SO INSTEAD of being "Cheap", take that same money that you would have PISSED away in the REAL world and give yourself the running start that you deserve. Like I say...work smarter...NOT harder.
Rick Schwartz posted the following originally in November 1998.......I hope mit formats properly.
This is my 20/20 hindsight guide to making money on the Net.
Nothing more powerful than "Been there, done that". Take a little trip with me and let me show you some of the "Markers" you should look for in your search for riches. My "Markers" are different than many webmasters on the trail. You'll even mark some of your own if you do it right. Best way is to listen to all the stories and use the best parts of each.
First of all you must make a connection between the REAL world and cyberspace. For every net decision, obstacle or challenge there is a real world method that is tried and true. If you take the time to look for, see and understand the correlation between the net and past history in the real world not only will you avoid many pitfalls but you will greatly enhance your chances of success. Most people leap and then analyze. Try doing the reverse by taking the time to analyze and then leap. Remember the answer is already there. It's just depends if you are willing to invest the time to finding it or repeatedly falling on your face with no gain and nothing to show for your efforts. Like I say...work smarter...NOT harder.
In the real world the first thing you might do is find a location for your business. In cyberspace Your "Location" is called your "Domain name". THIS will be your single most important decision and at this stage of the game you have 2 choices. Either FIND a great domain that is still unclaimed or invest in a proven domain that already receives traffic via "Type ins to the browser bar. Think of it this way: In the real world you would have to get a location, do renovations, furnish it, pay deposits for electric, phone, trash collection etc. Pay first and last months rent, get an alarm system, etc, etc, etc.
SO INSTEAD of being "Cheap", take that same money that you would have PISSED away in the REAL world and give yourself the running start that you deserve. I understand that most of you probably don't have this luxury. That only means you will have to work smarter and harder to get to the same point and that is ALSO easily accomplished if you do things the RIGHT way. Remember if all the ingredients you use are right... your result has a GREAT chance to be right as well. The best way to get a running start is to pick a domain that receives traffic simply because of the address.
This is nothing more than securing a pizza stand on the "Boardwalk" and not some desolate area. The boardwalk location will do business no matter how good or bad his pizza might be cuz of the "Built-in" traffic. Next and equally important is to work hard but BE PATIENT! Consistency counts and the best way to be consistent is set yourself an obtainable DAILY goal. ALWAYS look at the "End game" and where you would like to be in a YEAR simply by implementing your daily goal. Your biggest job is getting the BEST and most TARGETED "Sex hits" that you can. Quantity is irrelevant and quality is king. So WHY is it so hard for webmasters to obtain this? Several reasons. First and foremost is the "Trading of links". This is something that can be done AFTER you build your site up. I see link trades made for the WRONG reason. Remember a link trade is the SAME as a mortgage on your house. Don't be anxious to do this. It is the MAIN reason that webmasters average clickthru rate is 20%, and not 80%. This is a BAD way to increase traffic to a new site. I think it is the lazy way out. Now before you all gang up on me.
THINK about what I have said.
Remember that the best way to start an engine is with gasoline (Hits) and not water (Traded links). FREE Gas comes from three places on the net. Search engines, type in traffic, and publicity. ALL other hits COST you money or you "Spin" your wheels and get nowhere. The #1 pitfall for webmasters is "Impatience" and unfortunately that breeds cheaters and unethical behavior. Remember it is just as easy to do business with good people as bad people. If you conduct your business shabbily then you will be relegated to doing business with others just waiting to screw you over. It's your choice and the overwhelming majority screw up. With all the THOUSANDS of adult webmasters to do business with it is no accident that there are only 100 that I would do business with at this point in time. Personally I would have a "Day job" until my site produced TWICE as much as I could earn in the real world. Making too many changes can hurt you as well so that "Day job" will keep you from doing TOO MUCH tinkering with your site. Which brings me to the PURPOSE of a "Free" site. The PURPOSE of a "Free" site is to TANTALIZE NOT GIVE IT AWAY FOR FREE!!!
A "Free" site should have "Suggestive" pics and poses and NOT SEX sticking in the surfers face!! This is just plain silly business and it COSTS you money, it does NOT make you money. Hand the "HOT HIT" to your SPONSOR. If he jacks off on YOUR site you LOSE! WHAT is so hard about understanding this?? BIGGEST mistake on the entire Internet!
You, the webmaster, are a traffic cop.
Your ONLY job in life is getting hits and directing those hits to someone that will give you MONEY.
The most important links on your page is the top 2 links and the bottom link. Most other links will produce meager results. What that means is if you have traded links in THOSE positions, you will make VERY LITTLE if any money. No matter how hard you work if you have it set up wrong it will not produce revenue, as it should. Make some experiments and see for yourself. So where should you be in a year if you follow a plan? Well let's make it easy. Say you make it to 1000 hits a day and you get a 1/500 signup ratio. That would be 2 signups a day or 730 signups per year per 1000 hits per day. Figure that 66% of those signups will no longer be active in a year. That would net you 240 members at years end. With a simple partnership program with one of many reputable sponsors would net you a monthly income of in excess of $3000 per month per 1000 hits a day that you receive. Repeat EXACTLY what you did 10 times.10,000 hits would produce $30k a month, and 50,000 hits would yield $180,000k a month. Just remember that if you get to the first step that you can repeat the process over and over again and repeat the same success.
The same recipe that you used to be used for failure can now be used for your success simply by seeing your weakness and then reversing it and using it to your advantage. The secret is STOPPING, ANALYZING, RE-ANALYZING and THEN acting. My best tip.Your index page should be your entire site. If they click and they don't go somewhere that makes you MONEY_..then you should rethink your layout. It really isn't about building a site. It's about creating traffic and "Herding" that traffic so they CLICK on link that will make you money.
There are many ways to skin a cat in this business. This is what worked for me. Others have had success following a different path and may not agree with my analysis. The most important thing is not to be afraid to make decisions. I make more wrong decisions than most people, but I know I make 5 right ones for every wrong one. Don't get up to bat and you will never strike out. AND you'll also never hit a home run either. So don't be afraid to make mistakes.
Just MAKE SURE that YOUR mistake does not affect someone else in an adverse way or have unexpected consequences.
Remember--if you think you can't then you are right. If you think you can...you are also right.
Domain King Tue Dec 5 10:26:23 2000 - message #173
The most important links on your page is the top 2 links and the bottom link. Most other links will produce meager results. What that means is if you have traded links in THOSE positions, you will make VERY LITTLE if any money. No matter how hard you work if you have it set up wrong it will not produce revenue, as it should. Make some experiments and see for yourself. So where should you be in a year if you follow a plan? Well let's make it easy. Say you make it to 1000 hits a day and you get a 1/500 signup ratio. That would be 2 signups a day or 730 signups per year per 1000 hits per day. Figure that 66% of those signups will no longer be active in a year. That would net you 240 members at years end. With a simple partnership program with one of many reputable sponsors would net you a monthly income of in excess of $3000 per month per 1000 hits a day that you receive. Repeat EXACTLY what you did 10 times.10,000 hits would produce $30k a month, and 50,000 hits would yield $180,000k a month. Just remember that if you get to the first step that you can repeat the process over and over again and repeat the same success.
The same recipe that you used to be used for failure can now be used for your success simply by seeing your weakness and then reversing it and using it to your advantage. The secret is STOPPING, ANALYZING, RE-ANALYZING and THEN acting. My best tip.Your index page should be your entire site. If they click and they don't go somewhere that makes you MONEY_..then you should rethink your layout. It really isn't about building a site. It's about creating traffic and "Herding" that traffic so they CLICK on link that will make you money.
There are many ways to skin a cat in this business. This is what worked for me. Others have had success following a different path and may not agree with my analysis. The most important thing is not to be afraid to make decisions. I make more wrong decisions than most people, but I know I make 5 right ones for every wrong one. Don't get up to bat and you will never strike out. AND you'll also never hit a home run either. So don't be afraid to make mistakes.
Just MAKE SURE that YOUR mistake does not affect someone else in an adverse way or have unexpected consequences.
Remember--if you think you can't then you are right. If you think you can...you are also right.
Domain King Tue Dec 5 10:26:23 2000 - message #173
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