According to Internet Czar Robert Scoble: "The writing is on the wall. Small business marketing is moving away from focusing on SEO. Why do I say that? Because, well, Google and Bing are changing the rules so often and are getting so good at figuring out the real businesses that deserve to be on pages. Search Half Moon Bay Sushiand you get real answers from sites that didn’t focus on SEO. Yeah, there are exceptions, but they are increasingly getting rare.
With other searches, like one for Tiger Woods, you’ll get a page filled with stuff that SEO just doesn’t affect much anymore. In the middle of that page is a real time box that brings items from Twitter and Google News. It no longer is good enough to be just an SEO expert to get items onto pages like these. You’ve gotta be great at creating content that gets Google’s algorithms to trust it enough to shove it onto these new hybrid pages."
READ: 2010: the year SEO isn't important anymore?
1 comments:
This post is nonsense. Are you guys using the same search engine as I am [Google.com?]? White-hat SEO has and continues to yield the same traffic rewards that it always has. Perhaps you're referring specifically to black-hat or spam techniques, which have indeed become much more marginalized.
Original quality content + search user focused meta titles + relevant inbound links + domain based keywords... This stuff has never been rocket science, and it has always worked.
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