Frager Factor

Monday, January 16, 2012

RIP: Kim Kardashian — Brand pronounced dead. Kim replaced in Super Bowl by a dog!

Hat tip to Bill Hartzer for finding most of this evening's gems


Whatever is happening with the Kardashians, it shows how fast people can go from a $100M a year brand to being completely hated. It’s a great example of how marketers need to stay focused and understand their audience and how to avoid bad press, or worse, associating themselves with something getting bad press.

Plus:
And.. a day after an attack on Zappos 24 million customers, Hackers disrupt Tel Aviv Stock Exchange and El Al.


performinsider.com
Experts say the Kardashian Brand is Dead.
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