Thursday, December 16, 2010
Meet one of Domaining’s Most Fascinating People of 2010. He's in good company among 20 diverse entrepreneurs are generating real wealth through a disciplined process that can be followed by everyone who dreams of striking it rich online. It’s old-fashioned marketing, reengineered for the digital world. Every one of these Most Fascinating People knew that the true path to revenues and riches is to build a brand with an actual business model based on differentiation, relevance and value. If you want to read about speculators and domain flippers, go to some other site. But if you want to be inspired by the success of people who did the work to transform their dreams into reality, then let me introduce you to Domaining’s Most Fascinating People of 2010.
Today's honoree is a case in point. Having just turned 18, Brian Deiner, better known as "Teen Domainer", is no longer a teen. But he should always retain the moniker "Teen Domainer" because around that he has built a powerful brand and in doing so has created a safe haven for an ever-growing number of teens that are getting their feet wet in domaining.
Why we like Brian for this award is that from a marketing perspective, in a crowded market like domaining abundant with its forums and blogs and conferences, he identified an untapped niche and serves it with the passion, knowledge and experience you'd expect to find from some of the bigger names in domain blogger.
Impressive about Brian is that he started domaining in just the sixth grade with NO capital in a recessive time that many others trying say it can't be possible to succeed in domaining.
Lacking funds to hire help for the sites he develops, he does so with his own two hands having to learn any required program that he knew nothing about before. All this while studying for exams to graduate at the top of his class, achieving rock star status in competitive track and field by hard work working out and daily practice, applying for colleges with his eye on one specifically and a goal to master business and a second language to seek employment opportunities in Asia (where, coincidentally, all the jobs are).
This year was an especially interesting and challenging time for Brian to continue to build his domain business. Last summer he spent 35 days in the wilderness in the western United States. Then he summited Mt. Rainer and came back with many new ideas on life. I enjoy being part of Brian's Facebook threads so I can follow his adventures first-hand. I only wish I could turn back time and have Brian's life as a teenager myself.
With all on his plate that would make a nervous wreck out of the typical teen, Brian still found time to bring dozens of domains online to development while perfecting sales letters and closing end-user domain sales. Yes SALES- and this is why marketing matters in domaining and why we are singling out Brian for his achievements applying it.
I asked Brian what he's doing with all the money he makes and he said "Gas and dates and taking a girl out is expensive!" That's why I am fascinated by Brian Denier and salute you sir. I have a feeling that we'll be hearing a lot more about Brian for a very long time to come.