NEW YORK (AdAge.com) -- When twitter closed on a $35 million round of venture capital, in addition to the $20 million it had already raised, the messaging service signaled that it intends to be a very big business.
Like its 6 million users, corporations have embraced the service. Its ability to take the measure of what is being said at a given time about brands is a potential gold mine for marketers, and it is the first place Twitter will look to generate revenue.
"There are companies and brands depending on it more and more and finding the insights valuable in how they make decisions," said co-founder Biz Stone. "What further can we do to help them?"
But selling services to corporate America isn't the kind of Google-scale business Twitter's founders and backers are banking on.
What is? Well, maybe search. Last summer, Twitter bought search engine Summize and has recently started integrating search into certain user accounts.
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