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Friday, September 11, 2009

Twitter Flip-Flops On Advertising

Twitter has opened the door for advertisers to target its millions of users for the first time, as it desperately looks to find a way of making money from the "micro-blogging" phenomenon.

The move marks a softening of attitude at the website, which has 45 million users, has overtaken MySpace in the UK but has yet to find a business model to bring in consistent revenues.

Biz Stone, one of Twitter's founders, revealed on Thursday that the US-based site had opted to "leave the door open for advertising" as it changed its terms of service for users. The terms now say: "Services may include advertisements, which may be targeted to the content or information on the services, queries made through the services, or other information."

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