Frager Factor

Sunday, February 12, 2012

Lady GaGa Pays AKQA A Monster Price For LittleMonsters.com

Here's another example of the mega million dollars worth of NDA domain transactions that occur on a daily basis.

AKQA which bills itself as 'the changing media and technology landscape requires a new kind of agency with innovation
at its core. AKQA works in partnership with clients to deliver vision, thought leadership and highly effective, award-winning solutions that people want to share," had a parked page on LittleMonster.com for many years, offering it up for sale via BuyDomains.

Now Lady GaGa has paid a monster price for LittleMonsters.com, on which she is unveiling a new social network which focus on, well, her. LittleMonsters.com is a place where her fans, the Little Monsters, will have to share information and discuss many things, including obviously, Lady GaGa. The singer has an account on the website and promises she’ll keep it updated.

Lady GaGa is already the reigning queen of Twitter, with her nearly 19 million followers topping those of anyone else on the site. Currently, LittleMonsters.com is an invitation-only service, but you can request an invitation email by visiting the website. Click here to visit LittleMonsters.com.

All of which is more proof of how useless a canned appraisals is because it could never envision singer using this domain in this way. Just look at how far off base the optimization "algorythim" is in the parked page right down to its key image.

LittleMonsters.com 2009 Parked Page Photo via Screenshots.com


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