What's a dash worth or costing in terms of brand value? While researching a just half-dozen, half-million dollar sample size worth of DNS December sales, including BestHorrorMovies.com, I found out.Domain Name Sales retail results continue to prove that the reason for big END USER spending on a domain is to brand something new or to fix a brand that's broken. Example of the ladder is when Horror Freaks Media acquired BestHorrorMovies.com for a simple redirect to Best-Horror-Movies.com. It's that simple. And most of the prospects for these sales continue to hide in plain sight- just Google variations on the names you already own.
In the case of another near 6-figure sale in the lucrative Entertainment Industry, Cinetic Rights Management acquired FilmBuffs.com simply to redirect as a truncation to FilmBuffsOnline.com. I guess like many people all they wanted for Christmas was a SIRI-ready domain. (when asked on a private forum what name Domainers would want for Christmas, they almost universally answered 'my own' so it's not surprising).
The typing to talking sea change is something the Entertainment and Software industries have an insider's knowledge advantage on. But make no mistake about it. There will be a rush to fix broken brands over the next 12 months, as the SIRI revolution will take down an estimated 50% of the brands in the world, if left on their current course!
Did Cinetic sweat the price? According to their site, "Cinetic Media is a leading provider of strategic advisory services to the entertainment and media industries. Key areas of concentration include film finance, film sales, corporate consultation (strategy and finance), analytical data collection, research and digital rights management as well as talent management. The firm's clients range from multi-national media companies to individual motion picture producers and directors.Since its founding, Cinetic has been instrumental in putting together films written and directed by the industry’s most innovative and groundbreaking filmmakers."
If you can finance $100 million projects, it's almost a no brainer to ensure doing so under a proper name. While domainers are hoping, guessing estimating CPC on what domains o forthcoming drops like FilmBuffs.com could or should be, the most logical buyer was right there on google hiding in plain sight. Buy for demand. It removes the guess work.
As we peel beneath the surface of Domain Name Sales December results, software monikers, as we've predicted, are jumping off the shelves with great urgency. Example: BartenderSoftware.com (set $1500) to Seagull Scientific.
Another near mid five-figure LLLL sale, FEYT.com will brand a new cloud-driven personalized shopping experience. The branding is around FEYT aka FEAT and the experience Walking through a store.
Says the coming soon page on FEYT.com, "What if you could walk into your favorite store and see only the merchandise you know you like.
Or walk down the street, admire a woman's outfit, and shop from it. Imagine if you could open your closet to perfectly put together looks, and share them with your network of friends.
Real style comes from discovery. But discovering the best of what you like takes time, energy and access. Feyt is a website that customizes and curates your personal shopping experience. Welcome to the future of style."
Speaking of retail experiences, a near six-figure sale LaFurniture.com named a chain of retail stores.
One last DNS December sale's example is of a name that would have no easily recognized meaning, but priceless to the people it DOES mean something to EastBlue.com was a four-figure bargain for Asian EB Project site.What a great feeling to see all these domain names finally find great uses. As Seth Godin puts it, "Industries are being remade and there's more leverage for the insurgent outsider than ever before in history.
The status quo is taking a beating, there's no question about it. That's what makes it a revolution.
People have started social movements, built billion dollar companies, toppled dictators, found new jobs, learned new skills and generally made a ruckus."
And it all starts here with a NAME. So why build a brand when you can buy one?
Ps. Though not a DNS sale, it goes to prove the point these retail sales I am showcasing is proving over and over again. Like TerraCloud.com, a sale reported on Facebook last night by broker Bruce Tedeschi. Another example of a REASON TO BUY having nothing to do with bot appraisals or search or PPC but rather a simple application to truncate and existing brand TerraCloudInc.com (IE. Fix a brand that's broken ahead of the SIRI revolution). This prospects has been crying out for attention in Google results which is the first place to look when valuing a name, not Alexa as was described earlier today "If You Cite Compete Or Alexa For Anything Besides Making Fun Of Them, You’re A Moron.”
Disclaimer: All prices are estimates. All information gleamed from DomainNameSales.com ticker and comparison research on Google and Domain Tools. Though DNS is a sponsor of this blog, their principals nor employees participated in, nor paid any compensation for these or other articles about them. I present this simply because DNS, for the first time in years, since going public with a ticker is providing important teaching moments in end user sales we could all be learning from. However from all these sales, don't be surprised if Frank Schilling buys this $40 Million house, now on the market. It's the most expensive in Vancouver!
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