How Much Traffic Does TechCrunch Send You?

Since Michael Arrington's indictment of the domain industry is fresh on everyone's mind, I thought I'd expand on a Tweet I got from Guy kawasaki. He writes: "The interesting post I’ve read in a long time: “How Much Traffic Does TechCrunch Send You?” In it Niall Harbison reveals that impact of a TechCrunch article about his company.

I work with many entrepreneurs, and most of them believe that getting covered by TechCrunch will “make” the company. Don’t get me wrong, TechCrunch coverage is a very good thing, but it’s one part of a successful introduction. The same is true of getting on the Digg front page, by the way.

If you’re about to launch a new product or service, and your fantasy is TechCrunch coverage, you must read this. If you’re a PR firm, you must forward this. Bottom line: a successful product is a process, not an event."