Frager Factor

Saturday, November 03, 2012

Airline Pays $700K Simply For .com Of Their cctld= How Does An Appraisal Account For That?

Airline Norwegian.no paid $770K to Marchex to step up to
Norwegian.com
"If you don't have a High Profile, Memorable, Easy to Spell and Communicate Web Address . . . you will find it more and more difficult to compete and make money on the Internet as this century progresses." ~~ ~ Rick Schwartz











That Rick Schwartz quote sure sums up the lesson of this new Marchex revelation. Jimmy Fallon, Alec Baldwin, Folks, we are in the BIG leagues now!

Before giving up and sending your names to auction or buy it now prices, be sure that you understand hidden opportunities as described below that are easy to spot with a little research.

Mike Berkens is all excited considering the new revalations about $24 million in previous unreported Marchex sales, seizing these new data points as significant as an archweolgical dig.

Says, Berkens, "Yesterday’s announcement of over 500 domain names sold by Marchex in 2008-2012, which were all previously unannounced, seemed like the perfect opportunity to show how accurate Estibot’s valuation is compared to actual sale prices and as you can see below the results are pretty convincing." And Mike did convince the last of the skeptics.

But for over a year now we have touting Frank Schilling's numbers and success as proof of failure of Estibot and opportunities to mine entirely new frontiers that have been largely overlooked by most ppc-minded domainers.

In our breakthrough piece about domains "Western Union, Georgia Pacific, CME and 100s More Usher "Domaining" Across The Rubicon," we argued "The 1% of the cream that rose to the top have now to do unto themselves what they give others the power to do: Rebrand. They are no longer domainers, they are brand builders. The #1 reason end users buy domains is to brand something new or fix a brand that's broken. Sale after sale for the highest return after return that we examined beneath the headlines on the DNS homepage ticker, prove the reason to buy is that simple.

Examples among the new Marchex sales that bare these truths:



HumanEnergy.com ($100K) as a TAGLINE and call-to-action to Chevron spots (compare to ad agency charge of min $1 million minimum to come up with a tagline for billion dollar energy company). I don't know how many hundreds of millions has been spent on Chevron's Human Energy campaign as its an advocacy ad that's become a mainstay of the political season. Given Sandy, don't underestimate how values in keyword domains "energy" have skyrocketed overnight. Put that in your Estibot pipe and smoke it!

Patience, time and circumstance say Rick Schwartz and here is a prime example. As in any business the only constant is change. You need to stay informed and tap into the pulse of popular culture to see how the value of your holdings evolve over time,

UltimateRewards.com (cheap at $120K) as a TAGLINE and call-to-action to Chase Ultimate rewards Credit Card spots spots (again ad agency charge $1 million minimum to think up such a line for a big bank). Chase is fighting Capital One with Alec Baldwin and Jimmy Fallon ads- how would a bot consider this? What does the world "Ultimate"do to increase perception of their reward as greater then competitor's Capital One Rewards? Instant leadership in a crowded market.



RetireSmart.com (Stolen for $50K I can hear the agency guys laughing about the $2 million markup THEY added) is a TAGLINE and call-to-action for billion dollar insurer Mass Mutual


Another Battlefield.com.... ( a STEAL at $80K)  personifying Frank's own marketing value proposirtion "why build a brand if you can buy one" and that's how Battlefield.com became the moniker of a huge gaming success with instant credibility and branding in an already crowded space. With over 15 million players worldwide, how can Estibot possibly factor that into the value?

These names headline huge advertising and media campaigns where money is of not consequence on investment but of every consequence on return.

And then there is the airline Norwegian.no ($700) who needed to step up to .com and paid almost a million to do so, because not doing so would cause losses far greater. And the cruise line of the same name was lying in wait to take the opportunity to b=acquire it away forever. What is that worth and how does a bot appraisal consider that?

LeadRefs which recently shut, taught an important lesson that one of the best prospects for your .com may be the holder of the same keyword under a different country code. Or to eliminate hyphens. We've covered some of that:

1-800-GIFTCARD.COM TRUNCATES To GiftCard.com: the $4 million truncation-motivated purchase that sets the record for how much someone will pay to fix  broken brand. In this case they are multi-millionaires on day one the investment pays back. It's Christmas you know. Ads on TV and check your list off done.

TRUNCATION rules again as #1 reason to buy

Before: 
1-800-GIFTCARD.COM

After: 
GIFTCARD.COM


Before: 
OnAPP.com/cdn

After: 
CDN.net

Any questions?
The reason for big END USER spending on a domain is to brand something new or to fix a brand that's broken. Example of the ladder is when Horror Freaks Media acquired BestHorrorMovies.com for a simple redirect to Best-Horror-Movies.com. It's that simple. And most of the prospects for these sales continue to hide in plain sight- just Google variations on the names you already own.

Though this set a record for .net and LLL truncation, and is higher than the ASP of $5OK for most end-user truncation-motivated acquisitions (known to some as domain-shortening), it is not even close to the traction records being set by such a sales as:

GoDuDu.com, pays over a million to truncate to DuDu.com

In promoting the value of truncation in domains, we've talked about something called the radio test. I've been taking that to the next level with something I call the SIRI test. Ask SIRI for TUMLBR and see what she says?

Could that be why they bellied up to the bar and went for Tumbler?

Why Box.net suddenly had to be rebranded Box.com?


Or why Meet.ME was worth $450K to MeetMe.com?

Or driving another mid-five figure DNS November sale, East Rest is a luxury bedding product sold by direct response TV ads. The call-to-action had been MyEasyRest.com. They spent mid figures to upgrade toEasyRest.com.

In order for the "truncation-based" sale of Aquajoy.Co.Uk to Aquajoy Water Gardens Ltd (previously www.aquajoy.org.uk) and PlasticShredder.com to Jordon Reduction Solutions! REAL people doing REAL business on Great Domains! SunriseBoatRVStorage.com now has an easier marketing job with iStorage.com (and if they ever don't want it, what a great Apple Cloud name!)

In other DNS sales news, TRUNCATION rules again as #1 reason to buy:  Congratulations to Sai Pola; nice to see YOUR name back in the spotlight with the sale of  FutureProcessing.com  to truncate Future-Processing.com; YourPostOffice.com (again truncation for YourPostOffice.Co.UK); and many others recently sold via the DNS platform. 

Congratulations to Frank Schilling on the mid five-figure truncation-motivated sale of Carus.com toCarusPBS.com of Finlan

All business today is global and for software companies .com represents much more: There was another reason for Box.net to Box.com. dotCOM is essential branding for Cloud Software. It's why Force.com, Cloud.com, DataCenters.com, Team.com and others acquired by readers of this blog, create perception of Internet based- whereas names like SAP, Oracle and BMC are turn offs to companies associated with all the last generations hassle and expense and inflexibility of CRM Software.

This is about finding someone who has built a business on your keyword whether on an overseas extension or using a Wordpress or blogger site or maybe a simple Facebook alias.

Someone who launches an app under the keyword you hod without having the domain to back it up.

All of these companies are bleeding leads and opportunities. Just try to find an app you've heard about by word of mouth and you'll see. The reason to buy is the survival and thriving of that business.

Then there is the branding. All of the considerations above. Like buying the word Ultimate to dominate a category. As Frank Schilling puts it, Buying  Brand  rather than building one.

I look forward to exploring he Marchex data and updating this chart. (last update 2/12)


Generics in Use
401k.com (Fidelity)
AcidRefulx.com (AstraZeneca)
Acne.com (Guthy-Renker)
ADHD.com (Eli Lilly)
Alan.com (Alan Combs)
Allergy.com (Sanofi-Aventis)
AllergyRelief.com (Schering-Plough)
Aluminum.com (Alcoa)
AlzheimersDisease.com (Novartis)
Ammunition.com (Winchester)
Animal.com (Discovery Comm.)
AntiVirus.com (Trend Micro)
Apps.com (Intuit)
Arthritis.com (Pfizer)
Aspirin.com Bayer
Asthma.com (GSK)
Auto.com (Cars.com)
AutoLeasing.com (GE)
AutoRental.com (Avis Budget)
BabbyCenter (P&G)
Baby.com (Johnson and Johnson)
Back.com (Medtronic)
BakingSoda.com (Unilever)
Banking.com (Intuit)
Beauty.com (Drugstore.com)
Beds.com (Select Comfort)
Benzene.com (Shell)
BESTBARGAINS.COM (CBS)
Bikes.com (Bicycles by Rocky Mountain Cycles (Canada))
Bipolar.com (GSK)
BipolarDisorder.com (Eli Lilly)
Bird.com (PetsUnited, LLC.)
Birthdays.com (eToys.com)
Bleach.com (Clorox)
Books.com (Barnes & Noble)
Bras.com (Warnaco- Calvin Klein)
Bread.com - (Bakery Resources, Inc.)
Brick.com - ACME Brick
Broadcast.com (Yahoo)
Buffet.com (Buffets Inc. Restaurant chain)
BUILDER.COM (CBS)
Burgers.com (CKE Restaurants)
Cancer.com (J&J)
Car.com (Cars.com)
CarLeasing.com (GE)
Cartires.com Firestone.com
Casinos.com (Harrah’s)
CATCHUP.COM (CBS)
Cavities.com (P&G)
Ceiling.com - Armstrong
Cement.com - TXI
CervicalCancer.com (Merck)
Chat.com (CBS)
Checking.com (Amtrust)
Chips.com (Intel)
Cholesterol.com (J&J)
Clean.com (P&G)
Cloud.com (Citrix)
Coffee.com Peet's coffee
Collectibles.com ShopatHometv.com
ColorPrinters.com (Xerox)
Com.com (CBS)
COMPUTERS.COM (CBS)
Constant (Constant Contact)
Construction.com (McGraw-Hill)
ConsumerFinance.com (Whirlpool)
ContactLenses.com (1 800 Contacts)
Contacts.com (1800 Contacts)
CreamCheese.com (Kraft)
CreamCheese.com Kraft)
Dandruff.com (P&G)
Data.com (Salesfroce.com)
Data.com (United Business Media)
DataCenter.com
DentalCare.com (P&G)
DentalSupply.com Sullivan - Shein
Dentures.com - (Procter & Gamble)
Dentures.com (P&G)
Dentures.com Fixodent
Depression.com (GSK)
Designer.com - Corel Draw
Desk.com (Salesfroce.com)
Diabetes.com (GSK)
Dictionary.com (RR Donnelley & Sons)
Director.com (Adobe)
Dish.com Dawn soap
Disposal.com (Allied Waste
Documents.com (Xerox)
Dog.com (PetsUnited, LLC. )
DogFood.com (PetSmart)
Dogfood.com Petsmart
Dogs.com (PetSmart)
Downloads.com (CBS)
Drills.com Grizzly Industial
DryWall.com (Lafarge)
Easter.com (Hallmark)
EasySavings.com (Mastercard)
Eat.com (Ragu)
Economy.com (MIS Quality Management)
Economy.com (Moodys)
Educate.com (Sylvan Learning)
ELEVATOR.com (Otis Elevator)
ESCALATOR.com (Otis Elevator)
events.com (CBS)
Ferret.com (PetsUnited, LLC.)
Film.com (Real Networks)
Finance.com (Citigroup)
FirstAid.com (McAfee)
Fish.com (PetsUnited, LLC. )
Flash.com (Adobe)
Fleas.com (Eli Lilly)
Floors.com (Mannington Mills)
Florist.com (FTD)
Flowers.com (1800 Flowers)
Flu.com (MedImmune)
Food.com - (Food Network)
FoodProcessors.com (Whirlpool)
Foodprocessors.com Kitchenaid
Force.com (Salesfroce.com)
freeware.com (CBS)
FundRaising.com (Reader’s Digest)
Funds.com (Fidelity)
FUTURE.COM (CBS)
Game.com (Hasbro)
Games.com (AOL)
GarageDoors.com - CloPlay Doors
Gasoline.com (Speedway SuperAmerica)
Gear.com Overstock
GenitalHerpes.com (Novartis)
GERD.com (AstraZeneca)
GetWell.com (J&J)
Gift.com (JCPenney)
Glasses.com 1-800-Contacts.com
Gourmet.com Epicurious.com
Gout.com (Abbott Labs)
GPS.com (Microsoft)
Gravy.com Gravy Master
Grease.com (Clorox)
Greetings.com (Hallmark)
HandSanitizer.com - PortaJohn
HappyJetting.com (Jet Blue)
Hats.com - (Hats.com, LLC)
Heartburn.com (GSK)
HeartHealth.com (GSK)
help.com (CBS)
Hepatitis.com (J&J)
History.com ( A&E Television Networks)
History.com (History Channel)
HomeEquity.com (Amtrust)
Homeloans.com WellsFargo (no site)
Horse.com (PetsUnited, LLC.)
Hotels.com IAC
Hunting.com (Bass Pro Shops)
Hypertension.com (Sanofi-Aventis)
IceCream.com (Dryer’s)
IcedCoffee.com (Sara Lee)
Impotence.com (Bayer)
Incontinence.com (BMS)
InfantFormula.com (Abbott Labs)
Investor.com (Micrsoft)
iPad (Apple)
iPhone.com (Apple)
Jobs.com (Monster Worldwide, Inc.)
Juice.com (Microsoft)
Kids.com (CBS)
KitchenCabinets.com - American Woodmark
labs.com (CBS)
Lasik.com (TLC Vision)
Lasik.com TLC lasik
Laundry.com (P&G)
LawFirm.com (Sokolove)
LawnCare.com - Scotts
Lettuce.com (Nunes Co.)
LifeInsurance.com NorthWesternMutual
LIFT.com (Otis Elevator)
LNG.com (Sempra Energy)
Loans.com (Bank of America)
Loans.com (Bank Of America)
Lodging.com (Orbitz)
Malts.com (Diageo)
Mayonnaise.com (Kraft)
Me.com (Apple)
Meals.com (Nestlé)
Mobile.com (AT&T)
Money.com ( CNN Money, part of Cable News Network )
Mortgage.com (Citigroup)
Motorcycles.com ( American Honda Motor Co., Inc)
MouthWash.com (Unilever)
Movie.com (Fandango, formerly Disney)
MultipleSclerosis.com (Bayer)
Navigation.com (Navteq)
Network.com (Sun Microsystems)
news.com (CBS)
Obesity.com (J&J)
OfficeSupplies.com (Office Depot)
Osteoporosis.com (GSK)
Parkinsons.com (Sanofi-Aventis)
PC.com (Intel)
Pens.con ( National Pen Company)
Pet.com (PetSmart)
PetCare.com (Mars)
Pets.com (PetSmart)
Pharma.com (Purdue Pharma)
Pickle.com - Scripps (Food Network)
Pickles.com - Kraft
Pipeline.com (EarthLink)
Plaster.com (USG)
Plate.com - (Kenilworth Steel)
Platinum.com (CA)
pools.com - (aquaquip.com)
Pregnancy.com (J&J)
Priceless.com (Mastercard)
Printers.com – HP
Property.com
Q.com (Quest)
Quilted (Georgia Pacific)
RA.com (Abbott Labs)
Radio.com (CBS)
Radio.com (CBS)
RealEstate.com (LendingTree.com)
Reference.com (RR Donnelley & Sons)
Reflux.com (GSK)
ReInsurance.com (General Re)
RentaCar.com (Avis Budget)
RentalCar.com Enterprise.com
RespiratoryHealth.com (Novartis)
RestlessLegs.com (GSK)
Retail.com (Oracle)
Retire.com (Fidelity)
RheumatoidArthritis.com (Roche)
robes.com - (herff-jones.com)
Rum.com (Diageo)
Salad.com (Clorox)
Salads.com (Nunes Co.)
Sales.com (Oracle)
Sauce.com (Unilever)
School.com (Office Depot)
Scooters.com (Honda)
Scotch.com (Diageo)
search.com (CBS)
Security.com (CA)
SemiConductors.com (Philips)
ServiceProvider.com (Sun Microsystems)
Shades.com (Sunglass Hut)
Shareware.com (CBS)
SheetRock.com - USG
Shingles.com (Novartis)
Shirt.com - Amazon
Shirt.com (Phillips-Van Heusen)
Shoes.com (Brown Shoe Company)
shopper.com(CBS)
Sign.com - (Sign making software produced by SA International (SAi))Ticket.com - (StubHub, Inc.)
SingingTelegram.com (Western Union)
SkinInfection.com (GSK)
sleepwear.com - (KN Karen Neuburger® brand)
Snacks.com (Frito-Lay)
Soap.com Hill Manufacturing
Social.com (Salesfroce.com)
Socks.com - (Bellview Corporation)
Softener.com (Unilever)
Soup.com - Knorr Foods (Unilever)
Soups.com - (Campbells.com)
Speech.com (Philips)
store.com (CBS)
Stores.com (Hammacher Schlemmer)
Stroke.com (Sanofi-Aventis)
StudentLoan.com (Citigroup)
SUVs.com (Kia Motors)
Sweets.com (McGraw-Hill)
Tacos.com TacoBell
Team.com (Citrix)
TennisShoes.com (K-Swiss)
Tequilas.com - Jose Cuervo
ThePill.com (J&J)
Thesaurus.com (RR Donnelley & Sons)
Ticks.com (SC Johnson)
Ties.com - (Wild Attire Inc)
Tissue.com –( Proctor & Gamble)
Toilet.com – (PortaJohn)
ToothBrush.com (GSK)
Toothpaste.com (P&G)
Towels.com - Bounty
Toys.com (eToys.com)
Trademark.com (Thomson)
Trailer.com (U-Haul)
TrashCompactor.com (Whirlpool)
Trip.com (Orbitz)
Trucks.com - (Trucks & Parts of Tampa)
Trucktires.com Firestone/Bridgestone
Tubing.com - Teel Plastics
Turbo.com - Discovery Channel
TurboCompressor.com - Cameron
TV.com (CBS)
Ultrasound.com (Siemens)
Underwear.com (Calvin Klein)
Upload.com(CBS)
Vacation.com - (Amadeus)
Vacations.com (Travelocity.com LP which is part of Sabre Holdings.)
Van.com (Symantec)
Vegetables.com (Nunes Co.)
Video.com (Disney)
VirusProtection.com (F-Secure)
Vitamin.com Nature Made
Vitamins.com (NBTY)
Warehouse.com (CDW)
Weather.com (NBC)
WebTV.com (Microsoft)
Weddings.com (WeddingChannel.com)
Weightloss.com (Roche)
Winery.com (NY Times)
WomansHealth.com (J&J)
Word.com (Merriam-Webster)

Here's what I found- Call-To-Action (slogan/advertising campaign vanity segmentation) Domains
Acumen Brands - FatChance.com
Adobe – Director.com, Flash.com
Allstar Fitness - CrossSport.com.
Amazon – Endless.com
American Express - MyLifeMyCard.com
American Express -Let'sTakeCharge.com
American Express – Open.com
American Taekwondo Association - WMAOnline.com (“World Martial Arts”) online.
AmeriClerkships Medical Society - ClinicalExperience.com
Anheuser-Busch DesignatedDriver.com
AOL – Games.com
AstraZeneca - GettingItRight.com
AT&T – Mobile.com, WebHosting.com
Atlas Insurance Inc - AtlasHealth.com
Audi - NeverFollow.com
Bank of America – Loans.com
Barnes and Noble – Book.com, Books.com
Bayer – Aspirin.com, Impotence.com, MultipleSclerosis.com, NoFleas.com, WonderDrug.com
BC - OnlyTheyKnow.com
Boeing – NewAirplane.com
Bridgestone - TireSafety.com
Bridgestone – TireSafety.com
BT - BetterThinking.com
Buchanan Group - BrandPower.com
Buick - DriveBeautiful.com
Burger King - ChickFlix.com
Burger King - HaveItYourWay.com
Burger King - PetMoustache.com
Burger King - StackersUnion.com
Burger King - SubservientChicken.com
Burlington Coat Factory – Coat.com
Busch Gardens HeroSalute.com
C&L Ward - DeckDirect.com
California Milk Advisory Board - RealCaliforniaCheese.com
Calvin Klein – Bras.com, Underware.com
Campbell Soup Company – Soups.com
Campbell's Soup - MySoup.com
CampingWorld.com - RVInsuranceAgency.com
Carl’s Jr (CKE Restaurants) – Burgers.com
Carnation Instant Breakfast - GreatMorningGiveaway.com and MyMorningFuel.com
CBS - MiniatureKiller.com
Cessna - LearnToFly.com
Chattem - Icy Hot - FreedomOfMotion.info
Chevron - WillYouJoinUs.com
Church & Dwight - Arrid deodorant - WetnessProtectionProgram.com
Cisco – Compatible.com
Citibank - StudentLoan.com
Citibank – Finance.com, Mortgage.com, StudentLoan.com
CityBreak – Visit.com
Clorox - MealsTogether.com
CNN/Time Inc. - Mutual-Funds.com
CNN/Time Inc. – Money.com
Coca Cola - Lebron23-23.com
Coca Cola - Sublymonal.com
CocaCola - HowDoYouHangOut.com
Coffee Mate/Nestle - TheCowsAreComing.com
Comcast - CultureFool.com
Comcast - TheSlowskys.com
Conagra - SlimJim - Snapalope.com
Condé Nast – Allure.com
Condé Nast – Brides.com
Condé Nast – Concierge.com
Condé Nast – Details.com
Condé Nast – Flip.com
Condé Nast – Glamour.com
Condé Nast – Gourmet.com
Condé Nast – GQ.com
Condé Nast – NewYorker.com
Condé Nast – Portfolio.com
Condé Nast – Style.com
Condé Nast – Wired.com
Corel – Designer.com
Country Buffet - Buffet.com
CPI Corp,(Sears and Wal-Mart Photo Licensee) - PhotoOpps.com
Daimler AG – TruckStore.com
Daimler Chrysler - AskDrZ.com
Daimler Chrysler - PatriotAdventure.com
DAngelo sandwich franchise - PapiSays.com
Dasani - MakeYourMouthWater.com
Del Pharmaceuticals - SensativityGone.com
Dell – CloudComputing.com
Diageo – Malts.com, Rum.com, Scotch.com
Discovery Channel - Planet-Earth.com
Discovery Channel - ReadyAimFuture.com
Dish Network - IWantFootball24-7.com
Dish Network - SuckFreeTV.com
Disney – Family.com, Kid.com
Dominos Pizza - AnythingGoesDeal.com
Dominos Pizza - BrooklynStylePizza.com
Dunkin Donuts - Flavorolgy.com
Dunkin Donuts - MyIcedCoffee.com
Durex - ProposeTheRing.com
EducationDynamics - ChristianEducation.com
Eli Lilly - DepressionHurts.com
Elward Systems Corporation - SafePlan.com
ESPN - CollegeGameDay.com
ESS Data Recovery – DataRecovery.com
Fandango – Movie.com, Movies.com
Federal Express - NoMoreAllNighters.com
Federal Express - SaveWithExpress.com
Fidelity – 401k.com, Funds.com
Field Fresh Foods, Inc. - FreshSnacks.com
Folgers - WakeUpSpecial.com
Fool.com - EditorsPick.com
Ford - BoredomHurts.com
Ford - FusionChallenge.com
Ford - GenuineService.com
Ford - UltimateBackyardAdventure.com
Frito Lay - SnackStrongProductions.com
G&J Holdings – Candy.com
Gannett- Nurse.com
Gatorade - DrinkG2.com
GEICO - CavemansCrib.com
General Cigar - CigarWorld.com
General Electric - Ecomagination.com
General Electric - OneSecondTheater.com
General Electric - TransportationServices.com
General Electric – AutoLeasing.com
General Electric –CarLeasing.com
General Electric –Coincidence.com
General Electric –TrailerServices.com
General Electric –Women.com
General Mills - MyHomeTownHelper.com
General Mills- EatBetterAmerica.com
General Motors - KeysToVictory.com
General Motors - LiveGreenGoYellow.com
Georgia Pacific - StopFeedingMold.com
Georgia Power Company - SelectGeorgia.com
Glad - 1000Uses.com
GlaxoSmithKline - RestlessLegs.com
Google – Android.com, Hello.com
H&R Block - TaxCut.com
Health Magazine/Time Inc. – Health.com
Heinz - TopThisTV.com
Hershey's - WatchAndWhoa.com
Hilton Hotels - BeHospitable.com
History Channel – History.com
Honda - ElementAndFriends.com
Honda – Motorcycles.com
Howard Stern - HowardTV.com
HRS – Hotel-Reservation.com,
HRS – Hotel-Reservierung.de
HRS– WellnessHotels.com
Hyundai - ThinkAboutIt.com
InDemand - GetHockey.com
Intel – Chips.com
Intuit – Banking.com, Payroll.com
Jack in the Box - BreakfastServedAllDay.com
Jack Links - MessWithSasquatch.com
JC Penny - Gift.com
JC Penny – Gift.com
Jet Blue- HappyJetting.com
Johnson and Johnson - ROCChallenge.com
Johnson and Johnson – Baby.com
Johnson and Johnson – Cancer.com
Johnson and Johnson – ThePill.com
JP Morgan Chase – BestMarkets.com
K-Swiss – TennisShoes.com
Kellogg's - ChildhoodIsCalling.com
Kimberly Clark - Kleenex - LetItOut.com
Knk Business Software AG bought PublishingSoftware.com
Kohl's - TransformationNation.com
Kraft - CreamCheese.com
Kraft - GirlfriendsInvitation.com
Kraft - SingTheJingle.com
Kraft - TheCheesiest.com
Kraft Foods – CreamCheese.com, Sauces.com
Land Rover - TheNewRush.com
Leading Renovations Inc - AffordableBathrooms.com
Lexus - ActivelySafe.com -
Lexus - TheNewIS.com
MacNeil Automotive - Mats.com
Mars - AfterTheKiss.com
Mars - BecomeAnMM.com
Master Card - WinANewHouse.com
Mazda - NeverSawItComing.com
Mentadent - AreYouTeethPeople.com
Merck - Tell-Someone.com
Merck – CervicalCancer.com
Microsof - GPS.com
Microsof - Investor.com,
Microsof - Juice.com
Microsof - Office.com,
Microsof - Plaza.com,
Microsof - Start.com
Microsof- WebTv.com
Microsoft - WorkWherever.com
Microsoft – Docs.com
Microsoft- TV.net
Microsoft- WebTV
Mike's Hard Lemonade.com - Mikesology.com
Milk - 2424Milk.com
Milk - GotMilk.com
Milk -WhyMilk.com
Miller Beer - ManLaws.com Thanks to eBuv.com
Miller Beer - TasteLoss.com
Mission Pharmacal - Citrical - StandStrong.com
Monster – Jobs.com
Mother's Polish - DetailGuide.com
Mother's Polish - WaxForum.com
Mutual of America - YourRetirementCompany.com
National Association of Realtors - HousingMarketFacts.com
Nestle - FollowTheFinger.com
Nestle - ForTheKidInYou.com
Nestle - GoPlayLabels.com
Nestle - HarvestSurprise.com
Nestle - SlowChurned.com
Nestle – Meals.com
Nexium - PurplePill.com
Nintendo - TouchGenerations.com
Nissan - ShowUsYourX.com
Nissan - Z.com
NORA - IntelligentWarmth.com
Norelco - ShaveEverywhere.com
North Fork Commercial - ManhattanForeclosures.com
Novartis- ThinkWhat’sPossible.com
Novartis/Lamisil - TakeCure.com
Office Depot - OfficeSupplies.com
Office Depot - School.com
Office Depot - School.com
Office Depot – OfficeSupplies.com
Oracle – Retail.com
Oracle - Sales.com
Oracle- Think.com
PacifiCare - PrescriptionSolutions.com
Paypal - X.com
Pepsi - BrownAndBubbly.com
Pepsi - EveryTenMinutes.com
Pepsi - Mist-Takes.com
PETA - Circuses.com
Pfizer - JustAskToday.com
Pfizer - MyTimeToQuit.com
Philips – SemiConductors.com, Speech.com
Phillip Morris - SmokerService.com
Phillips - ASimpleSwitch.com
Pioneer - DriveHappier.com
Porta John – Toilets.com
Procter & Gamble - AutoDry.com
Procter & Gamble - BecauseYoureHot.com
Procter & Gamble - BlameItOnTheColor.com
Procter & Gamble - BounceEverywhere.com
Procter & Gamble - DumpCupid.com
Procter & Gamble - KeepThemGuessing.com
Procter & Gamble - Noticeables.com
Procter & Gamble - Prilosec - HerFootball.com
Procter & Gamble - ShareYourSecret.com
Procter & Gamble - SmileSpotlight.com
Procter & Gamble - TimeRenewal.com
Procter and Gamble - Tissue.com
Procter and Gamble - Nails.com
Procter and Gamble - ShowerGel.com
Procter and Gamble – DentalCare.com
Progressive Insurance - DriveInsurance.com
Prudential - RetirementRedzone.com
Purina - LongLiveYourDog.com
Qwest - Q.com
Rain Forest Tram, Ltd - RainForestAdventure.com,
Rain Fortest Tram Ltd- CoralReefAdventures.com
Ralph Lauren – Polo.com, Rugby.com
Raymond Jewelers- WeBuyBigDiamonds.com
Raymond Jewelers- WeFixwatches.com
Rinnai - ForeverHotWater.com
Roche – FluFacts.com
Sanofi-aventis - GoInsulin.com and YourInsulin.com
Sara Lee - GoMeat.com
SC Johnson - AutomaticShowerCleaner.com
Scottish American Capital- ScottishAmerican.com
Sharp Aquos - MoreToSee.com
Siemens - ImagineYourNeighborsFaces.com
Slimquick - HowWomenLoseWeight.com
Snickers - InstantDef.com
SoBe - Thrillicious.com
Société Générale – Warrants.com
Sony - ReadyForTheShow.com
Sony Pictures, The Fog movie - EscapeTheFog.com
Sony Pictures, The Grudge 2 movie - DoYouHaveAGrudge.com
Source Interlink - Wrenchheads.com
Sprint - ManningsMind.com
Sprint - MoreYous.com
Sprint - Waitless.org
State Farm Insurance - 50MillionPounds.com
State Farm Insurance - NowWhat.com
State Farm Insurance – NowWhat.com
Stouffer's/Nestle - FreshFrozen.com
Stouffer's/Nestle - SeeWhatsCooking.com
Stouffer's/Nestle -- LetsFixDinner.com
Strom - NoYolks.com
Sun Microsystems – Network.com
Sun Microsystems –ServiceProvider.com
SunSweet - PlumSmart.net
Sylvan Learning - Educate.com
T-Mobile – Aerial.com
Taco Bell - FourthMeal.com
Taco Bell - ThinkOutsideTheBun.com
Takeda - Rozerem - WeMissYou.com and TheyMissYou.com
Tanqueray - GlobeProbe.com
Teva- FewerPeriods.com
Texas Instruments - ItsTheMirrors.com
TIAA - CREF - PowerOf.org
Tim Horton's - 15millioncanadians.com
Tmobile - MyFaves.com
Tmobile - TheOnlyPhoneYouNeed.com
Tokyo Gas Co.- ValueLease.com
Toshiba - EndTheStealing.com
Toshiba - LetTheHarmonyBegin.com
Toys-R-Us – Toys.com
Travel Planners International _ vacationspecialist.com
Travel Planners International - thetravelplanner.com
Travel Planners International - travelbysea.com
Travel Planners International, Inc. - VacationExperts.com
Travelocity – Vacations.com
Unilever - CampaignForRealBeauty.com
Unilever - CanYouTell.com
Unilever - ColorShowdown.com
Unilever - CTURookie.com
Unilever - CupASoup.com
Unilever - Degreemen.com
Unilever - GetHairapy.com
Unilever - LifeCantWait.com
Unilever - SpreadTheSharing.com
Unilever – PeanutButter.com
Unilever – Sauce.com,
Unilever – Soup.com
US Air Force - DoSomethingAmazing.com
US Department of Defense - TodaysMilitary.com
US Smokeless Tobacco - FreshCope.com
USA Network - ShowUsYourCharacter.com
USPS - ShipItWinIt.com
Verizon Broadband - RicherDeeperBroader.com
Warner Chilcott - ShortPeriod.com
Weather Channel – Weather.com
Wedding Channel – Weddings.com
Wells Fargo – Strong.com
Wendys - BBV99.com
Wendys - FrostyFloat.com
Wendys - ThisIsMyBurger.com
Wrigley - CandyStand.com
Wrigley Orbit gum - GoodCleanFeeling.com
Wyeth Pharmaceuticals - KnowMenopause.com
Wyeth Pharmaceuticals - YourTimeForChange.com
Xerox – ColorPrinters.com
Xerox- Documents.com
Xerox- FrugalColor.com

I am unsure of the status of these early P&G registrations as they were putting them up for auction at one time (help me if you know current status):
Always.com
Bacteria.com
Badbreath.com
Beautiful.com
Cavities.com
Clearasil.com
Cookingoil.com
Cough.com
Crisco.com
Dentures.com
Disinfect.com
Dry.com
Flu.com
Folgers.com
Germs.com
Gums.com
Headache.com
Hygiene.com
Ivory.com
Jif.com
Noxzema.com
Oilofolay.com
Olay.com
Oldspice.com
Pampers.com
Pert.com
Pimples.com
Pringles.com
Scalp.com
Sinus.com
Spicnspan
Stains.com
Thirst.com
Topjob.com
Underarms.com
Vaporub.com
Vicks.com
Zest.com

And the list of the oldest Domain Names registered
1March 15, 1985symbolics.comSymbolics
2April 24, 1985bbn.comBBN Technologies
3May 24, 1985think.comThinking Machines
4July 11, 1985mcc.comMicroelectronics and Computer Technology Corporation
5September 30, 1985dec.comDigital Equipment Corporation
6November 7, 1985northrop.comNorthrop Corporation
7January 9, 1986xerox.comXerox
8January 17, 1986sri.comSRI International
9March 3, 1986hp.comHewlett-Packard
10March 5, 1986bellcore.comBell Communications Research
11March 19, 1986ibm.comInternational Business Machines
11March 19, 1986sun.comSun Microsystems
13March 25, 1986intel.comIntel
13March 25, 1986ti.comTexas Instruments
15April 25, 1986att.comAT&T
16May 8, 1986gmr.comGeneral Motors Research Laboratories
16May 8, 1986tek.comTektronix
18July 10, 1986fmc.comFMC Corporation
18July 10, 1986ub.comUngermann-Bass
20August 5, 1986bell-atl.comBell Atlantic
20August 5, 1986ge.comGeneral Electric
20August 5, 1986grebyn.com
20August 5, 1986isc.comINTERACTIVE Systems Corporation
20August 5, 1986nsc.comNational Semiconductor
20August 5, 1986stargate.com
26September 2, 1986boeing.comBoeing
27September 18, 1986itcorp.comInterrupt Technology Corporation
28September 29, 1986siemens.comSiemens AG
29October 18, 1986pyramid.comPyramid Technology
30October 27, 1986alphadc.comAlpha Communications Development Corporation
30October 27, 1986bdm.comBDM Corporation
30October 27, 1986fluke.comFluke Corporation
30October 27, 1986inmet.comIntermetrics
30October 27, 1986kesmai.comKesmai
30October 27, 1986mentor.comMentor Graphics
30October 27, 1986nec.comNEC Corporation
30October 27, 1986ray.comRaytheon
30October 27, 1986rosemount.comRosemount Inc.
30October 27, 1986vortex.comVortex Technology
40November 5, 1986alcoa.comAlcoa
40November 5, 1986gte.comGeneral Telephone and Electronics
42November 17, 1986adobe.comAdobe Systems
42November 17, 1986amd.comAdvanced Micro Devices
42November 17, 1986das.comDA Systems, Inc.
42November 17, 1986data-io.comData I/O Corporation
42November 17, 1986octopus.comOctopus Enterprises
42November 17, 1986portal.comPortal Communications Company
42November 17, 1986teltone.comTeltone Corporation
49December 11, 19863com.com3Com Corporation
49December 11, 1986amdahl.comAmdahl Corporation
49December 11, 1986ccur.comConcurrent Computer Corporation
49December 11, 1986ci.comCognition, Inc.
49December 11, 1986convergent.comConvergent Technologies
49December 11, 1986dg.comData General
49December 11, 1986peregrine.comPeregrine Systems
49December 11, 1986quad.comQuadratron Systems Inc.
49December 11, 1986sq.comSoftQuad
49December 11, 1986tandy.comTandy Corporation
49December 11, 1986tti.comCiticorp TTI
49December 11, 1986unisys.comUnisys
61January 19, 1987cgi.comCarnegie Group Inc.
61January 19, 1987cts.comCrash TimeSharing
61January 19, 1987spdcc.comS.P. Dyer Computer Consulting
64February 19, 1987apple.comApple Computer
65March 4, 1987nma.comNetwork Management Associates
65March 4, 1987prime.comPrime Computer
67April 4, 1987philips.comPhilips
68April 23, 1987datacube.comDatacube Inc.
68April 23, 1987kai.comKuck and Associates, Inc.
68April 23, 1987tic.comTexas Internet Consulting
68April 23, 1987vine.comVine Technology
72April 30, 1987ncr.comNCR Corporation
73May 14, 1987cisco.comCisco Systems
73May 14, 1987rdl.comResearch Development Laboratories
75May 20, 1987slb.comSchlumberger Limited
76May 27, 1987parcplace.comParcPlace Systems, Inc.
76May 27, 1987utc.comUnited Technologies Corporation
78June 26, 1987ide.comInteractive Development Environments
79July 9, 1987trw.comTRW
80July 13, 1987unipress.comUnipress Software
81July 27, 1987dupont.comDuPont
81July 27, 1987lockheed.comLockheed Corporation
83July 28, 1987rosetta.com
84August 18, 1987toad.comJohn Gilmore
85August 31, 1987quick.comQuicksilver Engineering
86September 3, 1987allied.comAlliedSignal
86September 3, 1987dsc.comDigital Sound Corporation
86September 3, 1987sco.comSanta Cruz Operation
89September 22, 1987gene.comGenentech
89September 22, 1987kccs.comKC Computer Sciences
89September 22, 1987spectra.comSpectragraphics Corporation
89September 22, 1987wlk.comW.L. Kennedy Jr. & Associates
93September 30, 1987mentat.comMentat Inc.
94October 14, 1987wyse.comWyse Technology
95November 2, 1987cfg.comCaine, Farber & Gordon, Inc.
96November 9, 1987marble.com
97November 16, 1987cayman.comCayman Systems, Inc.
97November 16, 1987entity.com
99November 24, 1987ksr.comKendall Square Research
100November 30, 1987nynexst.comNYNEX Science & Technology



Sources:
Rob Sequin
Rick Schwartz
Andrew Allemann
Andrew Allemann
Andrew Allemann
Andrew Allemann
DomainSherpa
Frager Factor
Frager Factor
Frager Factor
Admittance.com






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About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

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