For SALE: Prime Generic Pharmaceutical Domain NameContact
NewClinicalTrial.com is the perfect domain for a pharmaceutical company, hospital or research facility with ongoing clinical trials.
It’s a domain that will be searched for and found by people who are desperate for hope and answers — but who have become frustrated at the difficulty of finding what they are searching for.
In and of itself, NewClinicalTrial.com is a name that disease sufferers, their families and anyone navigating today’s healthcare system will find when they search the Web for “new clinical trials” related to their specific disease.
And to help information at this domain to place higher in users’ Google searches, it allows for easy, and intuitive sub-domaining by exactly what users are looking for.
Whether that’s by disease, as in: Alzheimers.NewClinicalTrial.com; Parkinsons.NewClinicalTrial.com; Cancer.NewClinicalTrial.com.
By institution: Hopkins.NewClinicalTrial.com; Mayo.NewClinicalTrial.com; NIH.NewClinicalTrial.com.
By state: NewYork.NewClinicalTrial.com; Maryland.NewClinicalTrial.com.
Or by any directory category that people are likely to search.
You could operate NewClinicalTrial.com as an online support group for people in need of and interested in various clinical trials. You could attract medical researchers by offering email service — for a fee — with this uniquely authoritative address. Imagine: DrGold@NewClinicalTrial.com.
A single pharmaceutical company with many ongoing trials could use this domain as its own clearinghouse to educate the public about new studies and new drugs. It can be a place to recruit researchers, technicians, students, patients. Or to distribute papers, results, updates and press releases — to contribute to corporate PR and branding.
Examples of who needs NewClinicalTrial.com include:
> Quintiles.com — that provides no link to clinical trials off their home page (but offers information if you figure out to go to /ServicesSolutions/ClinicalTrials/).
> Centerwatch.com, ClinicalConnection and Inclinix.com — which all offer home page links, but all use names that don’t SAY clinical trials.
> NIH — which runs clinicaltrials.gov, but could really benefit by grabbing the stronger “.com” and adding the singular form as well.
Anyone who has searched in vain for information on clinical trials knows there has to be a better way and a more logical place to find them. NewClinicalTrial.com can be that place.
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Powerful Names Deliver Profitable Results.
What’s so important about domain names? Only everything!
Here on the Web, the most direct marketing medium ever invented, the right name is more important than ever. It can directly impact your image, instantly establish trust and credibility, and gain more recognition among all stakeholders.
The most effective names serve as that one element vital to the success of all direct marketing: a relevant and memorable call to action.
In other words, like the best 800 numbers, the best domain names tell the prospect in an easy-to-remember way what to do next, where to go for information, why to request a demo or when to place an order — which, of course, is right now.
NewClinicalTrial.com has relevance to consumers, expressing the 1-800-style "I WANT" behavior the consumer is speaking, thinking or even typing.
At the same time you’re making sure your new domain name is relevant to customers, you need to consider how it will be viewed by search robots — the automated agents that travel the Web looking for relevant content. The results they generate can strengthen a company's online brand-building effort.
And keep this in mind: if the domain name is part of a specific marketing campaign, it doesn’t have to match your existing brand name — and you don’t have to rename a brand to make best use of it.
In fact, it works better than your-own-name.com which brings visitors to your front door, but doesn’t lead them directly to the offer or product they came looking for. Instead, a campaign-specific URL (Web address or domain name) can steer visitors to a unique landing page or site that either features campaign-related videos or messages, or logos that link back to your company’s primary site.
Finally, the clearer you can be, the better.
1 comments:
It was more than 15 years ago when my mother (now deceased) went in search of information relating to this subject.
She did exactly what you said and searched for new clinical trials - I know because I was the one who ultimately enrolled on the clinical trial!
Will the medical profession get it? I doubt it, but some entrepreneurial type ought to just jump in and start a trials directory - the pharma's would pay to be on that.
Candidate recruitment, trials information, product placement - endless opportunities.
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