Canadians Internet shopping hits $15 billion
When Sal Sloan decided to launch her small business, fetching.ca, she naturally turned to the Internet to build awareness.
“Everyone I know is online,” said Sloan, a marketing consultant with a passion for exercise and dogs.
Within a couple of months, fetching.ca had attracted enough clients that Sloan added a second set of classes in a different part of the city.
Her business combines dog obedience training with a personal workout for the pet’s owner.
Eventually, when she has enough locations that she can afford it, she plans to add an e-commerce component to her site so that people can buy the service online.
That could be a smart move if the latest data out of Statistics Canada is any indication.
More Canadians are buying more goods and services more often online, the federal agency said Monday.
Canadians bought $15.1 billion worth of goods and services online last year. That’s up 17 per cent from $12.8 billion over the previous two years, the federal agency said.
And while the size of the average online order declined to $158 from $183 two years earlier, nearly 40 per cent of adults now shop online, the survey found. That’s up from 32 per cent two years earlier.
Among young adults, age 16 to 34, more than half shopped online last year.
The total number of orders placed also grew 38 per cent to 95 million from 70 million two years ago, the study said.
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