"On my Birthday I got so many well wishes on Facebook from friends who I didn't even know before T.R.A.F.F.I.C.
I was in tears, "
It's no coincidence that Mark Zuckerberg was named Time's person of the year today and that tonight we are crowning social media maverick, Barbara Dillman Neu, as one of domaining's most fascinating people of 2010.
Barbara Dillman Neu is wife to T.R.A.F.F.I.C. co-founder Howard Neu and mother of the ever popular Ray Neu. Barbara, along with Rick Schwartz's spouse Alina, are well-known to T.R.A.F.F.I.C. attendees greeting them upon registration and tending to every detail in between.
But Barbara has taken on an additional role, and that's why she is being honored as one of domaining's most fascinating people of 2010.
Barbara always took pictures at T.R.A.F.F.I.C. events and over the years honed her craft so that the outcome is even better than if you were looking at the expensive out of a professional photographer.
But few knew that... until this year. When Barbara started posting these photos on Facebook and in doing so opened up a world of joy for thousands of people around the world. They also serve as the right 21st century substitute for the best website or brochure T.R.A.F.F.I.C. could ever distribute. Simply a picture is worth a thousand words, and in a world of online text, nothing sells like the power of pictures.
Barbara's photos have been used, with permission, for Facebook profiles, in blog articles, and are widely shared throughout the web. It's because Barbara offers more than just an ordinary photo; her photos are memories that make an emotional connection among a family of friends.
And although most trying to master the art of social networking haven't "got it" yet, Barbara's work/play mix of photo sharing is really what the power of Facebook is all about. "When I posted the first batch of photos," Barbara told me, "within minutes I had 300 people that had viewed them and tagged them." That's pretty special in an industry that favors anonymity.
This award this year is all about marketing and celebrating those people who applied marketing to an industry that desperately lacked it. Marketing gives personality and differentiates for advantage. Marketing creates relationships with customers that go deeper than anything you sell or make. And of course, social marketing, as Barbara has mastered, facilitates those relationships and drives word of mouth.
Barbara may not know it but along with her role as meeting planner behind the scenes, she has also become the event’s chief marketing officer,
Personally, I adore Barbara's work. I'm glad that somewhere along the line she turned into a great photographer and now via Facebook she is using that photography to give T.R.A.F.F.I.C a personality that can’t be communicated through traditional media.
She is sharing memories and nothing is more personally connected than that. I also think there is a difference with a conference put on by a big corporation with photos taken by a professional and then posted behind a walled garden for sale- than when the owner takes the photos who understands the relationships and how those photos can spread virally.
"On my Birthday I got so many well wishes on Facebook from friends who I didn't even know before T.R.A.F.F.I.C. I was in tears," Barbara confided.