Frager Factor

Thursday, May 24, 2012

While Making His Own Mark Tim Cook Will Honor Steve Job's Dying Request

"Taken together -- his rapport with Wall Street as well as government officials, his decision to grant a dividend to shareholders, the creation of a program to match employee gifts to charity -- Tim Cook's stewardship of Apple is beginning to come into focus."  






Fortune published an extensive portrait of Apple's new CEO, Tim Cook.


They report, "A 14-year veteran of the company, Cook is maintaining, by words and actions, most of Apple's unique corporate culture. But shifts of behavior and tone are absolutely apparent; some of them affect the core of Apple's critical product-development process.


In general, Apple has become slightly more open and considerably more corporate. In some cases Cook is taking action that Apple sorely needed and employees badly wanted. It's almost as if he is working his way through a to-do list of long-overdue repairs the previous occupant (Jobs) refused to address for no reason other than obstinacy.


 What's clear is that Cook is behaving like his own man, putting his stamp on Apple -- including some moves that will court controversy with the Apple faithful, watchful as they are for the slightest deviation from their perception of the Steve Jobs playbook.


Cook consistently pays homage to the legacy of Jobs, but he doesn't apologize for charting a new course. He seems, at the end of the day, to be honoring one of Jobs' dying requests: that Apple's management not ask "What would Steve do?" and instead do what's best for Apple."


That includes the unfinished business Steve had with an ally turned nuisance that we have been writing about. It's a vendetta that will be settled with a clever acquisition of core technology innovator that's hiding in plain sight. They are in the papers like crazy, yet few have connected the dots.


The deterioration of the relationship killed what would have been the ultimate solution in personal computing. But that only drove Job back to the drawing board with a vengeance and what he left to release is not only the ultimate solution in personal computing, its one made better by absence of his friend turned foe in the mix.


BTW, The Bomb stock is up 60% this week! Its market cap is only $3 billion yet the $100 billion Facebook couldn't open for business without it. Nor any other website.

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About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

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