ambitions," said Mark Dowding, Burger King's head of product and innovation for Europe, the Middle East and Africa. "We have emphasized the quality to create noise and interest in the market."

Share/Bookmark

Slogans and Type-in URLs Must Match

Here's why:

Share/Bookmark

Sunday, June 29, 2008

What If Obama Had Registered JohnMcCain.com?


You might get the same result as this, except that in Obama's he would be considered breaking the law. And here only I notice while Google and their shareholders are laughing all the way to the bank. And domainers are still buying keywords living in type-in world. Its not the dotCOM that's so 90s, it's the type-in ppc mentality stupid.

That's why cars.com is spending millions for a TV spot and all the car dealers have moved to eBayMotors.com. It's not about the lead, it's about closing the sale.

Interesting tidbit from The Domain Game, George W Bush never thought to register GeorgeWBush.com, so when cyber-smarter Karl Rove realized it as the last thing they thought about for the 2000 campaign, he offered to buy it from the pioneering and most successful domain investor of our age- who bought it years before as a tribute to the man who would someday be President.

The investor agreed to donate it as a gift in exchange for a picture with the President. At the White House that happened and is shown in the book, along with the other names Rove (aka Yun) himself thought of to register as well.

The investor wasn't very smart or experienced, but he knew more then the man we think qualified to be President did and the result speak for themselves. Get in touch with the real world. Stop livng in a 90s type-in domain bubble because the world has evolved. Stop reading domain names all day and read about futures, trends, retailing, campaigns. See like Bush wasn't qualified to be President, most domainers aren't qualified to succeed any better. Success starts with understanding and that's the ability to see problems of others and be their solution.

Most domainers start by seeing their probem of money and trying to create a solution that is self-serving. YOU have the problem, why should Disney buy a new extension to solve YOUR checking delinquency?

Look at how the investor in the book started- not flipping domains but cold calling and leasing them. Writing eBooks and selling $10,000 of them on page. These were better then PPC because you are telling people what you assume they want. These guys didn't just get lucky. They were informed speculators who in forums back then didn't fantasicize about new extensions but exchanged money-making ideas and opportunities. Men who self-educated themselves in code and worked to gain the knowledge business leaders and politicians haven't by sitting in meetings all day debating things that are as meaningless as the domain extension blah, blah. blah.

We've come a long way in those 8 years. But if you look at all Obama's messages below, most of them, if typed in, lead you elsewhere. And that's all the extensions do to.

America.com is there for you Barack- short, simple, to the point and for when all the campaign talk and websites die -- the time when one candidate needs to unite the country and fulfill his promises.

On America.com we would keep you accountable. Maybe that's why he won't embrace it.

But maybe Nadar or Ron Paul will and they could overcome budgetary worries to deliver a November surprise. Those in business who understand domains and digital are doing this every day. The time for "guessing" is over, the disrupters have already started the war- you get to fly the plane you built, not what could be in two years.

That's why this is the year of judgement for all, and all best of the past that didn't get it, are going to take a very hard fall.

(note second picture coming later for technical issues)

Share/Bookmark

Friday, June 27, 2008

Big News: RECORD Sales From A Search Domain You Don't Think of as Search

Today a significant announcement was made that fundamentally changes how brands sell products; BrandSpakinUsed.com

Quietly, at a time when car sales are at an all-time low, and local dealers are desperate for new ideas that drive traffic into the showroom, eBay Motors has become the largest auto seller in the world. Doing what the manufacturers, dealers, search portals and Vehix with all its fancy ads, can't- match needs to opportunities and close sales.

The bigger news for eBayers is that GM has struck a deal for 3,900 dealers to list on eBay Motors. The announcement, made last Friday in Automotive News, said dealers would list their entire inventory on eBay Motors. The article says the dealers may list for free, but you can bet eBay will be paid for successful transactions. GM’s brands include used Buick, Chevrolet, GMC, Pontiac, Cadillac, Hummer, Saab and Saturn. Dealers will be listing all inventory including certified used cars starting sometime in the second quarter of 2008.

The eBay Motors Certified Pre-Owned (CPO) Showroom. Designed to house franchise dealer inventory, this hub is exclusively sponsored by Lexus and provides eBay Motors` 12 million monthly unique visitors* with even more selection.

Lexus, General Motors and Chrysler are the first brands to be featured in the new eBay Motors CPO Showroom. GM Certified Used Vehicles announced its commitment to list its entire national inventory on eBay Motors at no cost to dealers in February.

Since that time, Lexus and Chrysler have signed similar agreements to list all certified used vehicles on eBay Motors in support of dealers. In total, more than 5,000 certified used-vehicle dealers feature inventory in the new eBay Motors CPO Showroom.

It appears that not even The General can resist the lure of eBay these days, as it has entered in a partnership with the online auctioneer as a way of selling off its entire inventory of GM Certified Used Vehicles that are currently sitting at over 3,900 GM dealer lots in the U.S.

The CPO Showroom enables consumers to view certified pre-owned inventory from dealers within their local area via a classified listings format. Participating dealers automatically upload their CPO inventory using OEM-customized templates. Consumers, in turn, can communicate with dealers directly via email or a toll-free number and through the eBay Motors platform.

"The eBay Motors agreement means that GM Certified dealers will have millions more eyeballs looking at their inventory, and more traffic drives sales," said Mark Mathews, director, GM Used Vehicle Activities. "Teaming with eBay Motors provides shoppers with convenient access to all GM Certified inventory and continues GM Certified's commitment to interactive marketing. We now offer our dealers the most comprehensive program in the industry, listing their inventory on more than 300 websites."

Bay says it anticipates 12 million monthly unique visitors. Chrysler, which will sell CPO Dodge, Chrysler and Jeep vehicles through the platform will, per eBay have some 15,000 vehicles on the site, as part of its "Brand Spankin' Used" CPO program.

Chrysler's deal with eBay is not exclusive, per the company, which has similar deals with the likes of Cars.com and AutoTrader.com. Lisa Way, Chrysler Senior Manager, Certified Pre-Owned Vehicles, says the company will "certainly promote our new relationship with eBay Motors through various communications. EBay already gets 12-13 million visits per day." She says that on the Chrysler, Jeep or Dodge vehicles pages, there will banner and tower ads using the "Brand Spankin Used" message.

The eBay Motors CPO Showroom lets consumers look at local-area CPO classified-ad style inventory. Dealers then talk to potential customers through their CRM systems and consumers can talk to dealers through the eBay Motors' platform. Ebay says dealers can add additional packages and features, such as eBay Motors Local Market, a subscription-based service wherein dealers can upload their used-car lot (CPO and non) to local area buyers or list specific inventory units.

Virtually every automaker spanning the range of market segments has a CPO program. Chrysler says its CPO sales have set sales records every year since its 2002 launch. The company posted CPO sales of 122,000 units last year, a 5% increase versus the year before. The Auburn Hills, Mich.-based company posted a 13% increase in CPO sales in May, with year-to-date sales up 8%.

Share/Bookmark

dot DUMB



You asked what I think... that's what I think.

I wish I had more time to take a camcorder on the street and make my points.

Out of 100 passers by how many could answer the question "what is ICANN?"

How many could program their VCR or explain every button on a remote control?

How many know that you don't have to manually build email distribution lists?

Can back-up their stuff?

Or could explain their phone bills and contracts?

If asked, since Google is free how does it make all that money? Would they know?

And could they guess who Google's biggest account is right now and what keyword drives the demand? (can you? Please comment with your own guess)

I think those excited by this news under estimate the average human's ability to handle change or perform tasks that require too much thought. Or corporations ability to execute innovation.

That's why red is stop, yellow is yield and green is go.

That's why at restaurants who want to be cool with using the local slang on their restroom doors like Outback-- you see lots of folks making an abrupt u-turn. They don't get it unless it's as simple as possible.

64 characters? Try reading that on a hat. Fitting it onto a business card. A mobile screen icon. Even the Google AdWords field is much shorter.


But no one questions these things, because the answers could spoil their dreams.

And dream selling is what will make this a success whether its ever used, promoted, adapted or not.

Have a look at this clip to meet the people that you would be investing your hard earned dollars banking on them understanding and operating these proposed navigations.

Thoughts?


Share/Bookmark

Wednesday, June 25, 2008

Not a JOKE: Tent cities spring up in LA



Share/Bookmark

Thom Hartmann - The Economy Is About To Collapse

Discovered within hours of discovering Google, Thom is the one who first opened my eyes to the truth about the world with this book


Share/Bookmark

San Francisco may name sewage treatment plant after Bush

Reagan has his highways. Lincoln has his memorial. Washington has the capital, and a state, too. But President George W. Bush may soon be the sole president to have a memorial named after him that you can contribute to from the bathroom. MORE

Share/Bookmark

Give The Gift of Sight (.org)


Gift of Sight is another great example of dotORG value in call-to-action campaigns. As the owners of giftofsong.org the promotion on the Today show and ad on TodayShow.com really struck a chord. The various brands banding together to do better by doing good under dot ORG is exactly what we've been trying to illustrate since 1999 on page 6 of our Domain Success Primer: "The Internet is a promotional “dream tool” when integrated into a larger marketing mix. Domain names are also themes/promotional vehicles that use Television and the Internet to help market companies, products and services in more creative and financially rewarding ways.

A website could work in conjunction with advertising to capture data effortlessly and electronically. Make an offer on TV and
"sign-me-up” on the Web. You can use a domain name to extend your brand and go to places in a whole new market with untapped potential.

Or by pooling the resources of complementary, non-competitive companies under another generic branded name, you can
realize the powerful leverages and synergies of Television/Web convergence that provide an edge in a competitive market."

Share/Bookmark

Rumcakes (.com), Virgin Money and Unemployment (.com)

Via GrowThink

Starting Your Business: Protection From a Fragile Economy

The Today Show recently featured a segment on entrepreneurship -- specifically, how many individuals are beginning to start businesses in response to a fragile economy and job market. As unemployment rises (currently up to 5.5%), many driven individuals find themselves without jobs and are forced to find creative solutions to their economic pressures.

The video provides much highly useful information to new entrepreneurs, including the importance of having a good credit history, building trusting relationships with potential investors and creditors, and most importantly, carefully constructing a formal business plan.

Click here to watch the segment featuring Tracy Huges, who founded The Rum Cake Fairy Dessert Company after being laid off from her marketing job.

Special attention is given to the personal loan management company Virgin Money. Such companies allow their users to formally structure loans between friends and family, which can be a fantastic way to manage early stage debt.

Share/Bookmark

Mark Cuban: Hulu revenues will surpass YouTube's in 2009

Via CNET:
Mark Cuban sounds almost giddy in a blog about Google CEO Eric Schmidt's acknowledgment that the company hasn't figured out how to make YouTube profitable.

Cuban, the founder of Broadcast.com and owner of high-def cable channel HDNet all but said "I told you so."

"It is coming up on two years (since I posted) my declaration that only a moron would buy YouTube," Cuban wrote, "and that Google was crazy for actually going through with it...YouTube has become the poster child for the old saying "we are losing money on every sale, but we will make it up in volume."

Cuban, a copyright owner and YouTube critic, brings his own baggage to the YouTube debate. But what's interesting about his post is that he traces YouTube's trouble to Hulu, the video portal from NBC Universal and News Corp.

FULL

Share/Bookmark

$80 Million Auction Sale

Recession? What recession? A Monet water-lily painting sold for $80.5 million yesterday, doubling the previous auction record for the artist as London's art-market season got off to a flying start.

"Le Bassin aux Nympheas" from 1919 had been expected to fetch $35 million to $47 million at Christie's.

But after a bidding battle, the 1919 artwork smashed the previous Monet auction record of $41.5 million set in May by "The Railroad Bridge at Argenteuil," which sold at Sotheby's in New York.

Share/Bookmark

Breaking: 13 MORE UFOs Sighted by British Army

British soldiers see 13 UFOs in sky above barracks: "I was on duty in the guard room when the other boys outside began shouting. I went out to see what the commotion was about and could see thirteen craft in the skies. They were zig-zagging, but I filmed two before they disappeared. They were like rotating cubes with multiple colours. I made a full report to my commanding officers and gave them my footage. The other lads were as amazed by it as I was."

Share/Bookmark

Microsoft Accelerates Domain Sweep

MSFT.NET on 2008-06-25

Domain
intunetogether.com
intunetogether.net
intunetogether.org
officeoneverypc.com
officeoneverypc.net
officeoneverypc.org
officewitheverypc.org
pinpoint-int.com
pinpoint-int.net
pinpoint-ppe.com
pinpoint-ppe.net
pinpoint-test.com
pinpoint-test.net
pmheroes.com
pmheroes.net
project-hero.com
project-hero.net
remix09.com
remix09.net

Share/Bookmark

Laugh (.com)

RIP: George Carlin (1937-2008) ...for all you knew about him is something you didn't-- he was partner in laugh.com-- the web's first and premiere comedy portal featuring rare and out of print recordings of classic performances.

Remembering George Carlin:
lightning in a bottle
uncorked
reaches for the sky
and is gone

safe passage GC.



Share/Bookmark

Tuesday, June 24, 2008

See The Signs (.com) Pfizer

Add another notch to the "we get it" belt for Pfizer and big Pharma in general when it comes to domains. No other industry has more impossible to pronounce, spell and remember product nomenclature; a BIG problem that is a recipe for online disaster.

Earlier this year we reported how mytimetoquit.com was a better call to action domain for smoking ceassation than the remedy being promoted, CHANTIX. More recently we commended Galderma Laboratories for using the truthaboutzits.com versus their cure called "differen."

Now here comes PFIZER again with "seethesigns.com" which gets anyone's attention on TV and connects emotionally with those who are experiencing a loved one in the early stages of Alzheimer's.

Keep in mind when it comes to pharmaceutical advertising, the biggest targets are doctors and that starts with tissue boxes, pens and other "chatzka's" the sales reps deliver to their offices trying anything to get their precious attention.

Hats-off to Leland Hardy for getting this early and getting it right.

Share/Bookmark

More UFOS Spotted



THIS stunning photo of a UFO over Cornwall was last night hailed by experts as one of the best ever taken in Britain.
The classic flying saucer shape is seen above two ships.

And UFO watchers believe it could be proof we are NOT alone.

OF: To me, even though I have seen them and flown in them**, it looks like a fly fish-- flying. Imagine that concept!

MORE


**:)

Share/Bookmark

The END (.com)

is this another Y2K? Or REAL?



Share/Bookmark

Many Dutch prepare for 2012 apocalypse

AMSTERDAM, Netherlands, June 23 (UPI) -- Thousands of people in the Netherlands say they expect the world to end in 2012, and many say they are taking precautions to prepare for the apocalypse.
The Dutch-language de Volkskrant newspaper said it spoke to thousands of believers in the impending end of civilization, and while theories on the supposed catastrophe varied, most tied the 2012 date to the end of the Mayan calendar, Radio Netherlands reported Monday.

De Volkskrant said many of those interviewed are stocking up on emergency supplies, including life rafts and other equipment.

Some who spoke to the newspaper were optimistic about the end of civilization.

"You know, maybe it's really not that bad that the Netherlands will be destroyed," Petra Faile said. "I don't like it here anymore. Take immigration, for example. They keep letting people in. And then we have to build more houses, which makes the Netherlands even heavier. The country will sink even lower, which will make the flooding worse."

Note: Real or conspiracy, TFF has been working this story for awhile now. Click on any of the tags below to follow our coverage.

Share/Bookmark

Domainers Go Up The Down Escalator

...........................................................
To be nobody but yourself in a world that's doing its best to make you somebody else, is to fight the hardest battle you are ever going to fight. Never stop fighting.
e. e. cummings (quote hangs over Owen's desk)
...........................................................

Neal R. Voron, of Fractional Domaining Blog is presenting a three-part MUST-READ interview with David Kesmodel, author of the new and explosive tome on the insider's secrets to the lucrative domain business.

In Time's "Always Looking Ahead," Kate Betts writes: "any creative discipline or business, it takes a visionary to effect change—someone to look left when everyone else is looking right. David makes a similar observation that we've discussed here before. I think it is going to be historicaly significant in a way much bigger then domains themselves, in how the face of business was changed when those who failed to innovate lost power to those who did. It's revolution happening all around us.

Says Kesmodel referring to a commonality among domainers: "They tend to be independent-minded, have a tolerance for risk (some have an incredibly high level), are skeptical of the corporate world, like to work for themselves, have a strong drive to succeed so they don’t have to work for someone else, are incredibly curious, and – a big thread through my book – they are willing to sacrifice sleep and exist on stuff like very strong coffee. I think John Berryhill, the lawyer who represents many domainers, made a really poignant observation when he said the following. I quoted it in the introduction: “One of the reasons I love this crowd so much is these are all the wrong kind of people. These are not the people who went to the right schools, who had the right social connections.”

Another point Kesmodel makes you should keep in mind: "the World Wide Web is still pretty young – not 20 years old yet. And domain names have only been around since the early 1980s. So a lot of things are going to happen online in the coming years that will affect the value of domains."

Read the full-interview

TFF related Flashback: There May Never Be an Opportunity Like This Again
and When I Was 17, it Was a Very Good Year

Share/Bookmark

Cloud Computing

During the dot-com boom, there was a TV commercial that showed a web company launching and immediately getting swamped with sales. Being able to scale up quickly in the Internet age when word can travel so fast online has been a challenge for startups.

But now a new technology -- called "cloud computing" -- is making that much easier. It lets companies rent servers, paying as they go, the same way you'd buy electricity or water.

The term “cloud computing” means outsourcing computing resources — processing, storage, messaging, databases and so on — and paying only for what you use.

In fact, cloud computing is poised to do for technology what the electrical grid did for power, says Nicholas Carr, author of “The Big Switch,” which compares the rise of the cloud to the rise of electric utilities. The electrical grid streamlined operations for companies; when every home had cheap power and outlets, “you had incredible innovation in how to put all that cheap power to use,” Mr. Carr says. He thinks that cloud computing will prompt a similar cycle over the next decade.

“The Web has become the interface” for computing, “the 110 AC outlet,” Croll says. That is a fundamental shift that could power a new cycle of technological innovation.

WBUR's Business and Technology Reporter Curt Nickisch investigates the possibilities.

Listen to story (Real Audio)

NY Time: Cloud Computing: So You Don’t Have to Stand Still

Share/Bookmark

Monday, June 23, 2008

Papers Facing Worst Year for Ad Revenue

The flow of advertising dollars to Web sites from print has picked up speed.
By RICHARD PÉREZ-PEÑA
Published: June 23, 2008
For newspapers, the news has swiftly gone from bad to worse. This year is taking shape as their worst on record, with a double-digit drop in advertising revenue, raising serious questions about the survival of some papers and the solvency of their parent companies.

Share/Bookmark

Home Foreclosure Fighter (.com)

As I said in my VIP e-blast this morning: "One of the smartest marketing strategies is to find an audience with a bad problem and sell them a product that actually fixes it." This email campaign and brilliant "I want" call-to-action domain is second in a trend that we are seeing. Remember, names and websites are only ingridients of a bigger integrated marketing mix. When all the elements come together, this is where and when you can claim your share of the Internet goldmine.


Share/Bookmark

Life Goes for $2.2 Mil on eBay

Raw: Australian Man Celebrates As Auction For His Life Goes Live

A lovelorn man who put his life in Australia up for sale on the Internet was one step closer to starting over Monday as bids for his house, job and lifestyle hit 2.2 million dollars (2.1 million US).

Ian Usher, a 44-year-old from Yorkshire in England, launched the unusual auction after announcing on his blog: "I have had enough of my life! I don't want it any more! You can have it if you like!"

Usher, who has lived in the western city of Perth for the past six years, said he decided to sell after breaking up with his wife because everything in the house was a "reminder of the wonderful past we shared."

The former rug salesman said the auction surpassed his hoped-for price of 500,000 dollars on the first-day of the week-long auction on Sunday.

When Usher went to bed on Sunday night, his life was worth 650,000 dollars, according to bids on the Internet auction site eBay. By early Monday, it was valued at a staggering 2.2 million dollars.

"I turned the computer on (Monday morning) and it was 1.9 million and I burst out laughing," Usher told AFP.

MORE

Share/Bookmark

Roll Over to Enjoy (.com)- New Ad Unit Detected

Not so fast Demetri! Before you set your development plans in stone, consider how new ad technologies will change the game. Like this Canon example that when you roll over the banner it expands to full-motion video without taking you off the publication's page.


Share/Bookmark

Precepts of novelty theory

As we start to take a serious look at the end of oil, the end of the world or both.... McKenna's Novelty theory has a few basic tenets:
>>That the universe is a living system with a teleological attractor at the end of time that drives the increase and conservation of complexity in material forms.
>>That novelty and complexity increase over time, despite repeated set-backs.
>>That the human brain represents the pinnacle of complex organization in the known universe to date.
>>That fluctuations in novelty over time are self-similar at different scales. Thus the rise and fall of the Roman Empire might be resonant with the life of a family within a single generation, or with an individual's day at work.
>>That as the complexity and sophistication of human thought and culture increase, universal novelty approaches a Koch curve of infinite exponential growth.
>>That in the time immediately prior to, and during this omega point of infinite novelty, anything and everything conceivable to the human imagination will occur simultaneously.
>>That the date of this historical endpoint is December 21, 2012, the end of the long count of the Mayan calendar. (Although many interpretations of the "end" of the Mayan calendar exist, partly due to abbreviations made by the Maya when referring to the date, McKenna used the solstice date in 2012, a common interpretation of the calendar among New Age writers, although this date corresponds to such an abbreviation rather than the full date. See Mayan calendar for more information on this controversy.) Originally McKenna had chosen the end of the calendar by looking for a very novel event in recent history, and using this as the beginning of the final 67.29 year cycle; the event he chose was the atomic bombing of Hiroshima, which gave an end-date in mid-November of 2012, but when he discovered the proximity of this date to the end of the current 13-baktun cycle of the Maya calendar, he adjusted the end date to match this point in the calendar.[1][2]

This End of History was to be the final manifestation of The Eschaton, which McKenna characterized as a sort of strange attractor towards which the evolution of the universe developed.

His predictions for this transcendent event were wide ranging and varied, depending on his audience, and different times he conjectured the following: the mass of humanity would, by means of some technology, become mentally conjoined in a great collective; the moment in which time travel became a reality; the birth of self-conscious artificial intelligence; a global UFO visitation; and occasionally he even expressed doubt whether anything at all would happen. However, McKenna claimed that there was no contradiction between these scenarios, as they might all happen simultaneously.

Share/Bookmark

America.com and Nine Other Things Obama Can Do With All That Money

Are You Ready for Some Football?

Evan Tracey
I was shocked to find out this week that there is indeed gambling in casinos and Barack Obama was forgoing public fundraising for this fall's election. So I thought it was my duty to give him 10 ideas on how to best spend all his money this fall. (Aside from spending it on advertising during the Olympics.)


OF: Evan (and just about everyone else missed two of the biggest opportunities):

1) Buy America.com and put the debates on that with audience participation
2) Buy Average-Joe.com and let the average Joe tell him what they think and respond.

Share/Bookmark

In Google We Trust (.com)

America Has Spoken: In Google We Trust
Harris Poll Has Search Giant No. 1 in Reputation; J&J, General Mills and Berkshire Hathaway Make Top 10

By Michael Bush
Published: June 23, 2008
NEW YORK (AdAge.com)
-- The most reputable company in America: Google, which toppled Microsoft from the top perch in the 2007 Harris Interactive Reputation Quotient study released today -- and sent it tumbling all the way down to No. 10.

Share/Bookmark

Microsoft Is Going to Be Pissed At Me -- MORE Domains Reveal Future Directions

.........................................................
Quote by Bill Gates about domain names

A broker of Internet domain names [DomainMart] lists 'billgates.com' for sale for $1 million.

"Perhaps I should be flattered that somebody imagines the name is worth so much, especially since my parents gave me the same name 42 years ago for free."

Bill Gates, Chairman, Owner, Microsoft
.........................................................


One of the most telling: RETHINKYELLOWPAGES.COM
I also predict from the master list in my possession (thanks, Jay) that there will be an acquisition of points.com and this will be central to relaunching live search giving shoppers currencies and incentives to shop; something the web has long needed.

MS might want to consider privacy shield, but if you do- don't forward to microsoft.com- gives it away every time.

My favorite: CRABBYOFFICELADY.COM (she probably uses a MAC)

Geez, for the #1 billon dollar budget in technology- this is the best you can do? Need some NY Marketing minds to help out those Pacific Geeks

PLAZA.COM
ULTIMATECOMEDY.COM
COMFYCAKES.COM
CHEESEGALAXY.COM
COVERGENCE.BIZ
MOMLIVE.NET
TV.NET
PNRP.NET
00001001.ORG
3C0696E6B-INT.COM
5GHZ.ORG
HDCD.BIZ
TUBEMD.COM
OATMAIL.COM
DIAGRAM.INFO
WELLAROUNDTHEWORLD.COM
PCCHIEF.COM
PLEASETALKTOTHEHAND.NET
LOVESEARCHCASHBACK.COM
LOOKUPANDSMILE.COM
WEWANTTHEBEST.NET
LEFTVSRIGHT2008.COM
LATEBREAKINGSTORY.COM
DANCINGALLNIGHTLONG.NET
COZYCORNER.NET
COVERGENCE.BIZ
CVBUS.NET
DIARYTOOL.COM
ILOVEMYWEBSITECHALLENGE.NET
WLA-AGENTS-INT.ORG
WMHD.INFO
WMA.BIZ
UPGRADEPOINTS.COM
PAPOWERPOINT.COM
NIGHTCASTER.US
ONMYWAYUS.COM
OGAFAQ.NET
NOTJUSTLIBERALNEWS.NET
NOTJUSTCONSERVATIVENEWS.ORG
MOTOCROSSMADNESS.COM
MONSTERTRUCKMADNESS.BIZ
MONEYINSIGHT.COM
NO-LATE-NIGHTS.COM
NOTBANNED.COM
USEREXPERIENCE.ORG
USISV.COM
USERGROUPS.COM
USSI.INFO
V61.COM
UNTRUSTD.COM
ULTIMATEONLINE.COM
ULTIMATESTUDIOS.COM
RETAILNUMBERSTHATMATTER.NET
QUERYSANTA.ORG
PROTECTCLIMATE.COM
PROJECTSATURN.INFO
PROJECTGOTHAMRACING.ORG
ULTIMATEVIDEO.COM
TRADEMARKCHAMP.COM
TRADEMARKCHAMPIONS.COM
TOTALFIND.COM
TOKYO.ORG
THEULTIMATESTEAL.NET
THEUNSEEN.NET
THEPRINTSHOPPHOTOPRO.COM
THESEARCHTHATPAYSYOUBACK.NET
THERIGHTADVISER.COM
THEFULLERSPECTRUMOFNEWS.COM
THEBLOGWELLS.COM
STUDENTDEVELOPER.COM
STUFFTOPRINT.COM
SUCCESSFISH.COM
SUBJECTPOWER.COM
SUPPORTPRINTER.COM
STREAMAND.COM
STARTWATCHING.COM
STARTVIDEO.COM
STARTSTREAMING.COM
STARTSOMETHING.US
SEIZEOURFUTURE.COM
SEARCHCHAMPS.ORG
ROBOPHARM.COM
RETHINKYELLOW.COM

Share/Bookmark

Sunday, June 22, 2008

Average-Joe (.com)

In an election cycle candidates want to hear from average-joe. So please buy my domain. Thanks for considering.


Share/Bookmark

Microsoft PS- Not a MOBI in Sight

Saw a lot of .net, .org, .info and many domains protected in multiple extensions. However could not find a .ws, .cc or .mobi in the lot! Of course if 15 years later they are just learning about dotCOM....

Share/Bookmark

Microsoft on Domain Buying Binge

In addition to the recently launched onecare.com and startprocrastinating.com, Microsoft's 21,000 domain portfolio includes many lll and llls and surprises such as:
Alpineskihouse.com
Amalgahealth.com
Capsurlesucces2008.com
Bringeveryonetogether.com
Biztalk.org
Blueyonderairlines.com
Cohowinery.com
Clubsmartphone.com
Clubpocketpc.com
Directaccess.com
Dot-truth.com
Desktopstandard.com
Designedforbig.com
Enhanceyourpeopleasset.com
Everyonegetsit.com
Exchangeyourcareer.com
Futurepostmail.com
Northwindtraders.com
Nightcaster.com
Officexperience.net
Onenote.com
Pocketpc.com
Partnersinlearning.com
Payrollwebcast.com
Playbythenewrules.com
Playsforsure.com
Powerpointmobile.com
Powertothepros.com
Remix08.com
Quantumredshift.com
Realityfame.com
Roadahead.com
Serverunleashed.com
Retailexecutiveseminar.com
riseofnations.com
Justformac.net
Lookforlogo.com
Learnaboutembedded.com
Lifecams.com
Makeovermyoffice.com
Mainfunction.com
Mappoint.com
Mdas.com
Mgspc.com
Mobiledevices.info
Msesp.us
Msdntv.com
Msdn.com
Mobilepcpartners.com
Munchonthis.com
Sharedview.com
Startdoingmore.com
Startsomething.com
Startupcenter.com
Smarterretailing.com
Softwarepotential.com
smallbusinessshow.com
Takecontrolofpayroll.com
Wideworldimporters.com
Whosonlive.com
Whackedtv.com
Wewantthebest.com
Youreincontrol.com
Wingtiptoys.com
Winfx.org
Zootycoon2.com

Share/Bookmark

One Care (.com): Microsoft Gobbling Up Domains

The evidence mounts. But why do it piece meal? Could Marchex, Schilling's Name Adminstration, Name Media, Kevin Ham's Reinvent or Ireit be Microsoft's next domain acquisition?


Share/Bookmark

Start Procrastinating (.com)-- Microsoft: "we get it" or "moron"

Is Microsoft beginning to "get" domains? A call-to-action direct response campaign called "great moments in procrastination" with a URL start procrastinating (.com) is a step ahead of microsoft.com/products/campaigns/greatmomentsinprocrastination. But if I were Google, I wouldn't be worried that Ballmer will have any real clue about the Internet any time soon.


Share/Bookmark

Sounds Funny to Me (.com)

This domain has recently been listed in the marketplace at domainnamesales.com. Click here to inquire or call 1-800-385-8489

PRIME generic dotCOM branded entertainment domain. Great name for television comedy series or novel. Compare to Last Comic Standing, Barry Diller's 236.com (acquired from Rick Schwartz), or George Carlin's comedy portal laugh.com (which was built on a simple Yahoo Stores template).

May be funny to American Greetings (.com) slash retailers but not to the owner of soundsfunnytome.com. Guess HE is having the last laughs (.com).


Share/Bookmark

Severe Weather Due To Warming

washingtonpost.com — As greenhouse-gas emissions rise, North America is likely to experience more droughts and excessive heat in some regions even as intense downpours and hurricanes pound others more often, according to a report issued by the U.S. Climate Change Science Program. The 162-page study, which was led by the National Oceanic and Atmospheric Administration, provides the most comprehensive assessment yet of how global warming has helped to transform the climate of the United States and Canada over the past 50 years — and how it may do so in the future. MORE

Share/Bookmark

"Even though out last original article was published in November 2006 our site continues to draw thousands of visitors a day. "

From Michael C. Rupert (the man who makes Scott McClellan's expose pale by comparison):

So, why do people still come? They come for the research contained in more than 300 original articles. They come to check new stories against the map we have so carefully drawn with our research. They come to take new data and compare it with what we have already drawn and see where the world is going on a map FTW made and taught them how to read for themselves.

For eight and a half years FTW named names and made specific charges of criminal activity by government and public figures. Not once in our history were we ever sued. The truth is (and has always been) a perfect defense against libel. You will find all of our stories thoroughly sourced, the same as I did with my book “Crossing the Rubicon: The Decline of the American Empire at the End of the Age of Oil” which has nearly 1,000 footnotes.

“Rubicon” is now in the Harvard School of Business library and the libraries of many universities. It is a book that rose to #33 on the Amazon best-seller list in 2004 and remains prominently in many American bookstores today.

There are so many people who made FTW great. You will find their names throughout this site; wonderful, courageous souls who are gifted writers, researchers and thinkers. Many are now published authors in their own right. All of them are heroes. It was their work, as much as mine that enabled us to do so many great things.

We traveled to and reported from nine countries. I lectured at more than 12 major universities in the US and Canada. I was asked to speak at the Commonwealth Club in San Francisco. Several of FTW’s best writers were asked to speak at major conferences. FTW was quoted in the BBC and maybe two-dozen major videos. We were live on Canadian national television. I was asked to serve as a questioner at a hearing on 9-11 chaired by the Honorable Cynthia McKinney (D–GA) in the Rayburn House Office Building. For five years at whatever event we attended we were known, respected and we were able to ask questions. Sometimes people were afraid of us, but they couldn’t ignore us, as happened when FTW writer Michael Kane questioned four-star Air Force Generals at the last public hearing on 9-11, or me when I questioned former CIA Director James Woolsey at a hearing on energy shortages in Torrance, California in 2005.

At our peak we had more than 8,000 paid subscribers and 23,000 free subscribers. They came from more than 40 countries and included more than 50 members of the US Congress and professors at more than 50 universities from all around the world.

We taught the world about 9-11 and Peak Oil and sustainability and the impossibility if infinite growth. We bought products from and promoted many other great research and activist organizations. FTW produced more original stories on Peak Oil than any site on the web. We owe a great debt of gratitude to our long-time energy editor, geologist Dale Allen Pfeiffer and later to brilliant young writers like Michael Kane who were so far ahead of their time.

Most importantly perhaps, we taught people how to think. We were the “red pill” from “The Matrix”. Even though out last original article was published in November 2006 our site continues to draw thousands of visitors a day.

We did something special. We did something that will last. What resides in these archives are not stories which will grow stale with time. What resides here is a map of how the world has worked, does work, and will continue to work. The search engine and the indexes will take you many places on many issues that will be forefront in your lives and the lives of your children for decades to come."

MORE

Share/Bookmark

Out of Gas (.com)

CNN: "How long we have is the big question. Time to get serious."


This man was right. We are OUT OF GAS! This program on CNN tonight is a MUST-SEE.

TFF Flashback: Earth2011.TV Prepares for trouble on ABC

TFF Flashback: Murdered government whistle-blower once dismissed as conspiracy theorist MUST be taken seriously in lieu of the recent events.

As CNN says- WE were warned.

2012 is sometimes claimed to be a great year of spiritual transformation (or apocalypse). Many esoteric sources interpret the completion of the thirteenth B'ak'tun cycle in the Long Count of the Maya calendar (which occurs on December 21 by the most widely held correlation) to mean there will be a major change in world order.

Accordingly, several eclectic authors claim that a major, world-changing event will take place in 2012:

  • The 1995 book The Mayan Prophecies linked the Maya calendar with long-period sunspot cycles.
  • The book 2012: Mayan Year of Destiny claims the Maya may have been instructed in their wisdom by disembodied entities from Orion and the Pleiades. Contact was maintained through shamanic rituals conducted in accordance with the movements of planets and stars. However, some Mayan priests living and working in Guatemala assert that there is no legitimacy to this theory.
  • The 1997 book The Bible Code claims that, according to certain algorithms of the Bible code, a meteor, asteroid or comet will collide with the Earth.
  • The book The Nostradamus Code speaks of a series of natural disasters caused by a comet (possibly as above) that will allow the third Antichrist to disperse his troops around the globe under the guise of aid in preparation for a possible nuclear war, although in the strictest sense it is unspecific as to nuclear war or some other natural or man caused destruction.
  • The book The Orion Prophecy claims that the Earth's magnetic field will reverse.
  • The 2005 book Beyond 2012: Catastrophe or Ecstasy by Geoff Stray reviews several theories, prophecies and predictions concerning 2012 and finds where authors have used faulty information or have bent the truth to fit their theories.
  • The 2006 book 2012: The Return of Quetzalcoatl by Daniel Pinchbeck discusses theories of a possible global awakening to psychic connection by the year 2012, creating a noosphere.
  • The 2007 book Apocalypse 2012: A Scientific Investigation into Civilization's End by Lawrence Joseph does not make any specific new predictions, but it reviews a number of 2012 predictions made by various sources, and presents arguments for the possible existence of dangerous positive feedback loops involving solar storms, Earth's magnetic field, cosmic rays, hurricanes, global warming, earthquakes, and supervolcanoes that may be on the verge of erupting.

Other prophecies and apocalyptic writings and hypotheses for this year include:



Share/Bookmark

Saturday, June 21, 2008

Lawsuit Payday (.com)

The simplest of domain strategies is to find a source of unresolved pain and remove it.

Do that by making an offer on TV and with a call-to-action domain to elicit the "I want" sign-up behavior online.

Two pictures are usually presented with pain first and relief second. There are two absolute necessities:

==>The prospect can hold the two pictures, pain and relief, side by side in his mind.
==>The path to move from pain to relief is clear and believable.

LawsuitPayday.com's campaign does it all and does it all well.


Share/Bookmark

David Beckham Strips (.com)

Does anybody else remember when sports figures just played sports?

They didn't have to pose nude to sell clothes, underwear, cologne and just about everything else.


Share/Bookmark

Yet Another UFO Sighting

As predicted here on TFF, this is the year the mystery will be solved.

Latest sightings
TFF Archives

Share/Bookmark

Flashback: Before They Were Famous

Seinfeld and Letterman on Carson. Amazing Jerry talks about his vision for Seinfeld on the night prior to first airing. Letterman, who never gives an interview had no idea he would be taking this slot but on a competing network. And certainly McMahon had no clue he'd be in foreclosure in 2008.



Share/Bookmark

"must read" for anyone with an Internet presence

Why Landing Pages Matter Most

Creating a website, even with a great looking initial landing page, is not nearly enough in today's increasingly competitive marketplace. Tim Ash's book is a simple, practical step-by-step guide to effectively win your target customers' attention, their purchases and, ultimately, their loyalty.

This is important book helps you understand why the landing page is so impacting on the final actions of your visitors and what a landing page is for that matter. The book provides you with excellent guidance for analyzing your current website and determining how to make it easier for the visitor to use and, more importantly, easier for the user to do what you need them to do.

I loved the section titled, "Why your site is not perfect". It provides excellent information on how to uncover hidden problems in your site that your users are experiencing even though you may not have noticed them. Let's just say that it goes way beyond dead links.

Finally, "the math of tuning" shows you how to make logical decisions for next steps and make sure you're not wasting time fixing things that aren't broken or don't matter.

A "must read" for anyone with an Internet presence.

Share/Bookmark

"Oh God, The Internet What They're Going To Do With This One"

Gawker's Best of TV News Lip Slips is hilarious ... Watch the clip here


Jimmy Kimmel takes issue with Gawker:


Share/Bookmark

Candy.com: A Weekend Musing As The Suspense Mounts

Chocolate Made Personal- Online's Untapped Sweet Spot



Lively debate on my posts about a sweet deal melting in the mouth of Rick Schwartz. I wanted to share some of the comments from the DNForum thread and add my two cents along with links to past TFF coverage that may give perspectives for DN Forum members they can't see from the thread alone. They write:

"I really can't believe that there is an argument on this forum that "candy.com" isn't valuable in the 7-figure range. You guys are domainers aren't you? What about EASTER, Thanksgiving and CHRISTMAS. People want special candy for these Holidays. A smartly developed site on "candy.com" would make 7 figures on these holiday seasons alone.

Was just about to say the same thing. Nearly all super high dollar sales are generics just like this one. You have the name more so because it's a perfect description of your product or service. This complements trademarks and branding campaigns. One works with the other. Your company makes bras. Well, bras.com would be perfect. Underwear? Underwear.com. Calvin Klein would LOVE to have these names, not because they are trademarkable, but rather because MANY people looking for bras, panties, underwear, etc. will arrive at their site.

Their companies understand domains and these do too:

www.water.com - sells water
www.food.com - food network
www.tacos.com - taco bell
www.drinks.com wine etailer
www.wine.com - biggest etailer
www.eat.com - Ragu
www.pasta.com - Torino Pasta
res.com - Discount Tire
painting.com - Sherwin Williams

Payroll.com - Intuit (maker of QuickBooks)
shirt.com - Phillips-Van Heusen Corporation
underwear.com - Calvin Klein
bras.com - Calvin Klein
tuxedos.com - Flow Formal Alliance, LLC
ties.com - Wild Attire Inc

Clothes.com - Zappos.com

handbags.com - eBags, Inc
Book.com and books.com - barnesandnoble.com
movies.com - Fandango, Inc
hats.com - Hats.com, LLC
outfits.com - Scott-Wynne Outfitters
sleep.com - Dial A Mattress
mattress.com - Dial A Mattress

The list goes on and on. Corporate America is slowly waking up. Australia too.*** (see list a thread's end)

Domains are on the fast track to CEO's agendas. Trust me. They can't play dumb and close their eyes forever. As they become more educated to the power of the Internet and the inherent values of generics, the roof will be the limit. The bubble popped last time, but it was the tech bubble in general, not domain names themselves so much. The Internet and its users have both greatly matured."

OF: ***Frank Schilling writes*** "After the November 2004 announcement of Marchex's acquisition of the Yun Ye domain portfolio, Rick Schwartz made a fabled post on his private board that spoke to the fact that the domain industry was in its infancy. He surmised that the industry would go through a great evolution as corporate America learned about the power of domain names as a tool to drive targeted paid-search leads. He posited that the Ye transaction was just the glimmer of the beginning and advised all parties reading that post not to speak to anyone or do anything hasty in the early innings. The best course of action in his opinion was to "take a 5 year nap".

Rick reminds me a bit of Columbus.. a guy without GPS but with a sextant and a good sense of the sea. His line has always stuck with me. While I have personally gone with the tide to see if deal opportunities play themselves out equitably, so far hindsight has shown me that Rick's advice was spot-on. I would have personally been better off (saved opportunity cost) to speak to no-one and take a "five year nap", letting others find their own way through the education process and value proposition of domaining ... No offense to my former would-be suitors, who likely view their experience with me through a similar but reversed optic ;)" Good observation Frank. And Rick was right, as he history usually proves him to be.

This is a different time now. A new opportunity. One where buyers past habits do not predict future behavior. One where high rents, fuel and insurance costs are redefining brick and mortar and forcing companies to do business online to drive costs from sales. A time when customers are in the driver's seat- they don't just want M&Ms they want "MY" M&Ms- personal choices- not forced to take 16 songs on a CD to get the 3 you want... and not forced to take a box of candy off the shelf where you really like only 60% of what's in the selection. Plus, ordered custom online, like your iPOD chocolate comes engraved with a personal message and customized skin.

But more importantly, the DNForum posters totally miss the advertising side of the equation.

The most effective domain name serves as that one element vital to the success of all direct marketing: a memorable call to action. It tells the prospect in an easy-to-remember way what to do next or where to go for information, to request a demo or place an order.

And because this kind of domain name relates to a specific offer, promotion, product line or service, it doesn't have to match a brand name ... and you don't have to rename a brand to make best use of it.

For example Google Adwords are like a classified, you pay by the word. Today people are resistant of corporations. So an ad with the URL candy.com would have instant panache and get more clicks then one with a Hershey's or candywarehouse.com call-to-action. Plus it demonstrates the old 800# “I need/I want” affirmation because by clicking someone is checking a box that says, “yes I want this!”

On a blimp the image of the MARS bar speaks volumes- the candy.com call to action amplifies it- all these elements work together. Think of all the opportunities to advertise this URL on packages, wrappers, indoor, outdoor, candy machines, and cafeterias. Point of sale. The lost kids shown on the milk cartons get reported to milk.com not Cowlands Dairy and that’s because through a domain an industry can band together and go places as an ensemble none can go alone.

Plus I don’t know if you’ve seen this “mym&m’s campaign with the “&” that doesn’t port to the URL- but they have come up with a clever way to order online custom M&Ms with your logo, ad, love declaration to wife, even some are using it “will you marry me?”

They CAN’T use M&M.com or MyM&M.com is an attempt to make it worse. Candy.com is a solution that rescues all the traffic that’s getting away in this case, all the TV ad dollars being pissed away with a bad URL. Which are in the 100s of millions. $10 million to put MYM&MS within a stadium camera shot or on NASCAR when you can't type that as a URL? Insane.

And once it’s gone........ M&M’s problem solved is a new problem for everyone else. That’s power.

------------

Here are some recently registered and traded names in the .com.au market.

Many have been bought for 5 figure sums some even six figures apparently.

www.happybanking.com.au now owned by BANKWEST www.bankwest.com.au

www.bestbank.com.au now nowned by St.George Bank Limited www.stgeorge.com.au

www.smartbanking.com.au now owned by National Australia Bank Limited www.nab.com.au

www.mortgage.com.au now owned by ING Bank (Australia) Limited www.ing.com.au

www.businessbank.com.au now owned by Macquarie Bank Limited www.macquarie.com.au

www.privatebanking.com.au now owned by Commonwealth Bank of Australia www.cba.com.au

www.photocopier.com.au now owned by Fuji Xerox Australia Pty Ltd www.fujixerox.com.au

www.milk.com.au now owned by National Foods Milk Limited www.natfoods.com.au

www.vodka.com.au now owned by CARLTON AND UNITED BEVERAGES LIMITED www.fosters.com.au

www.rum.com.au now owned by Guinness United Distillers and Vintners Australia Ltd www.guinness.com.au

www.beer.com.au now owned by CARLTON AND UNITED BEVERAGES LIMITED www.fosters.com.au

www.scotch.com.au now owned by 3M www.3m.com.au

www.tennis.com.au now owned by Tennis Australia www.tennisaustralia.com.au

www.honey.com.au now owned by Honey Corp of Australia Ltd www.capilano.com.au

www.cows.com.au now owned by George Weston Foods www.georgewestonfoods.com.au

www.pigs.com.au now owned by George Weston Foods Ltd www.georgewestonfoods.com.au

www.ham.com.au now owned by GEORGE WESTON FOODS LIMITED www.georgewestonfoods.com.au

www.itjobs.com.au now owned by FAIRFAX DIGITAL AUSTRALIA & NEW ZEALAND PTY LIMITED www.fxj.com.au

www.bikini.com.au now owned by Tiger Lily Swimwear Pty Ltd www.tigerlily.com.au

www.kettles.com.au now owned by Sunbeam www.sunbeam.com.au

www.toasters.com.au now owned by Sunbeam www.sunbeam.com.au

www.oil.com.au now owned by Valvoline Australia Pty Ltd www.valvoline.com.au

www.documentsmanagement now owned by HDIS AUSTRALIA PTY LTD www.claromentis.com.au

www.prawns.com.au now owned by Paulos Bros Seafoods www.poulosbros.com.au

www.drinks.com.au now owned by CADBURY SCHWEPPES www.cadburyschweppes.com

www.drink.com.au now owned by CADBURY SCHWEPPES www.cadburyschweppes.com

www.chocolate.com.au now owned by CADBURY SCHWEPPES www.cadburyschweppes.com

www.truck.com.au now owned by Western Star Trucks Australia Pty Ltd www.westernstar.com

www.batteries.com.au now owned by Bob Jane T-Marts Pty Ltd www.bobjane.com.au

Share/Bookmark

Friday, June 20, 2008

Google May Gain $1 Billion in Yahoo Ad Pact

NEW YORK (AdAge.com) -- Somehow Google seems to have come out on top again, landing a search deal with Yahoo that by some estimates could boost its revenue by $1 billion -- and may leave some advertisers footing larger sums for their keyword buys.

Share/Bookmark

Richard Solo (.com)

Thanks to Kelly who alerted me to another sign of the times: Life after brick and mortar.

The Sharper Image is in ruins, but its founder, Richard Thalheimer, still believes there is an audience for gimmicky gadgetry.

Thalheimer, 60, who founded the Sharper Image (nasdaq: SHRP - news - people ) in 1977, is looking for gizmos for his latest venture. RichardSolo.com, as it is called, is an online shop where Thalheimer sells many of the same kinds of indulgent novelties that made the Sharper Image stores and catalogs popular for many years. Thalheimer, who sold his remaining 22% stake in the Sharper Image for $9.25 a share in April 2007 and walked away with $30 million

Is there demand for such frivolity these days? Company sales totaled $100,000 for its first year, which ended in May. RichardSolo's biggest seller is perhaps its most mundane product: a $50 lithium ion backup battery for iPods and iPhones. So far 1,000 have sold. The margin on the private-label item is 60%.

Thalheimer insists that his fledgling company has a shot, particularly now that the Sharper Image, which is in Chapter 11 bankruptcy, is closing all its stores. Thalheimer started RichardSolo with $550,000 of his own money. He spent $250,000 building the Web site and $250,000 on ads that have appeared in USA Today and MacWorld magazine. He spent $50,000 buying and developing gewgaws. He stocks every item he sells in a warehouse in San Leandro, Calif.

More from Forbes

Share/Bookmark

Behind on Mortgage (.com)

BehindonMortgage.com is a very effective email campaign timed right. The name and call to action are exactly what the customer is thinking. So they elicit the customer’s ‘I WANT this' behavior.


Share/Bookmark

JO on Rails (.com)

Some Friday humor from Craig's List. This is one of those items in Jay Leno's pile he always looks at blushes and puts back. Someday when he has to kill and extra 15 seconds and is dead out of ideas, remember you saw it here first. To think someone will go home with crabs! You can't make this stuff up. Better check what the kids are looking at online.


Share/Bookmark

CNN Acquires AC360.COM

Morphing from a Sedo parking page with Anderson Cooper ads and a "may be for sale sign" into its current glory, with little fanfare or attention, AC360 joins ireport, Today Show and American Idol in a last 24 month change of thinking, proving to networks that the show name and domain name MUST match. And that means with the shortage of domain names and high prices commanded for some, producers might be better served by choosing an affordable domain and building a program around that. When you are ready, Hollywood, I can help.

** Look for cnnshirt to be next and possibly the biggest domain acquisition ever. The floodgates my friends, are opening.

And congratulations to for Arash Kardan (360 domain investor) for his AC360.com on Sedo for $12,900 two weeks ago.

Share/Bookmark

Stock Attorney (.com)


So I'm at a concert and suddenly feel ill from the greasy concession food. I head into the bathroom, close the stall door, sit down and then and there on the back of the door, this ad stares me in the face. Even had I not swiped the poster from its frame to photograph, I'd still have been able to blog about the site, because the call-to-action domain was as memorable as the evening.

More importantly, I may have a case and you may too if you answer yes to any of the following:

==>I paid lots of commissions.
==>I paid margin interest.
==>I bought Class B and/or Class C shares of mutual funds.
==>I lost money in an annuity.
==>I lost money in one of these tech stocks, click here for list.
==>When my account went down, my broker told me not to sell.
==>My broker traded without my permission.
==>My broker lied to me.
==>There was a lot of trading in my account.
==>A manager never called me.

Share/Bookmark

Thursday, June 19, 2008

Flashback: The King Scores Again

From just a month ago:

The King Scores Again
developing.... (no pun intended)

VIPS: Pay careful attention to Monday's email subject line: "Will the real owner of the Internet please stand up? What's next for the 100K a day domains that describe situations, acts and things not common in the dominant culture and the genius that owns them."

............................................................................
"To make it big you have to get into something when everyone laughs at you. Then they spend years trying to copy what can't be copied. "

"When I talk about domains I talk of PRIME domains. Not some of my silly "cams" or "gos" or "starts" or other such veins. (That is for down the road) I am talking corner properties in Manhattan, Beverly Hills, South Beach.

1 or 2 word domains that are TARGETED to a SPECIFIC group of people."

"Keep your eyes on Disney, Microsoft, and some OLD GIANTS, plus a few unknowns to lead the hottest race you have EVER seen."

~~ Rick Schwartz
.............................................................................

Share/Bookmark

Update: $99 Names

NameThis is on a roll. Names of course SUCK.


Share/Bookmark

Caffenol (.mobi)

null
Once again the potential for dotMOBI to morph into a moving billboard to promote sound environmental practice while becoming the world's premier home-delivery brand is virtually untapped across niches like coffee, pizza, flowers and even "bucko" the clown. Think of it as "chariots of mobi".

Guess we need to wait for Joel to figure it out. MORE

Share/Bookmark

Wednesday, June 18, 2008

ShamWOW (.com)

One of the few guys that talks faster then me in the most annoying commercial ever. But the call-to-action and name works because they repeat it, and visually re-enforce it with type treatment 100 times during the spot.


Share/Bookmark

The Internet's Hidden Gem

LinkedIn has raised $53 million in funding, giving the Mountain View social-networking site for professionals an estimated value of $1 billion.Venture capital firms Bain Capital Ventures, Sequoia Capital, Greylock Partners and Bessemer Venture Partners are taking a 5 percent stake in LinkedIn in exchange for their latest investment. LinkedIn said it plans to use the funding to consider new opportunities, such as expanding its site internationally and acquiring other companies. It also could set the stage for the company to go public.

Unlike Facebook, LinkedIn is aimed at professionals looking to extend their relationships with colleagues and clients. It has 23 million users - Facebook has about 70 million - with an average age of 41 and annual income of $110,000. MORE

Share/Bookmark

Eat Less Move More (.com)

I would do anything to lose weight (except that). Looks like a parked page on this TM.


Share/Bookmark

Candy Maker in BIG INTERNET Push

Update: Some forums think it silly to discuss rumors. Other forums (like targetedtrafficforum.com) a for the past few weeks have been discussing facts with the site owner such as the appearance of a Hershey branded page on the domain that has now been taken down. Others say, this is not rumor but a message/suggestion to Hershey who now has a problem, budget and is sure to to notice this solution thanks to TFF-RSS-SEO magic (ask Tia).

-------------------------------------


While the domain industry speculates on candy.com as the candidate for Rick Schwartz's upcoming announcement of his biggest sale ever, Hershey Pledges to Up Ad Spending-- 20% Planned Increase Aims to Turn Around Business. Connect the dots anyone?

CHICAGO (AdAge.com) -- Hershey Co., beset with rising commodity costs and a tumbling share price, has vowed to increase ad spending 20% over each of the next two years in an attempt to turn the business around.

Hershey will focus its increased dollars on brands including Reese's, Hershey's Kisses, Kit-Kat, Twizzlers and York.

The company has long been criticized for under-spending on advertising, particularly compared with rival Mars. Hershey will focus its increased dollars on brands including Reese's, Hershey's Kisses, Kit-Kat, Twizzlers and York.

"To reignite our core, we dramatically increased levels of consumer support behind much-sharper portfolio roles and better brand-positioning," Hershey CEO David West said in a meeting with investors this morning. "Our spending is now clearly on the core. Results already show the impact of our spending increase."

Share/Bookmark

Trendirama (.tv) Award-Winning














YouTube swipe channel Trendirama.tv has self-proclaimed itself the "best future TV channel." No surprise coming from site owner and author Javier Marti whose book "Mobile,Domains & the Future" has predicted the death of dotCOM due to the rise, greater popularity and fit of dotMOBI for the internet today. Marti casts the world's most successful domainers such as Frank Schilling and Sahar Sarid as people who got lucky and are out of touch with today's needs. He chastises them for dotCOM-centric thinking and blog spin designed to keep MOBI down so they can stay in power.

So rather then face the fact that dotMOBI is a useless and unnecessary extension, or admit dotCOM is a brand that can not be dethroned (as was proven with 1-866 and 1-877 number studies comparing to the original 800), Marti would rather pin its failure on Frank's ego and a consortium of dotCOM dictators who prop their extension up to keep newbies out of the market.

Marti is so bent on showing Schilling the error of his ways that his forum clansmen have cybersquatted Schilling and Sarid domains and put up impersonation sites to make them aware of their MOBI losses.

I will say that on both mediums, Marti demonstrates some serious art skills and development talent that could be making a fortune while waiting for his MOBI ship to come in. I'd hire him!

Share/Bookmark
About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

Contact Owen: Twitter | Google+ | Facebook | LinkedIn | Email