"Do men clip coupons too? Or is it sublimely to imply that with the $40 weekly you can save on groceries, you'll be able to afford breast enhancement?"
I was laughed at when I introduced my idea for GrandmaGotCoupons. It was an idea centered around a HOT and fast-growing targeted demographic (seniors) and a TV ad featuring a loving "Betty White" - type grandma with a memorable domain and offers no one could refuse. (combine two trends senior plus coupons for anyone who NOW sees potential who'd like to develop it). But back to the topic..
Well coupons and deals has since become the hottest niche online. According to Compete June 2010, "More and more (consumers) are tapping digital coupons as an important part of their savings strategy... we foresee substantial growth across the entire digital domain... with particular growth within social media and mobile environments. Data shows that more than $1 billion in digital coupon savings was printed or loaded to a store loyalty card via the Coupons.com network in the last 12 months, outpacing the growth of coupons distributed in newspapers 10 to 1.
According to research from NCH Marketing Services, the Internet was the fastest growing distribution vehicle for coupons during the first half of 2010, Representing 20.8% of the U.S. population, 46.4 million American consumers are now using online coupons, up from 40.2 million in 2008. Of the 46.4 million online coupon users, 12.9 million do not read any part of the Sunday newspaper, an 18% increase over 10.9 million in 2008, says the report.
Searches on Google for "Printable Coupons" increased 67% over a year ago.
According to Online Shopper Intelligence survey, one-third of online shoppers surveyed said they generally use coupon sites while shopping online.
35 million consumers visited coupon sites in April 2010, up 5% from the year prior. Besides the consumer benefit, says the report, coupons have a significant impact on retailers' bottom lines."
Do men clip coupons too? Or is it sublimely to imply that with the $40 weekly you can save on groceries, you'll be able to afford breast enhancement?
"Just click and print." These spots are very well done for direct response retail. They demonstrate and explain, offer a clear reason to act now and a memorable URL to take that action on. Here are 2 of the spots.
See main spot HERE
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