Frager Factor

Thursday, January 28, 2010

Why Apple Can't Buy iPad.com (just yet)


Because Fujitsu owns the iPad trademark, buying the associated domains would be like Cybersquatting on Apple's part. Before millions can be paid for domains, the trademark needs to be obtained. A deal has yet to be worked out for the licensing fee (just like iPhone which ended up costing Apple $30 per unit sold to Cisco). Read on:

Jan. 27 (Bloomberg) -- Apple Inc.’s plan to call its new tablet computer the iPad may run into trademark problems because of an older application for the name by Japanese computer maker Fujitsu Ltd.

Fujitsu has sought a trademark on the name since 2003 for a hand-held computing device, according to the Web site of the U.S. Patent and Trademark Office. Apple, which said in filings with the agency that it might oppose Fujitsu’s right to the name, has until Feb. 28 to file an objection.

“They probably need to talk to us and we haven’t had any direct communications with Apple,” Fujitsu lawyer Edward Pennington of Hanify & King in Washington said today in a phone interview. “Apple filed extensions to oppose it and now it makes sense. Now we can see why they did.”

MORE (btw, Buzz on Twitter is that consumers think the name sucks)

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About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

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