What's A Name Worth? Try $700m a Year!

While most domainers focus on keywords and making pennies on ad searches, the big money in domains is in call-to-actions for TV spots. They can make or break the campaign and deliver the ROI that most commercials fail to do simply because their name isn't clear or memorable.

FreeCreditReport.com- the power of a call-to-action domain in advertising proven: "The New York Times reported last week that 9 million people are spending a total of $650 million to $700 million a year for credit reporting services, with Experian making more than twice its three biggest competitors combined."

btw, Experian, who is legally bound to offer a credit report for free, tricks consumers and charges them by shielding themselves behind the domain FreeCreditReport.com. Would you remember or type-in "Experian.com" while your back is turned to the screen? The best call-to-actions, like this one, offer a benefit to the prospect which is why single words alone are not as effective as combinations. Way to go Mann, Schwartz, ISM and Berkens.