Wednesday, October 29, 2008

Nothing Scary About Predicted Halloween Spending

"61% said they plan fewer holiday shopping trips this year than last, and 41% plan to shop online"

NRF: Sales Will Grow 14% for Holiday; Only 2.2% for Christmas Season

Other budget-control practices appear to be on an upswing, too, he said, with 69% of shoppers saying they're more likely to make lists of needed items and 58% saying they will use newspaper coupons and seek out more in-store deals compared to last year.

Rising prices of food, gasoline and utilities ranked well ahead of the recession, stability of financial institutions or even of jobs among influences on consumer-shopping decisions in the IRI study. But even the recent decline of gas prices doesn't appear yet to have buoyed consumer sentiment much, Mr. Blischok said.

Of consumers in the survey, 61% said they plan fewer holiday shopping trips this year than last, and 41% plan to shop online more, though Mr. Blischok believes lower gas prices may induce more trips.

0 comments: