Congratulations go out to Adam Pick, who following his own double heart valve surgery in 2005, started Heart-Valve-Surgery.com to help patients and caregivers.
Today, HeartValveSurgery.com stands in the hands of Heart Valve Interactive Corporation, as the new patient's guide to heart valve surgery and a firewall to prevent traffic loss and opportunity loss resulting from a troubled and flawed hyphenated domain. All purchased from long-time owner, Frank Schilling, for less than $10,000 per hyphen removed.
Truncation baby! As discussed in a prior post, welcome to the gilded age of domain truncation. Truncation rules again as the most popular end user reason to buy.
So-- Forget those tired old Estibot and CPC scores. End users only want clear, easy to find brands that are future-ready for the next digital generation, a time when typing will be as hard to remember as a pay phone booth and a horse-driven carriage.
Truncation baby! As discussed in a prior post, welcome to the gilded age of domain truncation. Truncation rules again as the most popular end user reason to buy.
So-- Forget those tired old Estibot and CPC scores. End users only want clear, easy to find brands that are future-ready for the next digital generation, a time when typing will be as hard to remember as a pay phone booth and a horse-driven carriage.
You can't speak a hyphen and any character in a brand that can't be spoken is a liability that must be removed while dwindling supplies of suitable domain replacements are still available at all. In this respect Mr. Pick got a great buy because only 10% of the aftermarket inventory is considered to be of any future value at all.
And here is more proof that real business, with real applications are willing to pay an average of $20-50K for a solution that simply eliminates hyphens, prefaced words like e and my, and one which ends search confusion making lost customers found.
And here is more proof that real business, with real applications are willing to pay an average of $20-50K for a solution that simply eliminates hyphens, prefaced words like e and my, and one which ends search confusion making lost customers found.Medical domains are hot too as prominent doctors seek Internet marketing since most patients today first go to the web to search symptoms and conditions. Read our story about how Frank served the needs of another physician holding 8,000 domains— all online and applied to his advantage.
1 comments:
owen@ The futures bright ? possibly !!
http://www.foresight.org/nanodot/?p=5000
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