In reporting these mega domain name sales continuing the unstoppable 2012 momentum to buy up the few available names prior to the SIRI revolution and the end of the age of typing, Tech Crunch writes "Domain names are important, and some might even say that a premium, memorable domain name is priceless. It’s become increasingly difficult to argue against businesses scooping up those short, relevant, easy-to-remember domain names when they’re available. Doing so can give your business, customers, and search engines a simple and quick way to find your business, along with the bonuses of brand protection and a potential increase in traffic, not unlike prominent placement in the yellow pages or the local shopping mall for brick-and-mortars. "
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Businesses should aim for simple domain
Harvard Business Review: Are Succesful People Nice
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