"This business still offers opportunity like no other! So many un-mined veins. There are just 200 million names registered for 7 billion people (and 500 million businesses) to share. " ~~Frank Schilling
Though this set a record for .net and LLL truncation, and is higher than the ASP of $5OK for most end-user truncation-motivated acquisitions, it is not even close to the traction records being set by such a sales as:
GoDuDu.com, pays over a million to truncate to DuDu.com
In promoting the value of truncation in domains, we've talked about something called the radio test. I've been taking that to the next level with something I call the SIRI test. Ask SIRI for TUMLBR and see what she says?
Could that be why they bellied up to the bar and went for Tumbler?
Why Box.net suddenly had to be rebranded Box.com?
Or why Meet.ME was worth $450K to MeetMe.com?
Or driving another mid-five figure DNS November sale, East Rest is a luxury bedding product sold by direct response TV ads. The call-to-action had been MyEasyRest.com. They spent mid figures to upgrade to EasyRest.com.
Smart. I reckon there are thousands of other sales made simply to truncate the name and drop the “my.” And now Afternic DLS will help connect these kind of branding problems with solutions as never before.