what if your iPhone could read barcodes?
...just like the scanners at the checkout (you know, the ones with the red laser.)
It's the end for domains as navigation as younger, born digital generations like Teen Domainer, are using more mobile devices and more mobile apps to shortcut navigate to their favorite sites. Even Bido executive, Jarred Cohen, demonstrated the Bido domain social auction iPhone application to me last night on his iPhone at the South Florida Domainers Meetup, admitting who would want to navigate through a whole site when following auctions and bidding on domains could be this easy?
But it was Rick Schwartz who truly blew me away earlier in the day when at lunch he said "you want to see something that's going to change the game in retail?", and then demonstrated the Red Laser application that converts the iPhone's camera into a bar code scanner, allowing the consumer all the power to check prices and hold the cards when negotiating with suppliers. Check out the demo video below.
Then we looked at SquareUP, where a simple tool plugged into the iPhone's audio jack converts the phone into a credit card scanner and form of payment,.
I say this is both the end and beginning of domains because as Elliott pointed out last night, these apps are being launched without much thought into name strategy. Even on large VC-backed budgets.
With over 100 ,000 apps now generating billions of dollars for Apple, this is where domainers bread lies. According to mobile advertising start up AdMob, there are some $200 million worth of applications sold in Apple’s iPhone store every month, or about $2.4 billion a year. And that's just Apple. Google Android ad other phones are also gaining ground.
And purchase decisions for app names have nothing to do with Esitbot appraisals, overture scores, alexa ratings or keyword search data. Nor will you find the buyers shopping on domain forums. It has only to do with intuitive product naming, capturing what the product does and can do for you in a simple, memorable phrase.
Good luck.
And purchase decisions for app names have nothing to do with Esitbot appraisals, overture scores, alexa ratings or keyword search data. Nor will you find the buyers shopping on domain forums. It has only to do with intuitive product naming, capturing what the product does and can do for you in a simple, memorable phrase.
Good luck.
2 comments:
Amazing stuff, I heard about SquareUp yesterday from a friend. More and more will be done with mobile devices. Don't know the impact on domains, but you'd think shorter urls would be better for mobile.
Thank you Owen for the post.
When every wise consumer has a portable bar code scanner in their pocket, the retail landscape becomes changed forever. Check this out: http://www.ted.com/talks/lang/eng/pattie_maes_demos_the_sixth_sense.html
The Bido iPhone app you saw will be available in the App Store sometime in the near future. We are still putting some touches on it before its released. We hope it helps a lot of people quickly access the information and tools they need to participate. We appreciate the note, thanks for mentioning it to your readers.
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