Friday, November 06, 2009

Pizza Hut iPhone app generates $1M in sales

Via MobileMarketer:
After being live in the App Store for three months, the Pizza Hut application for Apple’s iPhone and iPod touch has surpassed $1 million in sales.

As the featured icon in the iTunes Lifestyle Category, the application is an option for customers wanting to order their pizza, pasta and wings from Pizza Hut while on the go. Pizza Hut claims that the application is approaching one million downloads.

“We are extremely excited here about the explosive growth we’ve seen with our iPhone app since its launch 3 months ago—$1 million in sales is pretty substantial for an iPhone app,” said Bernard Acoca, senior director of digital marketing at Pizza Hut, Dallas, TX. “Overall we’re tremendously excited with the momentum the app has and the attention it’s received—it is featured in Apple’s recent television commercial campaign, which is any app developer’s dream scenario. MORE

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