Frager Factor

Thursday, November 22, 2012

Men.com Now A Gay Porn Site Valued @10X The Price Rick Schwartz Sold it For

"I'm not a doctor but I play one on Men.com"

It's Not CTR nor CPC: It's Lifetime Customer Value That Matters Most: Measuring Visitor conversion rates (Visit based conversion rates promote bad marketing behavior) is akin to declaring success after a one night stand.)



The purchase of Men.com for $15,000 in 1997 and subsequent sale in 2004, at $1.32 million made Rick Schwartz rich and famous and also put Monte Cahn on the map as a power broker. 

Rick saw it as a natural addition to his other keyword porn sites and even pioneered the infamous "enter" button with the words "men seeking women enter here" and "men seeking men enter here."

For years the buyer, Kevin Leto and partners tried their best to make it a men's fashion and retail site.

I am not sure if ownership has actually changed or whether the current owners are using an affiliate program which brings up the Manwin gay page.

The domain tools record shows the domain held by an Palm Beach attorney in Escrow for over a year now. Perhaps Manwin (the porn superpower who runs Playboy sites as a licensee and says it gets 60 million daily visitors across its network of sites, and is also litigating against .XXX and the ICM Registry) is making payments.

However driving into Miami this weekend, where a five day event attracting 30,000 gay men from all of the world is taking place, I couldn't help notice the suggestive Men.com billboards on 95 and all the major roadways leading into the beach. I assume if they advertise it, they own it. This is what arouse my curiosity and got me looking up the whois when I got back.

I think Kevin struggled with Men.com trying to find its niche and now it's perfectly suited to how humanity searches the keyword. Gay Porn is one of the biggest cottage industries online and gay porn's most successful producer Sean Cody, sprung $500 large for Gay.XXX, setting an all time record.

The cottage industry is privately held, so there are no numbers to officially impress you with, but there's no doubt in my mind they would be bigger than GM. And the site in its current format worth on subscription revenue alone more than 10X what Rick sold it for in 2004. That's because It's Not CPC or CTR, But It's Lifetime Customer Value That Matters Most (read my post on this subject HERE)

Rick's Infamous Enter Button as Men.com Looked Circa 2003
As usual Rick's instincts about what the site could/should be, were 100% right.
Leto's Men.com as seen 'way back" through Archive.org




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About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

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