Frager Factor

Friday, November 23, 2012

Holiday 2012: Ham Finally Gets It While Schilling Still Leaves Christmas Presents for the Next Guy

"Let The Games Begin!" Ham's Right Hand
Steven Sacks Finds Life Better
On The Receiving End of The Black Friday Line
Every year at Christmas I've been ranting about the untapped lifetime customer value in the billions of data points that pass through the veins of the Ham/Schilling massive and prime portfolios— unmonetized even as they make more money on parking in a year than most will ever make in a lifetime.

But this year with BlackFriday.com, Kevin Ham has proved that when you extract lifetime customer value, just this one domain activated a few days a year, could bring in more revenue and build more value for acquisition than an entire parking portfolio combined.

For when Elliot Silver and others questioned the headline I posed below in 2009, perhaps now it's clearer what I as referring to. Facebook didn't exist then, but now you can see how smart domainers adapt to change like social media and apps and how these changes make domains, MORE rather than less valuable.

For the best apps, and most Facebook fans can not replace what a clear concise domain can: BlackFriday.com. Get it. Got it Good.

According to WannaDevelop:
"Looks like the now 3 year old BlackFriday.com is finally kicking some major ass. It’s holding down the #1 spot at Google.com and Yahoo.com when you search for Black Friday, and it’s #2 over at Bing. lackFriday.com is hovering right around the top 500 most popular sites in the USA when you look at Alexa.com."

"Maybe the 1.2M fans of BlackFriday.com at Facebook got something to do with it really taking off in 2012 as they are spreading the word on “social media” or it’s gotta be the recently released “Black Friday Shopping” app that may set them apart from the rest of the competition?!" 
"I am sure probably all of those things helped a little, but just being around for 3 years has helped the most. Being “well-established” more or less, always helps the most, as you gain a lot of experience and better understanding for what you’re dealing with."


This is almost like Kevin took heed to my explosive post arguing in Nov 2009 that he was leaving BILLIONS on the table:

I opined that it's because Kevin and Frank's sites fail to capture customer data, therefore forfeiting the most value traffic asset- lifetime customer value. Imagine you have a flowers site on PPC. A click is just a click to you, but to 1-800-flowers whom you send it to it's a customer whose data is captured and then remarketed to by email for every occasion (especially the ones like anniversaries and birthdays they reveal in the capture form). Barry Diller's IAC is masterful at this strategy.
For a domainer like Kevin Ham, with hundreds of thousands of sites and peak holiday traffic, advertisers bid on clicks to mine that traffic and strip it of its lifetime value. Kevin's prospect becomes THEIR customer. This amounts to hundreds of millions of dollars in future revenue lost.  
MORE here in past TFF posts including "As Christmas Approaches, Schilling and Ham Stand To Lose Billions." 
This is what Seth Godin refers to as lifetime customer value versus eyeball value. And I chronicled case studies in a post titled: "Julip.com and $125 Million DailyCandy.com Acquisition by Comcast: What's It All About
Lifetime Customer Value.... that's what it's all about.
Lifetime Customer Value.... that's what it's all about.
Or ask Bill Kara why his domains got the big bucks.
Of course now I am not so crazy because Facebook is worth 100 Billion based on the value of a "friend" a "like" or some other captured customer moment that Frank and Kevin have let slip away many more times over than Facebook, MySpace Twitter can ever match.

But our friend Frank Schilling, he STILL oves to leave money on the table for the next guy. And there's plenty on his table for you to take right now,

Making $20 million a year for 10 years on PPC = $200 Million which left $200 Million more on the table for his partners Yahoo or Google. He could have cut them out, but he likes to leave some money on the table for the next guy.


But that's all a matter of what's important to you in life. And Frank likes to be a good guy who gives back.

He likes to leave money on the table for the next guy.

Meanwhile he's making more money then any of us guys so why worry about what could have been.

If I were you, knowing that, I'd rush to buy his life's work, have it up and running for Christmas but not on parking but on the Liftetime Customer Acquisition strategy I laid out in the 2009 article. And here in the mother of all theories about Lifetime Customer Values versus CPC or CTR.

Meanwhile here is an irreplaceable collection of Frank's untapped life's passion; any or all of which can be yours with plenty of money left on the table for you.

I'd start with the names below, plug them in HERE.


1200caloriediet.com
1971.com
3dflash.com
514.com
713.com
850.com
AffordableHealthInsurance.com
AgainstTheGrain.com
againstthegrain.com
alligatorhunting.com
allornothing.com
allthingsarepossible.com
alltogether.com
americanrebel.com
AmericanRevolution.com
ameritrend.com
AngelInvestor.com
antarctica.com
apartmentlistings.com
apartmentnyc.com
apptitude.com
arabic.net
arrestwarrants.com
ArtificialSweeteners.com
AskTheJudge.com
Askthequestion.com
assaultrifle.com
AudioHub.com
babyhats.com
badkarma.com
bankanywhere.com
bankfee.com
BarberShop.com
Bcld.com
BearMarket.com
BecomeATeacher.com
becomeateacher.com
behindthescene.com
bestoftimes.com
biblebelts.com
bibledownload.com
BicyclePatrol.com
bikeacrossamerica.com
Bink.com
blackberries.net
BlackGold.com
blackopium.com
blacksquirrel.com
blanktees.com
blingit.com
boatingonline.com
BroadwayBound.com
businessconnect.com
businessgifts.com
caballah.com
californiaforum.com
californiagrill.com
campfit.com
campusbuzz.com\cantaloupe.com
carcheck.net
careerguide.net
caribbeanbikini.com
Chant.com
chewy.com
ChineseFurniture.com
chipsandsalsa.com
citycaterers.com
CityLiving.com,
cityspeak.com
CleaningProducts.com
coffeemugs.com
ContactList.com
Coolshit.com
coverletterexamples.com
creditassurance.com
cropcircle.com
cufflink.com
cutekitten.com
daycareinsurance.com
dayspaguide.com
DentalHealthInsurance.com
deskercise.com
DiaperDirect.com
DirtyClothes.com
dirtypaws.com
DogCrates.com
DogDayCamp.com
dogtrainingcollars.com
dotlife.com
Downloadbible.com
Dreampillow.com
DrugAddicition.com
DrugAddiction.com
EarlyDectection.com
Earthmama
easybillpay.com
emptynest.com
EnergyAtWork.com
ExclusiveOffer.com
execujet.com
exitsurvey.com
eyecrafters.com
EyeTube.com
FacePad.com
fashionistas.com
fatandhappy.com
FeedThePoor.com
filebook.com
firstmile.com
FloridaJustice.com
Flourmills.com
foldingbikes.com
FollowTheMoney.com
footballcoachingjobs.com
FraudExpert.com
freelancewritingjobs.com
Freshfruit.com
gaston.com
gayintheusa.com
getawaycabins.com
gilbertrealestate.com
girlsrule.com
glamorous.com
glutenfreefoods.com
Goodview.com
gp5.com
GrandAdventure.com
hairforum.com
HappyBurger.com
happyfaces.com
Happypaws.com
happyplace.com
HealthcareBlog.com
healthcarecosts.com
Heavan.com
HikingAmerica.com
hittheroadjack.com
HomeImprovement.com
hottestgirlintheworld.com
idoit.com
IncomeProducingAssets.com
indianrestaurants.com
internetmarketingconsultants.com
JapaneseFood.com
jinglebells.com
jobincanada.com
JobsInIndia.com
journeyman.com
juniordresses.com
justpayhalf.com
kenyapolice.com
kickboxingclasses.com
killerwhales.org
Kitchenworld.com
kreate.com
lastmanstanding.com
lastmanstanding.com
leftrightleft.com
Leveraging.com
lifespan.com
lifestyle.net
limepie.com
littledevil.com
longislandwebdesign.com
lovin.com
luxuryvillarentals.com
magiccleaner.com
mainemussels.com
malestripper.com
Marblecountertops.com
Masterchefs.com
mattresshub.com
Mealticket.com
mediaconvergence.com
medicalwriter.com
medicareprovider.com
Meerymart.com
meetmymatch.com
mensshirts.com
Merrymart.com
MetaTags.com
militarymom.com
milliondollardeal.com
missionstatement.com
MorningAfter.com
musicstars.com
nationaljobfairs.com
newarkairportparking.com
nutritiondrink.com
ocio.com
officesnacks.com
oldorchardbeach.com
outdoorsmen.com
PackagwExpress.com
parfumes.com
partnerzone.com
PartyDecorations.com
passwordfinders.com
peachjam.com
penisenlargment.com
PerfectTemp.com
PetParade.com
philanthropist.com
photohunter.com
PlantaTree.com
PlayPad.com
pointofpurchase.com
pokerstrategies.com
poshkids.com
pottytalk.com
powerpack.com
pricecheckers.com
Privatevideo.com
propertyguy.com
pumpkinsoup.com
QuotesAboutLife.com
randomthoughts.com
RandomThoughts.com
raspberry.com
RateMyGirlfriend.com
Recipehelper.com
reefermadness.com
remodelingandrepair.com
rentpalmbeach.com
residentialdesigns.com
Riverwolf.com
rollingdoor.com
RoseMarie.com
safebrowsing.com
safedates.com
SameSexMarriage.com
SanFranciscoTours.com
saveway.com
SavingMoney.com
scorekeepers.com
Screenmasters.com
searchresults.com
seattlebagel.com
sellerchoice.com
Servermart.com
shameless.com
Shawn.com
shelves.com
shittalk.com
shoecloset.com
shoereview.com
shoereview.com
shopmarks.com
shoptrends.com
ShowMeVegas.com
silverspoons.com
sixtiesmusic.com
Skatefest.com
slideshowmaker.com
slidingdoor.com
Smallbusinessmarketing.com
smilestone.com
sniper.com
SocialCommunity.com
solarpowerplant.com
somethingborrowed.com
soundjam.com  (now known as itunes)
spaghettiandmeatballs.com
SpeedUpMyComputer.com
SteamMop.com
stickynotes.com
stockqoute.com
Stocktips.com
StockTips.com
stopbullying.com
Storageboxes.com
streamingfootball.com
TabletCases.com
TalkingtoHeavan.com
talkingtoheaven.com
talkingtoys.com
tangomusic.com
TasteBuds.com
tastywraps.com
teatroinsurgentes.com
tellyou.com
terminallyill.com
TestDrive.com
thatswhatshesaid.com
thatswhatshesaid.com
The HockeyFan.com
theadventurer.com
thebigcheese.com
TheBoyNextDoor.com
theconversation.com
thefairway.com
thegardenofeden.com
theglades.com
thehardpart.com
theoilmarket.com
thestatesmen.com
TheToilet.com
thetoothfairy.com
thetoothfairy.com
ThinkFaster.co
thisandthat.com
ThisIsMe.com
ThisTooShallPass.com
thosewerethedays.com
threedayweekend.co
timela.com
tinypaws.com
todayistheday.com
tomatoe.com
tonguetied.com
torontocondominiums.com
torontowebdesigns.com
totallygay.com
ToughStuff.com
tourgrandcanyon.com
towerofhope.com
Tradefloor.com
travelchina.com
trendspotter.com
tripleshot.com
tripseeker.com
TwoWayMirror.com
unlockthepower.com
VanityPlate.com
varsityjackets.com
Vegasbargains.com
Vinatgetoy.com
weekendtravel.com
whatsinmybag.com
wildernessschool.com
WineCorks.com
workoutmagazine.com
writingcamp.com
yoursavingclub.com
Yummy.com
zeplin.com


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About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

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