Frager Factor

Wednesday, October 03, 2012

6 Month Update: 10 Cloud Names That Will Become Rich and Famous in 2012

In our 2012 New Year's post our predictions of 10 cloud computing startups that launched in 2011 and that have a chance to make it big in 2012. Some may be acquired by bigger Cloud names already well-known. Others will need to change their names or find names for new products.

That in mind I have hand-regged three names to sell to them to augment their brand names, as noted below. Leadership from any of those firms who are reading this right now can call me at 561-620-8708 24/7 to discuss how those names can be applied to your advantage. (please see short primer on names below this post)

Below in red is where they stand with 2/3 of the year gone:

1. AppFog 
AppFog is a complete cloud-based PaaS solution used by tens of thousands of developers to quickly and easily deploy applications to the cloud. By collaborating with its users to understand pain points, AppFog has delivered an innovative platform, supporting PHP, Python, Ruby, Java, Node.js and Perl, that automates the deployment, scaling and management of cloud applications so developers can focus on their code. Backed by a strong user community, the company is known for its rock-solid service and support, along with its commitment to the open source Cloud Foundry project.
AppFog is a Platform as a Service (PaaS) provider that wants to do for developer platforms what Google did for email.
GMail launched in 2004 by giving its users  a distributed service with 2 gigabytes (GB) of free disk space. Search made it possible. It disrupted competitors like Hotmail that provided a measly 2 mb of free space.
Today AppFog is offering 2 GB of RAM for free. It is the first PaaS provider to offer a  RAM based service that starts with such a large free amount. You can use the service as much as you want and never pay a dime until you use 2 GB.  Users get load balancing, multiple instance scaling and failover to different infrastructures  in case of problems. AppFog is available on Amazon Web Services, HP, Rackspace and Windows Azure.
AppFog’s service extends across different infrastructure services. It does this by using CloudFoundry, VMware’s PaaS, as the universal API to multiple infrastructure environments. That allows the service to exist on any infrastructure without the complexity that usually burdens the customer.
Most recent announcement: "AppFog, the leading cloud-based platform-as-a-service (PaaS), today announced that MemCachier and StatsMix have joined its growing add-on program of third-party service providers. AppFog's add-on program now includes more than a dozen partners offering services to bolster AppFog capabilities, including ClearDB, CloudMailin,,, New Relic, MongoLab, MailGun, and MongoHQ."
2. Bromium  (Imagine if they get this right!) (I only had to read the first line of their own pr to find the call-to-action gem and matching white paper offer title so I HAND regged for them and
Startup Bromium Could End Computer Viruses Forever
Dear Enterprise World, please do yourself a favor and check out the new tech being introduced today by industry legends Simon Crosby, Ian Pratt and Gaurav Banga.
Their new startup, Bromium, is releasing software today that could mean the end of computer malware as we know it. They call the software product vSentry and they call the underlying tech the Bromium microvisor.
Essentially this tech gives you a "disposable virtual computer" for every task you do on a Windows PC, cofounder Gaurav Banga told Business Insider. (They will have a version for Macs, too, in a couple of months.)
Think of it like having a thin sheet of glass between each Window and the guts of your PC. So when you go to Facebook, you get a piece of glass, when you check e-mail, you get a new piece of glass and so on. If your computer picks up a virus from e-mail or the 'net, no matter. It can't bust through the glass and infect the actual computer. The virus dies when you close the window.
Bromium also announced it has raised $26.5M Series B funding from lead investor Highland Capital Partners, new investor Intel Capital, and existing investors Andreessen Horowitz and Ignition Ventures.
3. Cloudability Tagline: we cover your *aas (I had regged aCloutant for the name of a product because the are cloud accountants much like the work I did at Equitrac dressing up for sale to Nuance who were Print Accountants.)
Portland-based Cloudability has raised $8.7 million from the Foundry Group in a Series A round for its service that tracks cloud costs and gives better visibility into spending for online services that often go unmonitored. Other participants in the round include 500 Startups, Trinity Ventures and Wieden + Kennedy, one of the world’s leading independent advertising agencies.
Cloudability offers a free service, pro accounts and an enterprise level program for managing multiple cloud accounts. It’s the enterprise grade service that is growing fastest. Cloud spending has spread across the business landscape. As it has spread, so too has it left corporate finance with little ability to monitor spending of the services. The lack of visibility comes as lines of business use their own budgets to expense services. They don’t have to wait for IT to give them permission. They just open an account and start charging away.
Cloudability provides an interface that lets the chief financial officer see all of the company’s cloud accounts (Iaas, Paas, SaaS) from the different parts of the organization. The accounts may be viewed individually or as a combined spend. Drill-down reports allow the CFO to analyze the costs by service, by account or by users. This gives a view into what’s costing the most.
I like this company. They created solution to a problem that didn't exist 6 months ago and no one else creating the problem saw coming.
4. CloudSigma
CloudSigma is an innovative Infrastructure-as-a-Service (IaaS) provider based in Zurich, Switzerland. CloudSigma was founded to meet the growing need for a pure IaaS that places little or no restrictions on how its users deploy their computing resources. We are proud to have been chosen as one of the top 25 European cloud companies for 2010.
The founders of CloudSigma were frustrated with the current market offerings which required users to jump through hoops to migrate their current server setups to the cloud. Further, many other IaaS offerings placed restrictions on the operating systems that could be used, the size of servers available and more; servers that disappear when stopped, storage that wasn’t persistent etc. The CloudSigma product was developed to directly address these issues. 
CloudSigma, an international, customer-centric, pure-cloud Infrastructure as a Service (IaaS) provider, today announced that it has achieved Gold Partner status in Oracle PartnerNetwork (OPN). By attaining Gold Level membership, Oracle has recognized CloudSigma for its commitment to establish Oracle related knowledge in delivering a public cloud IaaS offering with the necessary resources, flexibility and customization companies require in today's dynamic IT environments.
Becoming a member of Oracle PartnerNetwork demonstrates CloudSigma's commitment to maintaining a flexible and user-centric public cloud offering. With its open software layer, CloudSigma allows customers to easily install and run whatever software or operating system they want, including Oracle Linux, thereby eliminating common deployment restrictions from other providers. With such flexibility, CloudSigma creates an ideal situation for companies migrating their legacy systems to the clou
In tomorrow's post we'll examine the remaining five.
5. Kaggle
6. Nebula 
7. Parse
8. ScaleXtreme
9. SolidFire
10. Zillabyte

Go in-depth to discover who they are, who's behind them and what they do that is so promising in this Gigaom report.

==>As brand names, or product, service, call-to-action, marketing event names are not all created equal in domain names.
Your domain name is critical to the foundation of your business – affecting your business name, your home on the web, and your email address. Owning a domain that is short, easy to remember, and related directly to your business could be the best marketing investment you ever make.

According to pioneering Internet entrepreneur Rick Schwartz, "If you don't have a High Profile, Memorable, Easy to Spell and Communicate Web Address . . you will find it more and more difficult to compete on and off the Internet as this century progresses. "

In the right hands it is an asset, an identity and an increase of sales and visibility.

In the hands of your competition, it can be a weapon and many lost sales and worse multiplied by a lifetime.

A great name is like extra octane in a brand. A bad, boring, or sound-alike name won't necessarily kill a brands chances for success. In most cases however, it dramatically dilutes the brand equity and potency.

Tech Crunch writes "Domain names are important, and some might even say that a premium, memorable domain name is priceless. It’s become increasingly difficult to argue against businesses scooping up those short, relevant, easy-to-remember domain names when they’re available. Doing so can give your business, customers, and search engines a simple and quick way to find your business, along with the bonuses of brand protection and a potential increase in traffic, not unlike prominent placement in the yellow pages or the local shopping mall for brick-and-mortars. "

The clearer you can be, the better. 

About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

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