Frager Factor

Wednesday, November 28, 2012

Small Business Saturday or Small Business Every Day For My Pals at ShopCity.com


We're been following ShopCity since Frank Schilling introduced me to its founder Colin Pape more than 2 years ago. We had Colin on as a guest on DomainSuccess.com, as the company was just getting started after a decade in stealth mode. Colin talked about the platform, his recent alliances with the Mountainview Chamber of Commerce and launch of ShopMountainview.com.

The company has been on a roll ever since, carefully screening and bringing aboard applicants for exclusive rights to and generous revenue shares that make this a game-changing opportunity to secure the rights to your community from over 8000 in their portfolio. They have also acquired ShopLocally.com where, sans the budget that American Express has for promoting ShopSmall.com, they are advocate supporting community commerce by shopping small and local EVERY DAY.


To help, they have the domain strength of 8,000 cities worldwide and growing (ShopParis.comShopDenver.comShopMidland.com and thousands of others), combined with unmatched offline advertising.


What makes ShopCity domains different than all other developed GEOs, is that it's not a technology platform to sell ads on- it's a sales platform powered by technology. They call it a "Community Commerce" platform.


More than a typical Geo directory site, ShopCity domains build on the growth of local commerce by linking online and physical commerce.


Today ShopCity.com blogged about Small Business Saturday (which we wrote about here) and argued why every day should not be shop small day, as that's why ShopCity.com exists to begin with. 


Director of Operations Nathan Pape tells me, "People have to start to realize the importance of Small Businesses and monetary velocity, we are seeing a large increase in traffic with our www.LocalMultiplier.com site recently as well. Hopefully the word is getting out."


We repost their post below and suggested interested parties check out the partners program at ShopCity.com/Partners and click on the link to take the matter further.



Small Business Every Day
Posted: 11/27/2012
Small Business Saturday, the shopping holiday created by American Express to show support for small businesses has come and gone for the third year.
Sandwiched between Black Friday and Cyber Monday, this new day to celebrate small businesses is picking up steam. With more than 3 million people following the official Facebook page, andactive support from the President of the United States, the day is now a permanent tradition that continues to raise awareness of the importance of shopping locally and supporting the little guy.
This is great news for small businesses across the country, with many reporting a noticeable impact at a very critical time of the year. Every bit of support helps, and the way shoppers have rallied around this cause is a bright spot in an otherwise lackluster economy.
It seems that local businesses and strong local economies are important to consumers, and when there is a focus on the topic, there is broad recognition that shopping small feels good and that it makes sense to support our hometown merchants.
This is a very encouraging development, and could serve as a catalyst for the next leg of the movement: Small Business Every Day.
While more people are becoming aware of the benefits of shopping locally, this is an opportunity to really spread the message within our collective psyche and ensure that supporting local merchants becomes an everyday focus. Doing so will enable us to create lasting economic change that can, over time, reverse the decline that we've seen in growth, equality and stability.
The main challenge will be to maintain the momentum through the other 364 days of the year, in the face of massive marketing campaigns from big box stores, one-click online ordering and 10' x 10' logos hoisted high in the sky along our busiest roadways - a scene recreated over and over across the landscape.
It's hard to remember, sometimes, that there are other options. It's hard to remember, sometimes, that there are hidden costs for our purchasing decisions. And it's hard to think long term, sometimes, when we feel that we may not make it through another day, let alone another decade.
Although it might not be the easiest thing to do, we can make lasting change if we want to.
As the world debates what to do about the economic crisis that continues to unfold, there's no time like the present to begin shifting your shopping habits in a way that leads to increased economic resilience, more local wealth, less offshoring of jobs and a stronger connection between your earning and spending power.
Every great journey begins with a single step, and collectively, we have all just put one foot forward.
Now is the time to strike while the iron is hot, and while our greatest spending splurge of the year is directly ahead of us.
By keeping small business in mind over the holidays, we can train ourselves to keep them in mind throughout the rest of the year.
Even if we still hit the local big box store from time-to-time, or purchase that hard-to-find item on Amazon, by thinking of our local merchants first and using online tools and resources that make it fun and easy to shop locally, we are at least aware of the options available to us and can make a conscious choice about where we invest our resources.
Over time, all of us will realize just how much is available through independent businesses and become experts at meeting our individual and community needs, locally.
Slowly, Small Business Saturday is becoming Small Business Every Day, and that will be something to really celebrate and be proud of.




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About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

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