Frager Factor

Tuesday, January 24, 2012

We're Not Surprised At Apple's Results— Nor At The Validation For Our "Curated" Content Strategy

"Apple execs are 'actively discussing' what to do with nearly $100B cash hoard." (OF: The BIG money is made digitally - it's not about how much they sell, it's about how many new customers they connect to who have no other place to to to buy music, apps etc) photo: Cult of Mac



Sales: $46.33 billion, up 73.3% year over year
EPS: $13.87, up 115.7%
iPhone: 37.04 million units, up 128%, compared with 40% for rest of market
iPad: 15.4 million units, up 111%
Cumulative iOS devices: more than 315 million
Mac: 5.2 million units, up 25.8%, compared with 0% growth for the PC market
Asian Mac sales: up 58%
iPod: 15 million units, down 22.9%, more than half iPod touches
iTunes store revenue: $1.7 billion
Gross margin: 44.7%, up from 40.3% last quarter
Apple store revenues: $6.1 billion
Total stores: 361 stores. $17 million average revenue
Cash and marketable securities: $97.6 billion, up $16 billion
Visitors: 110 million, up 45%
Revenue guidance: $32.5 billion
EPS guidance: $8.50
GM guidance: 42%






"There's a misconception among marketers that curated content is lazy and unoriginal, but we think it's the complete opposite. It takes time and careful evaluation to create quality curated content, and the result is oftentimes a very valuable piece of content that helps people seeking information on a given topic to cut through the clutter on the web and save time. After all, what's better than one awesome resource? How about 15 awesome resources? All accessible in one place! There's a reason art galleries are so popular."



Curated content, or content aggregated from various sources into one comprehensive resource (be it a blog post, an ebook, a presentation, etc.) can be a valuable part of any marketer's content mix. That said, the process of actually curating it isn't easy. Here are ideas for creating it, and below are 24 other ways to create great content for your blog.

  • Owen Frager likes a link.
    When Your Boss is Also Your 'Friend' - It's probably a safe bet that most of us have used
  • Owen Frager likes a link.
    Some companies are skipping résumés, saying the staid requirement doesn't provide much depth about a job candidates.
  • Owen Frager likes a link.
    Delta said Tuesday that it was rerouting some transpolar flights between Asia and the U.S. to avoid the impact of the largest solar storm in almost a decade.
  • Updated: of interest to blogging colleauges -- "The name of the game is to think distributed. In 2012, engaging people on the web isn’t about driving them to your destination site, which no one cares about regardless of what your SEO guru tells you. It’s about empowering others to access your thoughts and ideas when and where it’s most convenient for them. Give the world access to your content in whatever context they prefer. Be agnostic across the Web, rather than alone on the island of some blog."
  • bostinno.com
    Last Wednesday marked the official blackout of many popular online destinations in protest of the proposed SOPA and PIPA bills. After seeing the blacked out Google Doodle, many people finally took the initiative to understand what all the fuss was about (if you haven’t yet, feel free to sign the pe...


  • Share/Bookmark

    0 comments: