Frager Factor

Saturday, December 31, 2011

It’s All About Results: New Broker Breaks Barriers and The Bank

While the day's sales have yet to be tallied, and thousands of offers from the past 60 days remain in negotiation, cream rises to the top, and TRUE value can only be assessed by a buyer, not seller-- as we are seeing Domain Name Sales prove in just its second month since expanded launch at T.R.A.F.F.I.C. last October.

Over 100 names have been sold, almost 3 per day, mostly to end users including Western Union, CME, Georgia Pacific and more.

Among the best-sellers are names to launch a new brand or fix a broken one. Demand for new names is at an all-time high in the enterprise software space as the Cloud changes the very meaning of the best known brands (SAP, Oracle) to the worst for today's needs.

This throws most everything we know and have come to value about domain names, out the window. For example, the College of Phlebology shelled out near six figures to DNS for two names, a .com and a .net, that wouldn't have enough "domainer-minded" value to make it Tuesday's CAX event (try entering them).

I've suggested you be the one holding the name for the next Windows, or Xbox. Think ENTERPRISE software names like Quicken, PhotoShop, Word, iPhoto and see a name being bought today becoming as meaningful to its audience as those other brands are to theirs.

Could that explain DNS mid-five figure sale of Whiptail.com? Buyer James Candelaria sprung for the brand, tired of watching his enterprise clients pour valuable budget monies- almost blindly – into provisioning more and more (and more) rotational storage simply to achieve minimal performance increases. He explains, "IO is its name, and shattering IT budgets everywhere is its game. It has firmly established itself as the #1 spend in IT. It’s the budget-killer, the migraine-inducer, the fly in the ointment, the pain in the neck. It has been slowly creeping up on enterprises over the past 10 years, with such stealth-like quality that no one hardly noticed."

Actually one person did notice. And that's all you need for one of your holdings to be sold and end up naming the next Microsoft. (or for that matter the next Merlot. Whiptail was also a great potential name for a wine brand and many like it I am seeing being quoted on the DNS tickers at mid-five figures extremely cheap for what vintners are known to pay agencies to think up wine monikers).

I have no doubt that BOTH the next big household software and wine brand name will come from the inventory of Domain Name Sales over the next 12 months.

We will do another deep analysis of the end user sales early next week, but meanwhile these sales which DNS proudly tickers on their homepage are done and closed and soon to make their owners rich and famous, my favorites highlighted in bold. (note while DNS does not disclose actual sale prices, we have provided best guestimates for range or average of range presented).

afilliated.com - 1500
allergytrack.com - 1500
answermycalls.com - 2011-12-16 $0-3k
arcc.co.uk - 2011-12-05 $0-3k
avanti.co.uk - 1500
bakersfieldrestaurant.com - 2011-12-30 $5-10k
bandmerchandise.com – 15K
bartendersoftware.com 1500
behome.co.nz - 2011-12-14 $0-3k
berlinchemie.com - 2011-12-28 $0-3k
besthorrormovies.com - 2011-12-30 $20-50k
betport.com - 1500
blackgfs.com – 15k
bookfan.com – 7.5k
bottleservice.net - 1500
boulderrental.com – 7.5
businessenvelopes.com - 15
canvasart.net - 2011-12-12 $0-3k
carmatsdirect.co.uk - 1500
carmatsuk.co.uk - 1500
carpartner.co.uk - 2011-12-23 $0-3k
carpetclean.co.nz - 2011-12-08 $0-3k
claendars.com - 2011-12-13 $0-3k
cloudpayments.com - 1500
collisionrepairs.co.nz - 1500
companyseal.com - 2011-12-06 $0-3k
computerwallmount.com - 1500
copperpoint.com - 2011-12-08 $20-50k
costadvisor.com - 2011-12-17 $5-10k
cpsgroup.co.uk - 2011-11-07 1500
dmbio.com - 2011-11-15 1500
dumbmoney.com - 2011-11-15 1500
dyslexia.co.nz - 1500
eastblue.com - 2011-12-07 $3-5k
easyrest.com - $20-50k
ecare.co.uk 7.5
eosis.com - 1500
evolution5.co.uk - 2011-12-15 $0-3k
eyeguide.com - 2011-12-01 $10-20k
ezyfleet.com - 1500
feyt.com - $20-50k
finddoc.com - 15
finecomb.com - 1500
flagpatch.com - 2011-12-21 $0-3k
flowerorder.com - 2011-12-12 $10-20k
flowtrac.com - 2011-12-30 $3-5k
flyingcars.com - 2011-12-20 $20-50k
girlcoach.com - 2011-12-05 $0-3k
globalbankcard.com - 1500
goaltracking.com - 2011-12-21 $0-3k
handsonlearning.co.uk - 1500
handydan.co.uk – 1500
healthsector.net – 1500
helpanxiety.com - 2011-12-06 $0-3k
hilltopplumbing.com - 2011-12-05 $0-3k
hirschfield.com - 2011-12-22 $10-20k
home24.co.uk – 4k
hometohome.co.uk - 2011-12-20 $0-3k
hoofdpijn.com - 2011-12-22 $10-20k
hookah.co.uk – 7.5
hospidex.com - 2011-12-22 $5-10k
imageshield.com - 1500
indigoproperty.co.uk - 2011-12-02 $0-3k
inkcloud.com – 1500
installmentloans.co.uk – 1500
jogdog.com - 2011-11-28 7.5
juanyarur.com - 2011-11-24 $1500
keepersecurity.com - 2011-11-07 $7.5
kiddieskingdom.co.uk - 2011-11-17 $1500
lafurniture.com - 2011-12-30 $50-100k
legalforce.co.uk - 2011-12-07 $3-5k
liberta.com - 2011-11-22 $50-100k
lighted.com - 2011-11-12 $7.5
liki.com - 2011-11-14 $1500
logicsolution.net - 2011-11-17 $1500
luethen.com - 2011-12-19 $0-3k
magnifying.com - 2011-11-18 $20-50k
manning.co.nz - 2011-11-17 $1500
medilogic.co.uk - 2011-12-19 $0-3k
mihealth.co.uk - 2011-11-16 $01500
minneapolisapartments.com - 2011-12-12 $10-20k
mobilegateway.com - 2011-11-28 $4
mommilk.com - 2011-12-28 $10-20k
nanagouvea.com - 2011-11-22 $4
newcycles.com - 2011-12-26 $0-3k
newyorkplumbing.com - 2011-11-16 $20-50k
oahuluaus.com - 2011-11-24 $0-3k
officialmerchandise.com - 2011-12-19 $5-10k
OpenMarkets.com - 2011-11-14 $20-50k
openskies.ca - 2011-12-16 $3-5k
packagingsupply.com - 2011-12-29 $10-20k
papakura.co.nz - 2011-11-22 $0-3k
parkholidays.com - 2011-11-11 $10-20k
pcliquidators.com - 2011-11-01 $0-3k
petals.co.nz - 2011-12-28 $0-3k
petfriendsforever.com - 2011-12-23 $5-10k
phlebotomy.net - 2011-12-21 $10-20k
phototoronto.com - 2011-12-21 $5-10k
plasticshredder.com - 2011-12-20 $10-20k
plumbingacademy.co.uk - 2011-11-09 $0-3k
premiumbond.com - 2011-11-22 $10-20k
printingshopper.com - 2011-11-17 $0-3k
qgroup.co.uk - 2011-11-30 $0-3k
quikchek.net - 2011-11-29 $0-3k
quilted.com - 2011-11-11 $50-100k
raven.net - 2011-11-25 $5-10k
realtime.co - 2011-11-01 $0-3k
reclaim.co.nz - 2011-11-08 $0-3k
remotemanaging.com - 2011-12-22 $3-5k
residentialcarefacility.com - 2011-11-22 $0-3k
rijplaten.com - 2011-11-30 $0-3k
roomkey.co.uk - 2011-12-29 $10-20k
sanrafael.com - 2011-11-08 $0-3k
sarasotarealestate.com - 2011-12-29 $20-50k
scorenews.com - 2011-11-18 $10-20k
sexpersonals.net - 2011-11-03 $0-3k
singingtelegram.com - 2011-11-03 $50-100k
skydiving.tv - 2011-11-15 $0-3k
smokingpipes.co.uk - 2011-11-07 $0-3k
snapes.co.uk - 2011-11-11 $0-3k
spellingbee.co.uk - 2011-11-07 $0-3k
stonepave.co.uk - 2011-11-29 $0-3k
stylester.com - 2011-11-15 $0-3k
swappit.com - 2011-12-07 $0-3k
tabletents.com - 2011-11-23 $10-20k
tabology.com - 2011-11-15 $5-10k
tarotcardreading.com - 2011-11-29 $20-50k
theatredeals.co.uk - 2011-12-09 $0-3k
trackup.com - 2011-11-14 $0-3k
trueromances.com - 2011-11-17 $0-3k
ulog.com - 2011-11-02 $20-50k
ultimategames.com - 2011-12-01 $50-100k
ultimategaming.com - 2011-12-08 $10-20k
underwatercamera.com - 2011-12-01 $20-50k
varicoseveinsurgery.com - 2011-11-18 $10-20k
viralscience.com - 2011-11-17 $0-3k
vitamin.co.nz - 2011-12-14 $0-3k
waterstreet.com - 2011-11-07 $50-100k
whiptail.com - 2011-12-13 $20-50k
wipd.com - 2011-11-07 $3-5k
woodlodge.com - 2011-11-09 $0-3k
xbowling.com - 2011-12-15 $10-20k
youngentreprenuer.com - 2011-11-07 $10-20k





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About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

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