Frager Factor

Monday, December 26, 2011

Is GetVocal's Samurai Warrior to Be Amazons SIRI and Google's Killer?


Three urgent needs for names will drive sales this week: Names for voice search technologies to compete with Siri, Names for cloud technologies and software and names to replace those unfit to pass the "SIRI" test. It's not a keyword search name. The best names express who they are, what they do and what they can do for you.

Amazon's purchase of Samurai is a case in point. The application that is already sitting on the Amazon Cloud is an Enterprise-grade, cloud-based RESTful Phone Web Service API for building speech & touch tone Voice and SMS phone applications! Control any phone with simple & open PhoneML XML or JSON Web responses that work with all Web programming languages. The about us discloses "Teleku is brought to you by GetVocal, inc., the creators of SurfByTel. Our Phone Web services are hosting in the Amazon EC2 cloud via Heroku. " Surf by tel, now that's a concept!

The very best name makers were my teachers when I started creating names for Bell Labs patented innovations.

So naming brand is very different than naming a website.

One of the names I didn't create, was attached to one of the lab's crowning achievements: George Mueller's Putting A Man on The Moon.

They named the project "Apollo".

While the Mercury capsule could only support one astronaut on a limited earth orbital mission, the Apollo spacecraft was to be able to carry three astronauts on a circumlunar flight and eventually to a lunar landing. The program was named after the Greek god of light and music by NASA manager Abe Silverstein, who later said that "I was naming the spacecraft like I'd name my baby. Dr. Silverstein recalls he chose the name after perusing a book of mythology at home one evening, early in 1960. He thought that the image of "Apollo riding his chariot across the Sun was appropriate to the grand scale of the proposed program."

Like other great brand names,they need to be aspirational. We want to be the best.

Second, when you can borrow a turn of phrase from the Bible, Mythology or even Picasso, the name already has recognition and meaning.

And that's what gives Amazon a head start even though they are coming from behind. Samurai- the warrior, the conqueror. Perhaps its target is Google.

Meanwhile, are Googles product names "Google Voice", "Google Voice Search" and "Google Voice Actions" well chosen? I think that they could do better.

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About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

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