One would think so. But instead, as Elliot reported we are seeing TV ads for Best Buy with call-to-actions such as Twitter.com/twelpforce
And tonight Honda is no longer sending prospects to Honda.com. Instead it's Facebook.com/Honda.
Folks, the face of navigation is changing right under your nose. Forget what you think you know. Tomorrow will look nothing like today.
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4 comments:
Honda using cars.com and facebook.com/honda both sound like bad ideas. Neither is their brand. I really doubt this trend of partly promoting someone else's site (facebook, twitter) is more than a fad personally.
Good luck to them. In a few years when the world has moved onto the next 'Facebook' all those advertising dollars they have spent will turn to dust.
"Tomorrow will look nothing like today".
You are right with this comment when it comes to the social networks and startups with oodles of investment but no business model or plan. They will morph from their current version or worse cease to exist taking with them millions of peoples personal info.
Ask eBay who was a sure winner years ago only to be struggling now due to competition and frankly the fact that many users of tiring of the same ole same ole auction routine.
Some things never change and that is that domain names (aka internet addresses) will be around.
@ adsense - you might be right that Facebook/twitter/etc won't be around in a few years... but they're certainly around and BIG now. Seems like best buy / honda are taking the opportunity to fish where the fish are - I'd bet they are engaging way more customers via FB/twitter than they could by just using their web site.
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