Frager Factor

Sunday, April 22, 2012

Mobile local ad spending to soar 539% from 2011 to 2016

The number of searches conducted on mobile devices in 2016 will hit 113.4 billion, well past desktop searches at 85.6 billion, BIA/Kelsey predicts. The amount of money spent on mobile ads with a local focus will grow from $784 million last year to $5.01 billion in 2016, a 539% leap and an annual growth rate of 45%, predicts a new study from media research and consulting firm BIA/Kelsey. MORE

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