Pizza Hut Rebrands a "the Hut" But Without Domain to Match
Warning Via DListed XXX and Not My Reporting or Opinions: Say goodbye to Pizza Hut and hello to The Hut. Actually, let's all say fuck off to The Hut. This is not a change I can co-sign on.
Pizza Hut has announced that they are slowly re-branding themselves asThe Hut. Sales have been in the caca box, so they are hoping this will get whores back into their restaurants. Specifically, young whores.
One of Pizza Hut's HBICs told Brand Week (via idsgn), "There's a big trend in general around having confidence in the foods that you eat. People over the age of 35, whose frequency with pizza is declining, said one of the big things that would reignite their passion with the category is to have a pizza made with multigrain crust and an all natural tomato sauce. And yes, we're also introducing another vocabulary word with Pizza Hut, which is 'The Hut.' That ties in nicely with (today's) texting generation. We wanted to make sure that Pizza Hut and 'The Hut' become common vernacular for our brand."
I can understand Pizza Hut wanting to appeal to a different audience, but calling themselves The Hut is not the answer.
3 comments:
Pizza Hut is NOT going to change their name to "The Hut", but will use the name "The Hut" in some of their marketing campaigns.
I hate it. 'Hut' means nothing to me and is actually a negative...
What do you expect them to do after Mel Brooks ruined their image with his "Pizza The Hut" character? I have not eaten pizza in years because of it.
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