This is the second year of the initiative but first with this powerful domain name in their marketing arsenal.
Research shows the last recognized owner of the domain was Vertical Access until around February of last year when a Seattle-based proxy for American Express closed the transaction in secrecy. If VA knew that it was American express at their door, it coulod be one of the largest unreported domain name sales of all-time.
Only AG knows the details for certain.
Here's the spot and the press release: