The US mobile internet now has a large and diverse enough user base to support wide-scale mobile-marketing efforts, and mobile web users are 60 percent more likely than data users to be open to mobile advertising, according to a report (pdf) from Nielsen Mobile - via MarketingCharts. See why brands, advertisers and enterprises spent over $1 Billion last year on mobile marketing to reach their target audience.
Among the report's other key findings Via Marketing VOX:
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