Frager Factor

Saturday, January 15, 2011

Most Fascinating Domainers- 2010: "The Situation" is a "Shore" Thing on Adam Matuzich's iPhone App - in the top 10 for 2010!


"Adam is and has been my right hand guy for almost 10 years and he is still under 30. Incredibly hard-working and dedicated! Adam, like myself, hasn't had a day off in well almost 10 years." - Mike Berkens, World Wide Media, Inc.









How on earth could you grab enough free time, when you're a lead consultant and tech wizard for World Wide Media and TheDomains.com developing sites and managing some 75,000 domain names, to have yourself hijacked by your own imagination into the free-for-all arena of iPhone app development?

For Adam Matuzich, it was a matter of using his domaining instincts to sniff out a huge untapped opportunity and get creative with it. Mix in what's hot and trending on TV, his own app development skill, and just enough free time to punch out a top ten iPhone application based on "Jersey Shore"'s Mike "The Situation" Sorrentino. The Situation app includes Sorrentino's workout routines, mapping to nearby gyms and tanning salons, a “grenade dodger” game, and even a direct email link to the star. From its inception, it soared into the iPhone app stratosphere - even as "The Situation" found himself on Dancing With The Stars, on the covers of tabloids and in demand on late night talk shows.

I asked Adam how and why he came up with this idea. He told me, “Like how most of my business decisions start, it was more of a question of why not than why. The idea came late at night, the next morning we were on the phone discussing details. Stuff that was impossible just a few years ago is simple today. This includes connecting with anyone you want and executing ideas in weeks not years. You rarely regret doing something. Most of us in our industry got here by trying something others weren’t.”

The new season of “Jersey Shore” debuted last week as MTV’s highest rated show in the network’s history. With The Situation constantly promoting the app to his half a million Twitter followers and the 8 million viewers who watched the premiere, the app’s popularity is sure to continue.

In Domaining, it often times a partner to make it. Finding a Wilbur to your Orville. Mike and Adam are lucky to have met and for that partnership, I salute you too.

For his ingenuity and resourcefulness, I'm pleased to honor Adam Matuzich as one of Domaining 2010's Most Fascinating People.

#####
Catch up with Domaining's Other 20 Most Fascinating People of 2010:
Be inspired by the success of people who did the work to transform their dreams into reality: Domaining’s Most Fascinating People of 2010. These 20 diverse entrepreneurs are generating real wealth through a disciplined process that can be followed by everyone who dreams of striking it rich online. It’s old-fashioned marketing, reengineered for the digital world. Every one of these Most Fascinating People knew that the true path to revenues and riches is to build a brand with an actual business model based on differentiation, relevance and value.



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50 Cent Makes $10 Million Tweeting Stock Advice

"And Twitter makes ZERO from the deal. That's why MySpace failed and that' why Twitter and Facebook will fail unless they change their model up soon and think of themselves as a business not just a playground."























Via Curtis Jackson: stock trading guru?
BY JOHNNY FIRECLOUD

Let nobody ever tell you that there's no power in social networking. 50 cent has a created a new way of investment consulting. He's cornered the rap game, made millions as a spokesperson for Vitamin Water and has devoted himself to success in acting, but none of that stands up to making $10 million in two days.

Warren Buffett who? After 50 Cent unveiled a new brand of headphones bearing his name last week, the rapper used Twitter to tell his 3.8 million followers to buy stock in the marketing company – a business he partly owns.

H & H Imports has “one of the 15 products this year. If you get in technically I work for you. BIG MONEY,” he tweeted. The man otherwise known as Curtis Jackson added that the “stock went from 5cent to 10 in one day. You can double your money right now. Just get what you can afford.” This simple info about the company that he owns 30 million shares of raised there stock up 290%, with 9.24 million shares traded in two days. This netted 50 cent roughly $8.7 Million in one day.


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My Solar Backup (.com)-- Is Like Having A Secret Power Plant Hidden In Your Home!

"Get Off The Grid. Power companies don't own the sun. And neither does the government.
The sun is free."


Whether you follow Glenn Beck, believe in the Apocalypse or follow the news and predictions about bankrupt governments, massive layoffs and social unrest to come soon, here's a guy that thought of the prefect product for a large population that's ready to buy. The call-to-action spot for MySolarBackUp.com certainly got my attention when it played on TV. I remembered the domain, and today share it with you:



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A Tsunami of Bad Domain Name Drops is Coming- Avoid Buying Temptations and Mistakes With Knowledge

But before you dismiss and drop a domain that you think is pigeon shit, consider this story posted on RicksBlog in an excellent 2009 comment exchange about his post:
































One of the smartest brokers out there, Rob Sequin, tells his tale.


"Great questions but regarding crap, how do you really know what crap is.
"I had Latitude.mobi but let it drop figuring it was crap.

Then I read about Google's new latitude on google maps. I figure maybe the domain is still in my account and can be renewed.

Nope.

Owned by Dell now. Dell who makes Latitude computers! They are talking about coming out with a phone. I hope they don't call it the Latitude.

One man's crap is another man's treasure.

Can't win 'em all."
In this case the dotMobi extension IS crap. But if the domain has value or brand appeal in .com, it's likely a Fortune 500 buyer would want all of the other extensions for brand protection. The question is whether they'd buy it (like Groupon is doing in the interest of time) or sue for it. Given Dell's history and membership in CADNA, the ladder is more likely so Rob should feel as if he lost anything.

But this can and will happen all the time. Cisco just branded an alternative to Apple's Facetime product called CIUS (pictured above... a Frank Schilling name acquired long before Cisco even thought of it and one Estibot would dismiss as $0), and also the story of CNN and iReport is infamous. Even more famous is the $30 per iPhone charge Apple pays to Cisco to license the name iPhone that has made the name command $50 million to date. This is pocket change to this big software companies with 80% margins.

This discussion centers on Estibot which is search-centric based on the value of traffic and lead generation, but Estibot can't predict the value of branding. Brands don't care about traffic because they can generate it through advertising which provides a reason to want it and buy it therefore delivering prospects that are pre-disposed to buy. Yes Frank and Kevin have such names as one commenter pointed out. But they can afford to hold them and understand the brand value that eludes most domainers due to previous sales and experience negotiating with end users.

To find out how to separate the grain from the chaff, visit Morgan Linton's series "Is your Domain Portfolio Junk? 2011 Guide to Dropping your Domains – in 3 parts.




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Friday, January 14, 2011

Is Chatroulette Dead or Cleverly Fixed, Sympathy for Second Life and Tunisia's Unsocial Revolution

"Following a week's worth of back and forth and blown off interviews, including one scheduled at 11 p.m EST, Chatroulette founder Andrey Ternovskiy finally picks up his cell phone after several rings. It's early in Palo Alto, California, and Ternovskiy's voice is soft and raspy. He sounds like he's still half-dreaming."

"But six months later, the fickle followers of Web fads have collectively hit the "next" button.

Since peaking in usership in the spring and early summer, Chatroulette has been hemorrhaging traffic, with visits plummeting close to 60% in the US, according to Quantcast."

























AdAge writes: for most of Chatroulette's short life, vast quantities of unsheathed male members have stood between the video-chat randomizer and big commercial success. At the height of its PR fluffing last year, the Andrey Ternovskiy-founded site had a massive audience but couldn't cash in, because what advertiser wants to fire up the internet and find its brand next to an exposed johnson -- or two? But now Mr. Ternoyskiy has a "solution," laid out brilliantly in a Fast Company piece by Austin Carr.

But Chatroulette can't fully ween [sic] itself off nudity yet. "You'll still see some naked men, about one every hour," Ternovskiy says. Of the roughly 500,000 visitors Chatroulette receives daily, about 10% are males itching to show their business. So Ternovskiy parlays that business into profit.

"Everyday, about 50,000 new men are trying to get naked," he says. "What we're doing is selling the naked men to a couple of websites -- it's an investment for us." When users flag someone enough times for indecent behavior (by clicking a button), the offender is automatically transferred to a partner site. Thanks to deals with adult dating services such as FriendFinder.com, Chatroulette is earning cash hand over fist from the referral traffic.

"Basically, once we detect a person is naked, he'll be kicked from our service to another website," Ternovskiy says. "So, we're actually getting revenue from naked men right now."
Photo: FastCompany


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Thursday, January 13, 2011

Home Care Domains (.com)-- Right in Time


I've been writing about the explosion ins senior care for 2011. Chris (aka. BullShit Websites) sent me a note about his site HomeCareDomains.com. There are dozens of domains that would be a perfect organic traffic driving component for the sites I blogged about today Care.com and especially VisitingAngels.com which is a franchise most likely operating in the territories Chris has reserved.

Chris might benefit from installing an Epik directory platform on those domains and could start building traffic and rank as well as monetize lead generation immediately.

Here's some of Chris' excellent and compelling copy from his site:
A Golden Opportunity

Here are just some of the reasons that senior care is such a booming industry:

1. Customers immediately. The aging of the baby boom generation now makes senior citizens—and the pre-seniors who care for them—the fastest growing population of the decade.

2. Customers tomorrow. North America ’s senior population is expected to double within 30 years and grow for at least the next 50 years.

3. A much-needed service. Still in its youth, the senior care industry continues to provide a valuable service to an under-served market.

4. Tapping unprecedented wealth. Having secured tremendous gains in real estate ownership and retirement investments over many prosperous decades, North American seniors are the most affluent generation in history. Now living longer, most wealthy seniors are eager to use their funds to enjoy personal attention and the quality of life they’ve been accustomed to—in their own home.

5. Low overhead, with virtually unlimited growth potential. Because your caregivers provide services in their client’s own home, you can employ hundreds of people—paid only for the hours they work—without expanding beyond a simply-staffed office.

Top 10 Reasons Why Domain Names Are a Great Investment

# Domain names tell people specifically where to find you on the Internet
# A Good Domain name presents a more professional image and can support and even build your Brand in the Marketplace
# Domain names are unique – nobody else can own your domain name
# Annual cost is just $10 to renew your domain name
# Domain names can be easily shared with others via Word of Mouth
# Direct traffic to your domain name costs you nothing
# Search engines rank websites with relevant domain names higher
# Domain names like any business asset can add value to yoru business at time of sale
# Owning multiple domain names relating to your business can increase traffic and the number of qualified site visitors that you receive
# Owning multiple Domain names blocks competition from entering into your space and increases the value of your business to potential buyers
#

# ” Pound for Pound , a superior Web Address is the most Powerful form of Perpetual Advertising any company can Buy



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Ad Age: What the Past Tells Us About the Future of Facebook, Groupon and Twitter

IMPORTANT READ: With Billion-Dollar Dot-com Valuations Back in a Big Way, It's Time for Alarm Bells to Start Ringing. Anyone?

Share on Twitter Share on Facebook Submit to Digg Add to Google Share on StumbleUpon Submit to LinkedIn Add to Newsvine Bookmark on Del.icio.us Submit to Reddit Submit to Yahoo! Buzz


Bernhard Warner
Bernhard Warner
Matthew Yeomans
Matthew Yeomans
The news that Facebook and LinkedIn are preparing to take their shares public has created a froth of both investor and media excitement. Facebook's projected $50 billion valuation would be more than Starbucks and Dell. Combined! And the head-scratching headlines don't end there. Groupon easily raised $950 million earlier this week on the back of a business model -- group buying -- that cost Paul Allen millions in the late '90s. Remember Mercata, anyone?

With these billion-dollar-plus dot-com valuations once again the talk of the town, it didn't take long for our internal alarm bells to start ringing. So we decided to take a trip back through time to see if history can teach us anything about the current social media investment frenzy. FULL ARTICLE



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Care (.com) -- From Seniors to Dog Walkers Find Someone That You Can Trust

Continuing on the theme of the senior care market being hot for 2011, this call-to-action spot for Care.com (great name) is running all over the place.

Here's their Babysitter spot:
I really needed a babysitter that's fun, responsible, energetic, good with infants, caring. And I found her at Care.com. Visit Care.com to find hundreds of babysitters and nannies in your area that you know you can trust because we've already done professional background checks and we'll even call their references for you. It's free to see how many babysitters are available to help you right now at Care.com so find her at care.com today!

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Visiting Angels (.com)-- Senior Care Is Huge for 2011

As the massive baby-boomer generation enters its senior years, a strain on long-term care facilities seems virtually inevitable. Aiming to offer an alternative mode of senior care, franchised VisitingAngels.com has come up with a solution that families can use on their property to care for seniors at home.


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Visiting Angels (.c0



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Why I Write About Advertised Domain Names

What Jamie said today... plus they are lifetime traffic generators for my blog and often those who would never otherwise meet me, do. Some like the blog and keep coming back. Others are marketing executives at the companies and/or their agencies that I write about- prime prospects for my Frager Creative Group agency, and easier to close with this proof source about how search works and why they are working against it.

You can see the campaigns we write about here. Google the domain name and you'll find we often rank #1 above the sponsor itself who ends up paying for Adwords.

These are old, but I have 10s of thousands of examples of where writing about a campaign generated end-user traffic with favorable demographics to this site.




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Forever Lazy (.com) Is The New Snuggie... But...

Check out their call-to-action TV spot leading you to BuyLazy.com which is out of sync with the voice over and cge with repeats the keywords "Forever Lazy" more than a dozen times-- a traffic gift for the owners of ForeverLazy.com which they own too.




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Why 3D Printing (.com) Sold for $33,000 (And Why YOUR 3D Domains Are Pigeon Shit)


There is a lively thread about 3D domains over at thedomains.com. A poster named "3D Domain Names" takes issue with some of my comments about 3D domain names. He asks: "Owen, do you know anything at all about the Internet or search? Do you think only Fortune 500 domain names are needed? Obviously 3D has not read my book nor any of the 7,000 posts on this blog, among them advice on how to buy a domain name from Frank Schilling. Why do you think he is leaving these "prizes" to you?

3D, what I do know is that billions of dollars have been spent registering domain names on speculation, many inspired by the fever that builds from a thread like the one on thedomains 3D post. Some guys like Stephen Douglas and Mike Berkens know what they are doing. But most others (like the 90% that posted those pigeon shit domains on Mike's thread for sale) don't. And like 90% of the billions of domains registered on speculation, you will lose all your money and all your future. I did it myself and have seen it done time and time again. In fact, all the emails I get everyday bragging about domains and asking for my help are so painful because the domains are so bad, I can't even open the mail any more because it makes me cry. Do me a favor, listen to MORGAN.

Meanwhile, for guys that know what they are doing, and how to choose a great domain like 3DPrinting.com, soldier on. Hate me. No one would rather look in the mirror and admit the truth. Via Springwise.com

Brussels store focuses on 3D printed goods

3D printing has appeared on our virtual pages on numerous occasions already — most recently, with MakerBot's CupCake printer — but it was only just recently that we saw the launch of a physical store dedicated to selling 3D printed goods.

.MGX is the design division of rapid prototyping firm Materialise, and late last month, it opened what it calls the world’s first store for 3D printed goods. Located in Brussels’ exclusive Sablon neighbourhood, the .MGX Flagship store is designed to be a place where people can explore the brand's lighting and other collections created through 3D printing. Ultimately, it will also let .MGX showcase new designs and exhibitions from its designers.

What's a good indicator that a product category is entering the mainstream? Why, that would be the launch of a dedicated store. All ye who had doubts about 3D printing's mass appeal: take note! (Related: More desktop manufacturing for consumersDesktop manufacturing for consumers.)

Website: www.mgxbymaterialise.com
Contact: info@mgxbymaterialise.com




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Frank Schilling Buys iTunes


The phenomenon known today as iTunes began as SoundJam an awesome program that I used on my MAC for years. When SoundJam MP was acquired by Apple in 2001, they dropped SoundJam.com and Frank picked it up.

According to Wikipedia, SoundJam MP was a Mac OS audio player published by the now-defunct Casady & Greene. The program was written by Jeff Robbin, Bill Kincaid, and Dave Heller.

Early in 2000, Apple Computer's Charles Wiltgen approached Panic Inc., developers of SoundJam competitor Audion, attempting to set up a June meeting "to talk Audion future directions." Because Panic was caught up in negotiations with AOL, the meeting never took place.[1] Turning to Casady & Greene, Apple purchased the rights to the SoundJam software in a deal covered by a two year secrecy clause.[2] All three developers continued developing the software for Apple.

On January 9, 2001, iTunes 1.0 was released. Macintosh users immediately began poking through iTunes's resource fork, where they discovered numerous strings and other resources that indicated iTunes was a re-engineered SoundJam MP. Casady & Greene ceased distribution of SoundJam MP on June 1, 2001 at the request of the developers.[3]

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Is there a future for 3D domains? Dreamworks studios CEO says yes.

Is there a future for 3D domains? Dreamworks studios CEO says yes.













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Wednesday, January 12, 2011

Most Fascinating Domainers 2010: Jeff Bennett -- Building A New Ecosystem, from NameMedia to Swap.com

"Our goal was to build the largest community of swappers in the world. Millions of people swap things each year, and businesses swap at a massive rate.
What's cool about this is we're finding ways to enhance a system of behavior that's been active for thousands of years."

Start with NameMedia and an industry-leading inventory of nearly one million domain names, then get restless and look for new growth opportunities few others have the imagination to explore. That's just the beginning for Boston's Jeff Bennett, now CEO of Swap.com and an innovative leader in the ever-expanding Collaborative Consumption movement.

Collaborative Consumption? Think sharing on a global scale - lending and borrowing, renting, gifting, from anyone to anyone anywhere. And swapping - music, books, games, even Halloween costumes (but not that green an orange 70s easy chair in the basement). It's C2C bigtime, but without the annoyance or ego of money getting in the way. It makes sense - in a recessive economy, bartering is more popular than ever (except maybe the 17th and 18th centuries, when it was the dominant form of trade). In fact, according to the International Reciprocal Trade Association, "swapping" amounted to $12 billion in value for North American companies in 2010 - twice what it was ten years earlier. Voila! Swap.com - the largest barter site on the web.

New electronic-based ecosystems is a lofty concept, but you could hearken back to the now legendary story of entrepreneur Dee Hock and the founding of Visa in the late 60s - embracing an organizational strategy that broke every known rule of business, like ownership and governance flowing out from the center to the users. Jeff's brain, we think, works the same way: iconoclasm with a savvy edge. How do you take accepted business practice, turn it on its ear, and come out with something that defies conventional wisdom - and is also a smash hit?

"One of the things I've been looking at for the last 20 years or so is nascent market space and disruptive business opportunities. When I was advising SwapTree.com here in Boston, I saw a very big market space and a chance to bring the powerful name of Swap.com to the opportunity, and then broaden the strategy to attack that massive market space." The enterprise also combines Jeff's commitment to advising young companies with his knowledge of the domain industry from a brand perspective to maximize the opportunity for descriptive domains to build new business.

It's a business with a zero environmental footprint. "I love the outdoors," he says, "and I do whatever I can to help preserve the environment. This company model is really compelling because it helps people save money, helps them make use of what they've got. When we can better use things that are already in the secondary market, we have no environmental impact."

When not Swapping, Jeff stays on the board of NameMedia and mentors young web entrepreneurs via TechStars and the MassChallenge program in Massachusetts. I'm excited to be honoring Jeff today for his vision, success, altruism and spirited pursuit of the next great opportunity.

#####
Catch up with Domaining's 20 Most Fascinating People of 2010:
Be inspired by the success of people who did the work to transform their dreams into reality: Domaining’s Most Fascinating People of 2010. These 20 diverse entrepreneurs are generating real wealth through a disciplined process that can be followed by everyone who dreams of striking it rich online. It’s old-fashioned marketing, reengineered for the digital world. Every one of these Most Fascinating People knew that the true path to revenues and riches is to build a brand with an actual business model based on differentiation, relevance and value.



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Best 20 business ideas & opportunities for 2011

Via Springwise:

We've selected 20 business and marketing ideas that we believe will provide entrepreneurs with plenty of opportunities in 2011. We hope that you'll find these concepts as inspiring as we do, and that you'll be able to apply them to your own company, brand or work in the coming year!

1. Pop-up 'MedCottage' enables senior care at home

As the massive baby-boomer generation enters its senior years, a strain on long-term care facilities seems inevitable. Aiming to offer an alternative mode of senior care, Virginia-based N2Care has come up with the MedCottage, a pop-up, medically equipped suite that families can use on their property to care for seniors at home. The MedCottage is already authorized for use in Virginia and is designed to comply with local zoning ordinances throughout the US.
Read more about MedCottage »

2. Vegetarian butcher serves up lupin-based meat substitutes

De Vegetarische Slager — the vegetarian butcher — opened a store in The Hague that's dedicated to meat substitutes in the same way a butcher is dedicated to meat. The company's main innovation is its own line of lupin-based, protein-rich products, developed by a Dutch team of scientists and chefs. De Vegetarische Slager is targeting the higher end of the market — consumers willing to pay as much for a meat substitute as they would for the real thing. As more people opt for meatless Mondays or cut out meat altogether, we wouldn't be surprised to see vegetarian butchers pop up on main streets around the world.
Read more about De Vegetarische Slager »

3. On a bet, party people fill KLM flight to Miami using Twitter

DJs, promoters, label reps and 'professional party people' from the Netherlands have persuaded Dutch airline KLM to add an extra flight to its roster. In a new twist on crowd-buying, the initiators of Fly2Miami made a bet with KLM on Twitter to organize a non-stop flight from Amsterdam to Miami. Crowd clout and group buying — turbo-charged by social media — provide companies across industries with new opportunities to empower consumers while improving their bottom line or, at the very least, their brand image.
Read more about Fly2Miami »

4. Indian courier service hires only deaf workers

India has one of the largest deaf populations in the world, but social stigmas have eliminated many job opportunities for the roughly 6 percent of the population that is affected. Aiming to empower this isolated group economically while tapping into a growth market, Mirakle Couriers is a messenger service that hires only deaf workers. The company puts a heavy emphasis on the training of employees — right down to the finer points of personal grooming.
Read more about Mirakle Couriers »

5. Luxury women's panties by curated subscription

Panty by Post is a Canadian venture that offers a selection of women's underwear by monthly subscription. Customers can order panties individually, or they can sign up for subscriptions lasting two, three, six or 12 months. A different panty is then sent every month, each wrapped in an attractive mailing package. It's a great example of subscription-based retail, offering curation alongside convenience. One to apply to a category you're passionate about.
Read more about Panty By Post »




6. Buy-one-give-one indie eyewear sells for $99 per pair

The market for prescription eyewear has traditionally been dominated by high prices, little innovation and a few large competitors. That's why we've seen online discounters emerge, and it's also why Warby Parker has set its sights on the industry — so to speak — with a paradigm-busting model that aims to combine independent design, “buy one, give one” generosity and some long-overdue pricing transparency.
Read more about Warby Parker »

7. Fiat offers electric bikes as loaner vehicles

Showing smart thinking from a major brand, and tapping into the desires of eco-conscious consumers, Fiat now offers Spanish owners of its Fiat 500 an electric bike option while their car is in the shop. The service is available in various cities in Spain through a partnership with bicycle maker Trek. There's no charge for borrowing the electric bikes, which have a 70 km range and recharge during braking as well as through plug-in power. Fiat hopes the loaner bikes will demonstrate its commitment to sustainable mobility. Since this is a relevant and appealing way to let consumers try out a product that's still unfamiliar to most, electric bicycle brands would do well to seize the opportunity and initiate similar partnerships in other countries.
Read more about Fiat's electric loaner bikes »

8. Tapping professional skills of micro-volunteers via iPhone & web

San Francisco-based Sparked by The Extraordinaries is an online platform that seeks to make it easy for altruistic consumers to support an organization or cause. It enlists both individuals and groups of company employees to contribute their expertise to a nonprofit in even the smallest chunks of time. Requests by nonprofits might include translating a page of a document into Spanish, for instance, or helping to choose a new logo. The organization neatly combines people's desire to give back to society with another prevalent trend: their need for convenience.
Read more about Sparked »

9. Cleaning product sold in cartridges, diluted at home from the tap

Forward-thinking manufacturers are working to decrease the amount of packaging used for their products. Some offer concentrated formulas, others sell refills in bags instead of containers. Now, a Canadian startup has come up with an innovative solution: refill cartridges that consumers dilute at home. Developed by Planet People, the iQ line of household cleaning products features small cartridges of plant-based concentrate. Consumers fill a spray bottle with ordinary tap water and pop in a cartridge. The coloured concentrate visibly mixes with the water, and voila: a full bottle of cleaner.
Read more about iQ »

10. A fresh take on online memorials

1000Memories provides a place for friends and family to gather and remember deceased loved ones. While the field of online memorial services is a crowded one, many of those sites were clearly created in the early days of the web. With its fresh design and more current feature set, 1000Memories sets itself apart and could attract a sizeable audience. (One to launch in other countries!) The concept is part of a wider trend in web publishing, whereby it's becoming increasingly simple for non-geeks to build beautiful websites, often in 10 minutes or less. Other examples include Flavors.me and Tumblr.
Read more about 1000Memories »




11. Trial gear and showers for runners at Tokyo Adidas store

Located near the Imperial Palace, the Adidas Runbase store is a far cry from your average sporting goods purveyor. Included in the space are 16 shower cubicles and 248 lockers for rent. Also available are a broad array of cutting-edge Adidas shoes and clothing available for the borrowing. Expert staff are on hand to offer tips and recommendations, so runners could presumably try a different combination of goods each time they run, giving them the ultimate in try-before-you-buy purchasing confidence. This is brand-as-butler thinking that's well worth considering for your own marketing and sales strategies.
Read more about the Adidas Runbase store »

12. Mobile app for group texting and on-the-fly conference calls

Available for both iPhone and Android, GroupMe is a free tool from New York-based Mindless Dribble that gives groups of friends private text messaging and instant conference calls. As many as 25 people can be included in a group at any one time, but users can create as many groups as they want — one for their basketball team, one for coordinating a surprise party, one for the PTA, one for updating family members while travelling, etc.
Read more about GroupMe »

13. Books by gift subscription, hand-picked for the reader

The march of the subscription models continues! We've already seen a wide variety of products offered by subscription over the past year or so, however, Just the Right Book adds a slightly different twist by adding hand-picked customization. This is where smaller retailers have a chance to shine and to set themselves apart from the (online) behemoths.
Read more about Just the Right Book »

14. Mobile garage makes any car greener

Colorado-based Green Garage specializes in "green-tuning" cars to run cleaner, greener and cheaper through sustainable, energy-saving automotive maintenance and repair products. The full-service company begins by bringing the garage to the customer's front door with a valet service whereby it picks up the car, green-tunes it and then drops it off again. Given where the automotive industry began on the sustainability spectrum, it seems safe to say there's plenty of room for improvement, and that's just what we're beginning to see.
Read more about Green Garage »

15. Funding service targets eBay merchants

Online vendors begin with Kabbage by entering their eBay marketplace ID. Using that, Kabbage checks their activity and history on the marketplace; if both are sufficient, it asks the retailer to complete an application. That application is far briefer than most because Kabbage learns much of what it needs about the retailer — including sales and credit history, customer traffic and reviews, and competitive information — via online data that it can access in seconds with the applicant's permission. Kabbage then makes an immediate decision; if approved, the borrower can access funds immediately via PayPal. Interesting niche, and potentially a new style of lending to businesses, with decisions based on real-time, readily available data.
Read more about Kabbage »




16. Waiting-room service lets patients pass the time elsewhere

TechnowaiT's 1-2-3-Go! service is designed to allow patients to leave the waiting room and go somewhere else to pass the time until it's their turn to be seen. Patients begin by registering at the doctor's office and taking a number. They can then go anywhere they're reachable by phone; by calling in regularly to an interactive system, they can find out via an automated message how many people are still ahead of them, and how much waiting time still remains. As their turn approaches, they can then return to the clinic just in time.
Read more about TechnowaiT »

17. High-end clothing brand only sells on tour dates

Over the past few years, we've seen nearly every major clothing brand — from the Gap to Louis Vuitton — set up one or more pop-up stores, drawing attention to their product lines and to their regular retail outlets. In contrast, a Munich-based brand isn't attempting to supplement its fixed-store bread and butter; Clemens en August's only offline sales are through temporary outlets, twice a year. Avoiding the pop-up moniker, the brand describes itself as being 'on tour'. A lesson in scarcity that other retailers might learn from?
Read more about Clemens en August »

18. Fair-trade lemonade supports grassroots projects

LemonAid is an organic drink made entirely of a few organic, fair-trade ingredients. The company's organic juice, for example, comes from a small farming cooperative in Brazil; its sugar cane, meanwhile, is derived from a cooperative in Paraguay. Not only does LemonAid pay its suppliers higher prices on account of their fair-trade practices, but it also donates a major share of its yearly revenue to further support small, locally based grassroots projects in the developing world. For every bottle of LemonAid sold, a share of the proceeds is donated back to the countries from which its ingredients derive.
Read more about LemonAid »

19. Targeting travellers, beauty retailer finds a niche in 3 fluid ounces

Ever since authorities placed rigorous limits on liquids allowed on flights, travellers have had to figure out how to both pack their favourite toiletries and comply with those regulations. Helping consumers avoid bag-check charges or confiscation of their toiletries and cosmetics, 3floz sells beauty and grooming products in TSA-approved sizes only.
Read more about 3floz »

20. Village rainwater harvesting system stores enough for a year

Akash Ganga, or River from the Sky, is a sustainable system that channels rooftop rainwater from every house in a village through gutters, and then pipes it to a network of multitier, underground reservoirs. Currently implemented in six drought-prone villages in the Churu District of Rajasthan, the system captures enough rainwater to meet the drinking needs of an entire village for 12 months. Akash Ganga currently supplies some 10,000 people with fresh water.
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From Your Traffic, Google Founder Drops $45 Million on Yacht


A yacht to smile about: Billionaire Google founder buys 193-foot boat for $45million ... but he bought it second-hand


Google mogul Larry Page has joined the billionaire boat owner club by splashing out $45m on his own super yacht - but unlike many moguls, he bought his yacht used.


Page, 37, picked up the 193-ft boat 'Senses' which comes with a helipad, gym, multi-level sun decks, ten luxurious suites, a crew of 14 and interior design by famed French designer Philippe Starck.



Read more: http://www.dailymail.co.uk/news/article-1346157/Google-founder-Larry-Page-buys-193-foot-yacht-45m-second-hand.html#ixzz1AnbZIEbj


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Tuesday, January 11, 2011

Get More Traffic To Your Site Using Call To Action Domain Names Says Marketing Pro


Domain Names containing Call to Action phrases are a wise business investment.



If you are getting all the traffic you want to your website this revealing news item about the power and effectiveness of Direct Navigation type traffic creating Call-To-Action domain names is not for you.

Then again says Scott if you are getting all the qualified traffic you want you probably are already using this powerful yet little known and little used marketing technique.

For those readers who may not be savvy talented marketers call-to-action is a buzz phrase used to describe phrases that invite or even incite consumers to take action.

SexierSkin is an example of a domain names that induces action says Scott Alliy an Internet marketing veteran and President of eComInvestments.com a domain name reseller that owns the domain name SexierSkin.com and over 1700 other domain names many that qualify to be called Call-to-action domain names.

SexierSkin.com does not belong in our portfolio says Scott, instead it belongs in the hands of any number of skin care companies who wish to now and forever more brand themselves as the company whose products provide consumers with Sexier Skin and what women would not want sexier skin asks Scott.

Other domain names in eCominvestments.com extensive portfolio that are qualified Call-to-action domain names include YouAreDiscovered.com (and what talented artist musician actor sports start etc doesn't want to be discovered) OwntheHome.com, CorrectYourVision.com, PhotosQuick.com, and HowMuchDoIQualifyfor.com.

There are many other examples of call-to-action domain names that can be viewed by category simply by visiting the website eComInvestments.com.

Besides the obvious benefit of driving more highly qualified traffic to your website call-to-action domain names provide multiple competitive advantages says Scott.

You don't have to be a marketing genius to understand that the domain name OwnTheHome.com has real benefits to a home mortgage company seeking new customers. Nor do you have to be a highly creative thinker to understand how valuable that a meaningful memorable call-to-action domain names like HowMuchDoIQualifyFor.com is to a lending institution seeking to write new business says Scott.

Getting consumers attention and helping them reach you in a fast paced often confusing days time whwere they are inundated with ad messages from all sides is not easy. Call-To-Action domain names can and will and in fact do make getting the attention of qualified consumers and helping make sure the find and do business with you much easier says Scott.

Simply stated says Scott Call-To-Action domain names may be one of the best investments you can make in your company in the electronic age that we live in.

There is nothing more frustrating for me as a Marketing professional to see TV commercials with fantastic call-to-action bi-lines and then notice that the related call-to-action domain names containing the ads main call-to-action phrase is available.

Spending thousands of dollars on an ad campaign and not spendign a few bucks to increase reach and longevity is a waste of time energy and money says Scott.

Whats worse he adds when internal marketing or ad agencies introduce powerful call-to-action phrases for a specific product or service but fail to acquire the related domain names they compromise the value and integrity of their campaign and leave the door open for competition to grab and capitalize on their lapse of vision judgement and failure to act.

The most common argument agains owning a call-to-action domain name says Scott is the cost of buying a domain name from a current owner or domain name reseller like eComInvestments.com.

In reply to that often adked question Scott asks marketing managers or those responsible for promoting a product service or business online "what are the alternatives?"

Pay-per-click is expensive and time sensitive. If you pay upwards to $25 for a click and do not get a profitable action as a result where does that leave your investment at the end of the day. The same thing can be sid for a one time newspaper ad or radio campaign.

When you spend those same dollars on a great call-to-action domain names you get the lifetime benefits of owning that name whcih you can use or even resell if desired. In addition says Scott by owning a high quality call-to-action domain name you cemet your business product or service into consumers mind as the solution to their needs fo that product or service.

Finally says Scott by uniquely identifying your product or service as the solution to consumers specific needs you effective block competition from entering that space and at the least make it harder and more costly for them compete with your own product or service.

Scott suggests that marketing professionals and ad agencies strongly consider the immediate and long term benefits of using call-to-action domain names so that they can stop losing business, credibility and valuable opportunities on all their marketing campaigns going forward.

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About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

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