Frager Factor

Friday, March 09, 2012

Heineken buys brewer of Sol, Sol.com and Dos Equis beer.

Amazing how time, patience and circumstance can change the domain game. (Though you'd think a brand worth $5 billion would have the matching domain name to begin with! But that's what makes this investing class so interesting).



Congrats to Madrid's Riccardo Barbieri on this outstanding near six-figure sale of Sol.com, now used to TRUNCATE sol-beer.co.uk following the acquisition of the brand by more domain-savvy Heineken.

According to BBC, "Its all-share offer values the maker of Dos Equis and Sol beers at £3.4bn ($5.5bn), excluding debt.

Heineken said the takeover would consolidate its position as the world's second-largest brewer by sales.

It will also give it better access to what is one of the world's fastest-growing beer markets, and will help it to expand in the United States.

Under the terms of the deal, Femsa will end up with 12.5% stake in Heineken and 14.9% stake in its parent firm Heineken Holding.

This will make the Mexican company the second biggest shareholder in the brewer after the controlling Heineken family."

According to data gleamed from reporting on Domain Name Sales, the estimated purchase price of the domain was $100,000 or slightly less US.

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