The biggest name in informercial and direct marketing is Ron Popeil better known as Ronco and Ronco.com. He came from the streets learning from his Dad who demonstrated and sold products on Atlantic City boardwalk.
Acording to Wikipedia, Ronald M. Popeil (born May 3, 1935 in New York City; pronounced /poʊˈpiːl/[1]) is an American inventor and marketing personality, best known for his direct response marketing company Ronco. He is well known for his appearances in infomercials for the Showtime Rotisserie ("Set it, and forget it!") and for using the phrase, "But wait, there's more!" on television as early as the mid-1950s.
Popeil learned his trade from his father, Samuel, who was also an inventor and carny salesman of kitchen-related gadgets such as the Chop-O-Matic and the Veg-O-Matic. The Chop-O-Matic retailed for US$3.98 and sold over two million units. The invention of the Chop-O-Matic caused a problem that marked the entrance of Ron Popeil into television. It turned out that the Chop-O-Matic was so efficient at chopping vegetables, that it was impractical for salesmen to carry the vegetables they needed to chop. The solution was to tape the demonstration. Once the demonstration was taped, it was a short step to broadcasting the demonstration as a commercial.
What a great call-to-action for him and great case study for CoInternet.com would Ron.co be?. Need any knives? Who can forget "set it and forget it." But 800#s are passe.
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