Coca-Cola Zero brand has partnered with Twentieth Century Fox on a major global promotional campaign for James Cameron's epic-adventure film "AVATAR."Coke is running TV spots for joint promo w/Avatar with call-to-action AVTR.com. This also appears on every overpriced cup of Coke being sold to millions at the movies and on packages at the supermarkets.
A billion dollar movie budget and that's the best they can do?
But the moral of this story is that the previous LLLL owner would have had no idea those 4 letters would be used this way by two billion dollar giants in collaboration.
Proves again, never sell yourself short. Don't make Estibot your Bible. ($1600 estimate there for AVTR.com).
Search is one prong on the domain fork. Advertising is another. Hollywood is another. Another are product or sku names. Another is APP names. None of which are factored into automated appraisals. Can you think of others?
0 comments:
Post a Comment