Thursday, November 05, 2009

DEC Frank Schilling of Name Administration Inc push forward for change across 100,000’s of targeted keyword domains

Just stumbled upon this interesting article about Frank Schilling's Name Administration from Allen's E-Commerce Blog in December 2008. It starts: "Frank Schilling has been pushing forward for change… Well, within his own portfolio at least. It consists of 100,000’s of domains as if you didn’t already know and is one of the best collections of domains if not the best… It’s right up there with Kevin Ham’s Reinvent Technologies domain portfolio and BuyDomains / NameMedia collection of domains! As I was doing some research I came across a couple of domains that looked a bit strange… Strange in the sense that I have never seen a similar design or setup such as this one in particular. Some examples of the domains I am talking about:
edibleflowers.com

coloringbooks.com

boatsforsale.com

skateshoes.com

carrims.com

promhair.com

fastgrowingtrees.com

blackhairstyles.com

Yea.. So you get the idea. Not too many of Franky’s domains are setup this way though… But I just looked at a random sampling of a few hundred domains total that one day in order to get a better understanding of what is going on. The most unique thing about this design and setup is that it looks similar to a search engine default page and each and every site has a custom and unique description underneath the domain name and eight textlinks too that lead to a graphic sponsored results page, although the original page has sponsored results as well to follow in the second, third, fourth, fifth and sixth positions… Now if you visit and search on any of those pages such as coloringbooks.com at the top search box you will see that the eight text links will change… They are the traditional “related links” or “related categories” auto suggested by Yahoo according to the keyword being searched for.

So what is the big deal you ask? What is so special about this domains?? Well, the thing is…

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