Webinar: Monetizing the Long Tail of Search: Rethink Your Keyword Strategy

Presenter: Avinash Kaushik
When: Thursday, November 12, 2009 12pm Eastern (9am Pacific) - Add this to your calendar!
Duration: 90 minutes
Cost: $129

Bing, Yahoo!, Google and other search engines are a key acquisition channel for any web based entity, be it through organic search listings or via paid search listings. Yet precious few Online Marketers and CEOs understand that amazingly unique phenomenon called "the long tail" of search and how incredibly valuable it can be to any business.

We tend to focus on key words when life is about key phrases. We tend to obsess, stalk and harass our brand terms while completely missing the boat on the magnificently huge number of category terms. We tend to struggle to find the right balance between where to deploy our Organic Search strategy vs our Paid Search strategy.

Sounds like that's you?

This seminar is for you. The goal will be to explain, in simple terms, the phenomenon of the long tail, and how different types of customers seek information (about you!). You'll use information covered in this seminar to rethink your search strategy, how you identify key words and phrases used to target potential customers and finally how to measure success.

YOU WILL LEARN

Why your Search strategy should include a focus on the long tail of search.
How to identify the relevant long tail search phrases for your business.
Tools that you can use to create areas of focus for you paid search and organic search strategies.
How to measure success of "Upper Funnel" keywords.
An overview of current campaign attribution models.

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