Frager Factor

Sunday, March 11, 2012

CIA Reads Your Tweets... and ... Hey, You Stole My Name and Other Factual Misreporting in NY Times and Other Press


Our trend spotters have turned up the following articles about Domain Names in the mainstream press of interest this morning.

Please use the comments on the source articles to set the records straight.

Also note ongoing security woes and exactly who is reading what we write on social media.


Hey! You Stole My Name!
By DELIA EPHRON
New York Times
“What could they want with my name? I'm not famous — I can't even get a reservation at ABC Kitchen. Could I end up as a porn site?” Mr. Rowe advised me to hire Go Daddy, an Internet company with a domain-buying service that gets hijacked names back.

Anonymous Hackers Release Norton AntiVirus 2006 Source Code

Google Attempting To Seize GooglePlay.com With ICANN's Help, Will Probably Win, Here's Why
Cybersyqatting, one of the more profitable forms of trolling, is nothing new to anyone familiar with the interwebs. In fact, it's often a source of some pretty funny disputes. That gets us to today's story: a lot of people have noticed Google doesn't actually own GooglePlay.com (link goes to WhoIs.Net - not the actual page). Now, Google wants that page, and they've filed an ICANN dispute to get it.

The FBI, The CIA, Homeland Security, The Federal Reserve And Potential Employers Are All Monitoring You On Facebook And Twitter
Why is there such a sudden obsession with monitoring what average Americans are saying on Facebook and Twitter? To be honest, the vast majority of what is being said on Facebook and Twitter is simply not worth reading even if you could understand it. But for the FBI, the CIA, the Department of Homeland Security and the Federal Reserve, Facebook and Twitter represent a treasure trove of intelligence information. Tens of millions of us have compiled incredibly detailed dossiers on ourselves and have put them out there for the entire world to see. Since the information is public, the various alphabet agencies of the federal government see no problem with scooping up all of that information and using it for their own purposes. Many potential employers have also discovered that Facebook and Twitter can tell them an awful lot about potential employees. Social media creates a permanent record that reflects who you are and what you believe, and many Americans are finding out that all of this information can come back and haunt them in a big way. In the world in which we now live, privacy is becoming a thing of the past, and we all need to be mindful of the things that we are exposing to the public.


Frank Schilling's Domain Names 101: How to Avoid Dot-Com Disasters
Adds Edwin Hayward founder of iGoldRush and UK Domain Names:
There’s more than one way to make use of a generic domain name, even if you already have a web presence.

Firstly, depending on how widely promoted the old web address has been, it may simply be a case of 301 redirect-ing the old domain name to the new one (so that all requests to go to oldaddress.com go to newaddress.com) and perhaps also making the change inside Google Webmaster Tools, if this is being used. There might be a minor loss of ranking, but this should be temporary until Google’s spiders catch up with and absorb the change.

If the site has a huge number of incoming links and relies very heavily on search engine traffic, the above approach may not be practical. The new-and-improved domain name is the perfect opportunity to set up a new website (e.g. one showcasing a particular product or service, or an informational website where oldaddress.com is the only “sponsor” i.e. build a destination website, but instead of selling ads dedicate the banner space internally to promoting the existing website).

Another approach would be to make use of the new domain name for all off-line advertising, but redirect it automatically to the old website so that the on-web experience doesn’t change, but the company can enjoy all the real-world marketing benefits of a much simpler, more memorable web address (e.g. less repetitions required to make it “stick” in peoples minds = money back in the pocket).

It’s also fantastic e.g. at tradeshows, where you have hundreds of companies with frankly meaningless names clamouring for attention, a hot and sweaty environment almost designed to raise stress levels, and harrassed delegates with the attention spans of a gnat. Seeing a WebHosting.com or CupCakes.com out of the corner of their eye will give them something “familiar” to cling onto in a sea of marketing messages – and they’ll remember it later, even IF they can’t remember the brand behind it (doesn’t matter, they’ll discover it as soon as they go to the website)

It could also be used for a specific ad campaign, and repurposed from time to time with new landing pages and creative. Again – all other factors being equal – it should be cheaper and simpler to promote than the old web address would have been.

Last but certainly not least, if the buyer is already doing or planning to do PPC advertising, there could be an instantaneous payback since several case studies have shown that an appropriate exact match domain name will get a higher CTR (and therefore automatically a lower CPC, and more traffic) than a meaningless branded web address for the same ad copy, bids and keywords. It’s worth re-reading this last part carefully: just changing your site’s web address can INSTANTLY improve the performance of your PPC campaigns.

Hope that makes things a little clearer, and illustrates why strong descriptive domain names in .com or one of the major cctlds such as .co.uk or .de have a strong intrinsic value and can justifiably command appropriate prices.



BONUS ARTICLES for readers of DomainShane:
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LSD seems to keep alcoholics from relapsing, giving them a better appreciation of their alcohol problem. Sound like a good idea?

The "Magic Mushroom" House Built While High on LSD

Willow Tufano, Florida 14-Year-Old, Buys House With Money Made Off Of Foreclosure Crisis

Washington woman finds husband's other wife on Facebook


**Photo: From a domainer's collection on Facebook
How To Cook A Wolf

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About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

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