Monday, November 09, 2009

Coupon. Publix (.Com)

Imagine a domain taxonomy engrained in the consumer's mind where they can go to any site and if they want coupons, simply type "coupon" as a sub-domain??

We are a long way from that, and this is why alternate extensions will never win the wide stream customer adoption they will need to become profitable to anyone other then ICANN or the Registries who will make windfall profits selling new suckers that come along every minute, what Frank Schilling calls the broken boulevard of domain dreams.

So wouldn't it be nice coupons.publix.com; coupons.safeway.com; coupons.walmart.com?

Instead we have a massive TV and outdoor ad campaign for Publix.com/Bogo

oops.. all that expensive advertising and I didn't recall the billboard right (I was going 80 in a tropical storm). The domain is Publix.com/Bongo

1 comments:

Anonymous said...

Umm, the correct name was publix.com/bogo NOT publix.com/bongo

(bogo is short for Buy One, Get One)

And that was hardly a tropical storm you drove through, those were the most distant outer bands of the storm....it never even came close to hitting S. Florida

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