DNS Is On Fire With February Sales and Brilliant Brand Makeovers

"The question for domainers is are you going to focus on the 8,2000 searches and 36 cent CPC the domainer's bot valuates for you, or think about what a domain is worth if it gives you inroads to a $30 billion market, or solves a problem for a $160 million investment bank fund, or puts one small entrepreneurial startup organically on par with Sears for leads where they pay zero and Sears pays tens of thousands."

The heat is on. Domains have been discovered by the mainstream. Fatal branding errors are being identified every day. The rush is on to seize the remaining and dwindling supply of available premium names. It's estimated at only 10% of all the names on the aftermarket are future-worthy leaving everyone else holding investments or businesses that will be banking their futures on pigeon shit. And prices on premiums will rise. Especially as I keep digging beneath the headlines and show how we are continuing to undersell ourselves by not understanding the business metrics of our most likely buyers.



Think about DuPont as the third-largest chemical maker in the U.S., behind only Dow and Exxon Mobil Chemicals. In addition to chemicals, Dupont produces genetically modified seeds, and other argicutlural products. DuPont's revenues totalled over $37 billion in 2011.

Imagine that you were franchising an innovative livestock feeding system that is chipping into that revenue opportunity successfully in Australia with worldwide ambitions.

Now prospects/framers hear about this through word of mouth, where would they go to find more information or contact a business development rep?

Up to yesterday a propsect had to wade their way through Fodder-Solutions.com; FooderSolutions.org; FodderSolutions.net; FodderSolutionsnw.com; facebook.com/pages/Fodder-Solutions; GlobalFodder.com; FodderSolutions.co.uk; alibaba.com/showroom/fodder-solutions.html; FodderSolutionsAfrica.com; FodderSolutionsNC.CO.ZA; FodderSolutionsNamibia.com; foddersolutionsec.co.za/: wn.com/Fodder_solutions__feed_solutions_for_horses__Part_3 and about a dozen more.

As Fodder Solutions has rapidly grown, they've also unintentionally created huge branding mess. They can be become a DuPont, but their current naming will never get them close.

First the radio test: When you see it do you say it as is Fooder, folder or fodder- in the ears of SIRI this will make a huge difference.


And we are happy to announce that DNS has brokered the supreme solution to each and even one of these problems in a single click: FodderSolutions.com. Welcome home and best of luck!


A couple of other February DNS sales shine for their ability to make possible for end users what was not possible before and these acquisitions have removed all remaining roadblocks to success for PreSens Precision Sensing GmbH, the German precision sensing company, based on research activities started in the 1980´s and founded in 1997 as a spin off from the University of Regensburg, Germany. PreSens Precision Sensing GmbH developers and manufacturer of optoelectronic OEM sensor components for companies in the field of medical equipment and process control

During the last more than 14 years PreSens became one of the leading companies in the field of chemical optical sensors with $50 M EUR in turnover. And now for their latest Oxygen life support sensor, DNS has transferred to them OxygenMeter.com for a tidy mid-five figure sum.

Also reporting several great TRUNCATION acquisitions; TRA.co.nz now makes it easier to find both TaxrefundsAccountant.co.nz and TaxRefunds.co.nz.

BusinessPhonesDirect.Co.UK tightened up to bpd.co.uk. Not an obvious LLL move to the average-joe domainer.

Also Investment banking firm KAWACAPITAL.COM truncated to the snappy and more memorable Kawa.com. With over $160 million in assets under management, less than $20K for this acquisition is pocket change. If I were appraising an LL domain I'd look more at the $160 million number of the prospect then then the 8,2000 searches and 36 cent CPC the domainer's bot estimate was based on.

And another great buy- congratulations the "Fastest garage door repair service in Colorado, aptly named ColoradoGarageDoors.com- for sure a better lead generator than their corporate name "A-Authentic Garage Door Service Co." A great buy at under $3k. They also own ArizonaGarageDoors.com.

And if you see the #1 organic search position ArizonaGarageDoors.com gave them while Sears pays tens of thousands of dollars for leads, please use this example to convince others generics are a small price to pay for results like this and .... enriched positioning is only ONE benefit from an acquisition like this..

These are the kinds of big branding problems DNS is tacking and solving every day, consistently showing that the role and value a domain creates is based on how it can evolve a company's destiny as a brand and category leader, while building it's bottom line.

Here's where over 50 closed February sales stand so far. We continue to analyze the end users as they come online and will have a full report at month's end.



activeconnection.com $10-20k
advizent.com under $3k
aereos.com N/A
autorenta.com N/A
backpackingthailand.com $3-5k
barcelonachairs.com under $3k
bbroofing.com under $3k
BirthdayCentral.com $10-20k
bluebras.com $5-10k
bpd.co.uk N/A
buypackaging.com under
camelgames.com $3-5k
caseykeyrealestate.com N/A
cellblox.com $3-5k
coloradogaragedoors.com under $3k
commercialdishwasher.com N/A
dit.biz under $3k
djbookings.com $5-10k
dogfoodrecipes.com N/A
easygifts.com $3-5k
emailbackgrounds.com under $3k
exo.org N/A
ezgifts.com $3-5k
flexiblemedia.com $3-5k
foamrollers.com N/A
forceacademy.com under $3k
frx.ca $5-10k
goldnecklaces.com $20-50k
hamnerholidayhomes.co.nz N/A
heartvalvesurgery.com $10-20k
hotlife.com N/A F
jewelrybuyer.com $5-10k
kawa.com $10-20k
mobb.com $20-50k
mworker.com under $3k
Foddersolutions.com N/A
onebuy.com $10-20k
onlykosher.com under $3k
oxygenmeter.com $20-50k
paperbird.com under $3k
petzone.com $100-150k
pinit.com N/A
pocketdocs.com N/A
synergyengineering.com
printingusa.com $20-50k
productdesign.co.nz under $3k
punchdrunk.com N/A
relationshipgenius.com
solarshingles.com N/A
tra.co.nz N/A Tax refund Accountant
vinylreplacementwindows.com N/A
wallpaperbackgrounds.com $5-10k
weda.co.uk N/A
weile.com $10-20k
whatsondubai.com N/A

DNS Is On Fire With February Sales and Brilliant Brand Makeovers