HP Versus Apple Ads- A Great Post Teaches You The Secret of Advertising in 2 Minutes

The HP ad is all about the ad agency entertaining themselves with their creativity versus the Apple which educates the consumer, plants seeds, envisions possibilities and creates demand. Everyone with a business should take note of the winning versus using formula because so many of us too often do it the wrong way.



And might as well throw in the Blackberry Pad spot, because it sucks too (and they are going out of business... so the results show it). Remember what ATT started doing with the iPhone until Apple insisted on using its agency and took the message back! Since it was from ATT's perspective they sold it like a phone, but it wasn't a phone at all. Very creative approach but look at that ad versus what you bought!

Here was Chiat Day doing it over and making it a success...

And here.. Blackberry Playbook

HP Versus Apple Ads- A Great Post Teaches You The Secret of Advertising in 2 Minutes