"must read" for anyone with an Internet presence

Why Landing Pages Matter Most

Creating a website, even with a great looking initial landing page, is not nearly enough in today's increasingly competitive marketplace. Tim Ash's book is a simple, practical step-by-step guide to effectively win your target customers' attention, their purchases and, ultimately, their loyalty.

This is important book helps you understand why the landing page is so impacting on the final actions of your visitors and what a landing page is for that matter. The book provides you with excellent guidance for analyzing your current website and determining how to make it easier for the visitor to use and, more importantly, easier for the user to do what you need them to do.

I loved the section titled, "Why your site is not perfect". It provides excellent information on how to uncover hidden problems in your site that your users are experiencing even though you may not have noticed them. Let's just say that it goes way beyond dead links.

Finally, "the math of tuning" shows you how to make logical decisions for next steps and make sure you're not wasting time fixing things that aren't broken or don't matter.

A "must read" for anyone with an Internet presence.